Core Insights - The article highlights the significant role of IP (Intellectual Property) in the digital cultural ecosystem, showcasing the achievements of the reading and content creation industry, particularly through the lens of the recent cultural expo in the Yangtze River Delta [1][2]. Group 1: IP Development and Cultural Value - The article emphasizes the importance of online literature as a driving force for the digital cultural industry, showcasing the "Top Ten Popular Characters" list voted by 30 million participants, which includes both classic and contemporary works [2]. - The company has been systematically nurturing the development of diverse literary genres, particularly in realistic themes, which have become one of the fastest-growing categories on the platform [2]. Group 2: IP Ecosystem and Commercialization - The company has established a comprehensive IP development system that spans various fields, including film, animation, games, and merchandise, leading to a significant release of IP value [3]. - The CEO announced an upgrade to the "Creative Partner Program," expanding into new formats like short dramas and animated dramas, with impressive viewership statistics [3]. Group 3: Consumer Engagement and Market Growth - The article notes that IP is becoming a new growth driver for consumer engagement, with significant sales in derivative products, achieving a GMV of 480 million yuan in the first half of 2025 [4]. - The "IP + Consumption" model is highlighted as a key innovation for enhancing both cultural and commercial value [4]. Group 4: Global Expansion and Co-Creation - The company is positioned as a leader in cultural export, with its platform WebNovel facilitating the translation and distribution of over 10,000 Chinese web novels internationally [5]. - The article mentions successful adaptations of Chinese IP into various media formats, with notable international collaborations and projects that signify a shift from online to integrated offline cultural experiences [6].