中新网上海新闻9月25日电(记者 姜煜)为响应国家"文化自信""科技自立自强"战略，推动航空科幻IP产 业化，探索科普产业化新路径，近日，中航环球文化科技(北京)有限公司与上海市创展科普发展中心签 署合作框架协议。双方将以"中航环球ULTRAVIC科幻元宇宙"及"南天门计划"IP 为核心，通过科普赋 能、文旅创新培育新型消费，共同打造具有全国乃至全球影响力的航空科幻生态。 据了解，此次双方签约的合作项目包括IP科普化开发、航空科普教育与研学、文旅资源联动、IP衍生品 落地以及科技成果转化等多个方面。具体来说，双方将共同探索航空科普文化产业融合发展，设计航空 科普专业课程，打造航空科普教育基地，并将其升级为"科普+实践+认证"模式，举办沉浸式研学活 动，并与各类科技赛事相结合，提升全国青少年的参与度和认知度。 在"科幻+文旅"方面，双方将推动中航环球ULTRAVIC科幻元宇宙、南天门计划IP与全国文旅资源相结 合，打造"IP+旅游"特色项目，为城市塑造富有未来感与文化意蕴的独特名片；共同推动IP衍生项目(动 漫、游戏、手办、卡牌、影视、电竞等)，在全国范围内生态联动，通过文化、旅游、商业、教育深度 融合，发展" ...

Group 1 - The Hang Seng Index opened down 212.77 points, a decline of 0.81%, at 25,987.49 points, while the Hang Seng Tech Index fell by 57.31 points, down 0.97%, at 5,845.38 points, and the National Enterprises Index decreased by 95.54 points, a drop of 1.02%, at 9,232.62 points [1] - The Hong Kong stock consumer sector, which has been active recently, opened lower and continued to fluctuate, with the Hong Kong Consumer ETF (513230) dropping to around 1%, opening a low-position layout channel [1] - Policies to expand service consumption are set to be introduced, which are expected to further boost domestic demand [1] Group 2 - The Hong Kong Consumer ETF (513230) tracks the CSI Hong Kong Stock Connect Consumer Theme Index, packaging leading internet e-commerce companies and new consumption sectors, covering various fields of Hong Kong consumption [2] - The ETF includes leading new consumption companies such as Pop Mart, Lao Pu Gold, and Miniso, as well as internet e-commerce giants like Tencent, Kuaishou, Alibaba, and Xiaomi, highlighting its technology and consumption attributes [2]

Core Viewpoint - The emergence of the "Super IP Carnival" in Shenzhen's Houhai area is revitalizing the city's cultural narrative and enhancing its cultural soft power and competitiveness through the integration of international IPs and consumer experiences [43][46][67]. Group 1: Event Overview - The "Super IP Carnival" has attracted over 2 million participants, setting a record with more than 40,000 attendees for a single parade [22][24]. - The event has generated over 220 million online exposures, showcasing its significant reach and impact [30][32]. - The carnival features international IPs such as "Pokémon" and "Giant Rubber Duck," creating unique cultural experiences for attendees [49][56]. Group 2: Economic Impact - The "Dreaming Nanshan" promotional activity has illuminated 22 city hubs and over 360 public spaces, leading to a nearly 70% increase in average foot traffic in key commercial areas during the event [63]. - Sales during the event saw a year-on-year increase of over 10%, with online consumption vouchers totaling nearly 17 million yuan, driving total sales orders exceeding 2.5 billion yuan [63][64]. - Local brands have reported significant sales growth, with some products selling out rapidly, indicating a strong market response to the IP collaborations [64][65]. Group 3: Cultural and Strategic Significance - The integration of IP and consumption is transforming Shenzhen into a cultural hub for the youth, enhancing its cultural identity and emotional resonance [43][62]. - The city is leveraging international IPs to drive economic growth, cultural output, and industry upgrades, creating a win-win situation for various sectors [65][67]. - Shenzhen's approach aligns with government initiatives aimed at promoting high-quality service consumption and developing diverse, immersive consumer experiences [68].

Group 1: Market Overview - The market experienced a slight rebound with the consumption ETF (159928) declining by 0.23%, and a total trading volume exceeding 616 million yuan [1] - The consumption ETF (159928) saw a net subscription of 16 million units, with a net inflow of over 4.7 billion yuan in the past 20 days, leading to a total scale of over 19.1 billion yuan as of September 9 [1] Group 2: Hong Kong Market - The Hong Kong consumption ETF (159268) experienced a decline of 0.38%, with a trading volume exceeding 40 million yuan and a cumulative capital inflow of over 270 million yuan in the past 20 days [3] - Notable declines were observed in major stocks such as Lao Pu Gold, which fell over 7%, and Pop Mart, which dropped over 4% [3] Group 3: Consumer Price Index (CPI) Data - The CPI remained stable in August, with a month-on-month change of 0% and a year-on-year decrease of 0.4% [5] - The core CPI, excluding food and energy, increased by 0.9% year-on-year, marking the fourth consecutive month of growth [5] Group 4: Consumption Policies - The end of the summer travel peak is expected to lead to enhanced consumption policies, with new measures to stimulate service consumption anticipated in September [6] - The government aims to increase high-quality service supply and promote new consumption models, including AI and inbound consumption [6] Group 5: Alcohol and Consumer Goods Sector - The white liquor sector shows resilience among leading brands, although profit margins are under pressure, with a slight year-on-year increase in gross margin for Q2 2025 [7] - The snack food sector faces intensified competition, necessitating differentiated products to maintain or improve profit margins [8] Group 6: Consumption ETF Composition - The consumption ETF (159928) has a significant concentration in its top holdings, with the top ten stocks accounting for over 68% of its weight, including major liquor brands and agricultural companies [9] - The ETF is positioned as a resilient investment option within the consumer sector, capable of withstanding economic cycles [9]

Group 1 - The core viewpoint emphasizes the need for continuous efforts in optimizing supply, creating scenarios, and emotional connections to foster new growth points such as "AI + consumption" and "IP + consumption" [1][4] - The digital restoration technology showcased at the Shanxi Yongle Palace exhibition allows visitors to interact with historical art through VR, highlighting the integration of digital means with cultural heritage to create immersive experiences [1][4] - From January to July this year, retail services related to spiritual and cultural demand have shown rapid growth, with categories like tourism consulting, transportation services, and cultural leisure services maintaining double-digit growth [1] Group 2 - The transformation of the consumption market through technology, particularly AI, is identified as a key driver for enhancing consumption quality, with the government promoting "AI +" initiatives to cultivate new consumption formats [2] - The shift in consumer behavior towards emotional value and quality consumption is evident, especially among the younger generation, who are willing to spend on products that resonate with their interests and emotional needs [3] - The concept of "ticket economy" has emerged, where consumers can leverage tickets from various activities to gain discounts and benefits across multiple consumption scenarios, enhancing the overall consumer experience [4]

Core Insights - The Chinese Ministry of Commerce plans to introduce several policies to expand service consumption, with a focus on enhancing service supply and stimulating consumer demand [1][2] Group 1: Service Consumption Growth - From January to July this year, China's service retail sales increased by 5.2% year-on-year, indicating a shift towards a balanced consumption pattern between goods and services [1] - The Ministry aims to implement a consumption boost action plan to enhance service consumption-related efforts [1] Group 2: Policy Implementation - The Ministry will ensure effective implementation of relevant policies to convert their potential into actual results for expanding service consumption [1] - New policies to expand service consumption will be introduced next month, utilizing fiscal and financial measures to optimize service supply capabilities [1] Group 3: Focus on Quality Service Supply - A key issue in current service consumption is the insufficient supply of high-quality services [1] - The Ministry plans to increase high-quality service supply through both external and internal openings, including expanding pilot programs in telecommunications, healthcare, and education [1] Group 4: Innovation in Consumption Scenarios - The Ministry will support the development of new consumption formats, models, and scenarios, promoting the integration of commerce, tourism, culture, and sports [2] - Initiatives such as "Service Consumption Season" and "National Cultural and Tourism Consumption Promotion Activities" will be launched to stimulate new consumption hotspots [2]

Group 1 - The 2025 Service Trade Fair will be held in Beijing from September 10 to 14, with preparations nearly complete [1] - The Ministry of Commerce plans to implement a consumption stimulus action plan, focusing on policy promotion and coordination to enhance service consumption [1] - New policies will be introduced next month to optimize service supply capabilities and stimulate new service consumption growth [1] Group 2 - The main issue in China's service consumption is the insufficient supply of high-quality services, which will be addressed through increased openness and innovation [2] - The government aims to expand service supply in key areas such as health, elderly care, and domestic services to better meet consumer demand [2] - Innovative consumption scenarios will be supported to enhance service consumption quality and variety, including new business models and seasonal promotional activities [2]

Group 1 - The core viewpoint of the articles emphasizes the Chinese government's commitment to enhancing service consumption through policy measures and initiatives aimed at stimulating demand and improving service supply capabilities [1][4]. - The Ministry of Commerce plans to introduce several policy measures next month to expand service consumption, utilizing fiscal and financial tools to optimize service supply and stimulate new consumption growth [1]. - There is a focus on increasing the supply of high-quality services by promoting openness in various sectors such as telecommunications, healthcare, and education, and including more service consumption areas in the "Encouraging Foreign Investment Industry Directory" [1][2]. Group 2 - The articles highlight the rapid growth of service consumption in China, with per capita service consumption expenditure increasing at an annual rate of 9.6% from 2020 to 2024, and projected to account for 46.1% of total per capita consumption expenditure in 2024 [4]. - The government aims to release domestic demand potential by implementing special actions to boost consumption, focusing on both goods and service consumption growth points [4]. - The inclusion of sectors like housekeeping, cultural tourism, and education training into subsidy systems is expected to alleviate consumer cost pressures and stimulate service consumption demand, thereby enhancing the service industry's supply and expanding the market [5].

Group 1 - The core viewpoint highlights that China's business development has withstood various challenges since the "14th Five-Year Plan," achieving significant progress in high-quality development across consumption, foreign trade, foreign investment, and international cooperation [1][2] Group 2 - Consumption has become a main engine and stabilizer, with the total retail sales of consumer goods growing at an average annual rate of 5.5% over the past four years, solidifying China's position as the world's second-largest consumer market [1] - The consumption structure has improved, with initiatives like "old-for-new" driving sales of 2.9 trillion yuan, benefiting approximately 400 million people through subsidies [1] - New consumption trends are emerging, including digital consumption, quality e-commerce, and the integration of artificial intelligence and IP into consumer experiences [1] Group 3 - Foreign trade has demonstrated resilience, maintaining the largest global goods trade scale, with export and import market shares stable at over 14% and 10%, respectively [2] - Service trade has also shown strength, ranking second globally and surpassing 1 trillion USD for the first time last year [2] - Foreign investment quality has improved, with cumulative foreign investment exceeding the target of 700 billion USD, reflecting the ongoing appeal of investing in China [2] Group 4 - The diversity of trade partners has increased, with trade with Belt and Road Initiative countries exceeding 50% in 2024 [2] - The challenges faced have highlighted China's institutional advantages, large market, and complete industrial system, showcasing the economy's potential and resilience [2] - Looking ahead to the "15th Five-Year Plan," the focus will be on strengthening innovation, enhancing international cooperation, and building an open, cooperative, and mutually beneficial international trade landscape [2]

Core Insights - The "IP+ consumption" model is rapidly growing, integrating product and service consumption, emotional value, and strong growth potential, becoming a new driver of consumption [1] - The "Qianjiang crayfish" industry in Qianjiang City, Hubei Province, has been recognized as a leading example of "IP+ characteristic industry" by the Ministry of Commerce, showcasing innovative dining experiences and cultural tourism integration [1] Group 1: Brand Value and Cultural Integration - The regional public brand value of "Qianjiang crayfish" reached 52.72 billion yuan, marking a 24.8% year-on-year increase, the highest growth rate in history, and maintaining the top position in the national crayfish brand rankings for seven consecutive years [2] - Qianjiang City has created a vibrant IP culture through various initiatives, including the introduction of four mascots and a range of cultural products, enhancing the integration of crayfish culture into urban life [2][3] - The city regularly hosts cultural events and activities, such as poetry creation and crayfish banquets, to deepen the cultural imprint of crayfish within the community [2] Group 2: Market Expansion and Culinary Innovation - Qianjiang City has organized promotional activities to expand the "Qianjiang crayfish" brand, resulting in significant contracts, including a 1.045 billion yuan agreement in Shanghai [3] - The culinary scene in Qianjiang has been revitalized with 128 innovative crayfish dishes, catering to diverse tastes and enhancing the city's gastronomic appeal [4] - Plans are in place to open over 4,000 "Qianjiang crayfish" brand stores nationwide by 2025, standardizing branding and culinary practices across more than 10,000 restaurants [4] Group 3: Industry Growth and Economic Impact - The crayfish industry in Qianjiang has developed a comprehensive supply chain, covering breeding, processing, and tourism, aiming to establish a trillion-yuan industry cluster [7][8] - The area dedicated to crayfish farming has reached 947,000 acres, with a production increase of 4.6% year-on-year, and processing volume also showing a growth of 5.9% [8] - The implementation of the "Shrimp Ten Articles" policy has positioned "Qianjiang crayfish" as Hubei's sole regional public brand, contributing to a total output value exceeding 87 billion yuan and accounting for 60% of Hubei's total crayfish production [8]