Core Insights - The company reported a significant increase in revenue and net profit for the first half of 2025, with revenue reaching 284 million yuan, a 64.38% increase from 173 million yuan in the same period last year, and net profit growing by 6.29% [1] - The company aims to establish itself as a key capital platform for digital cultural innovation in Chengdu, focusing on three main business areas: smart management, digital cultural creation, and modern media [1][7] - The successful implementation of the Intangible Cultural Heritage Expo Park project has laid a solid foundation for future monetization and commercial value transformation [1][2] Business Development - The company has successfully hosted large-scale events such as the 9th China Chengdu International Intangible Cultural Heritage Festival and the Strawberry Music Festival, attracting an average of 30,000 visitors per day [2] - A partnership with Singapore's Green Willow Creative Private Limited has been established to enhance the park's offerings, including high-profile outdoor concerts and international food streets [2][3] - The company plans to create Asia's largest Livehouse and XR center within the park, aiming to provide immersive experiences and accommodate large audiences [3][4] Digital Cultural Innovation - The company is leveraging its media, advertising, and marketing expertise to enhance the park's visibility and cultural experience [3] - The digital cultural sector is experiencing sustained growth, supported by technological innovation and resource integration [4][7] - The smart management business is focusing on AI and big data solutions for education and urban management, with successful collaborations and product developments [5][6] Game and Media Strategy - The company's gaming business has seen significant success with a comprehensive strategy for overseas expansion, achieving notable revenue from both domestic and international markets [6] - The modern media segment has made strides in digital transformation, securing partnerships with major platforms like Xiaohongshu to enhance service offerings [5][7] - The company is building a multi-business ecosystem that integrates digital economy and cultural consumption trends, aligning with national strategies for cultural digitization [7]