新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消费试验 区，探索建立天府新消费研究院。 今年，四川将实施消费提振五大专项行动，加快构建"大消费"促进生态体系。这是记者春节假期前 从2026年全省商务工作会议上获悉的。 场景载体创新发展行动方面，将高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府 首发新地标，支持非标商业场景创新；扩大农村以旧换新商家覆盖范围，引导星巴克、海底捞等品牌下 沉县城乡镇等。 服务消费提质惠民行动方面，将在入境消费、汽车后市场等方面研究出台专项支持政策；培育打造 一批"不夜天府"标杆场景和项目；推出不少于1000家烟火特色小店和30个区域特色品牌；提升扩容"川 字号"银发旅游列车。 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能家 居等本地优势产业 ...

●新增离境退税商店300家 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 2025年，四川加力扩围以旧换新，各类"焕新"商品申请量达1307万件，撬动消费1665.7亿元。 ●推出不少于1000家烟火特色小店和30个区域特色品牌 ●配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐 ●高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府首发新地标 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能 家居等本地优势产业，联动市州开展自主特色探索；开展第五届熊猫消费节等活动，打响"川字号 优品100"活动品牌等；配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐。 新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消 费试验区，探索建立天府新消费研究院。 场景载体创新发展行动方面，将高标准新打造40个场景、1 ...

2月11日，北京商报记者从北京市商务局获悉，近期，消费新业态新模式新场景试点资金申报通知发 布，精准投向首发经济、多元消费场景创新与IP跨界融合三大前沿领域，单个项目最高可获得2000万元 资金支持。 北京作为消费新业态新模式新场景试点城市，获得了有力的资金保障，预计两年内将获得总额4亿元的 中央财政资金。该笔资金将专项用于鼓励消费业态创新、模式创新、场景创新。 据介绍，通过发挥财政资金引导作用，北京将带动社会资本投资，培育一批具有全国影响力的消费新地 标、新场景、新业态、新模式和新品牌，创新消费供给、提升消费品质。 优质消费资源与知名IP跨界联名领域是极具前瞻性的布局。政策不仅支持开发IP衍生品、开设主题店， 打造主题乐园、潮玩时尚主题街区、沉浸式科技体验馆等影响范围广、社交属性强、创意新颖 的"IP+"消费新场景。北京更明确鼓励运用人工智能、虚拟现实、机器人等技术，打造VR购物、AR试 穿、元宇宙体验等沉浸式"人工智能+消费"新场景。 此次政策支持方式分为"事后奖励"和"投资补助"两类，针对不同性质的项目精准施策。对于首发中心、 首店集聚中心、引领性品牌开设首店、首发首秀活动、开发IP新产品、"IP主题店 ...

2月11日，国务院新闻办公室举行新闻发布会介绍2026"乐购新春"春节特别活动、保障春节市场供应有关情况，并 答记者问。 商务部副部长盛秋平介绍，"十四五"时期是我国经济社会发展取得重大成就的五年，也是消费跨越式发展的五 年。我国社会消费品零售总额先后迈上40万亿、50万亿两个台阶，消费连续五年成为经济发展的第一拉动力。 消费结构优化升级。消费品以旧换新带动绿色智能产品加快普及。去年新能源乘用车市场的渗透率达到53.9%， 比2020年提升了48.2个百分点。服务消费的潜力不断释放。去年，居民人均服务性消费支出占到了居民消费支出 比重达到46.1%，比2020年提高了3.5个百分点。创新活力持续迸发。商旅文体健加快融合，各类体验式、沉浸 式、互动式消费场景不断涌现，首发经济、数字消费、AI+消费、IP+消费、国潮消费活力十足。古韵国风成为年 轻人眼中的"顶流审美"。去年网络零售额近16万亿元，连续13年位居全球第一。 城乡消费协调发展。"十四五"时期，乡村消费品零售额年均增长5.4%，增速比城镇快0.3个百分点。2025年农村网 络零售额首次突破3万亿元，比上年增长6.7%，农产品网络零售销售额增长9.9%。 ...

Core Insights - In 2025, Sichuan achieved a retail sales total of 29,135.4 billion yuan, marking a 5.1% increase from the previous year, positioning it as the second among the top ten economic provinces in China [1] - In 2026, Sichuan plans to implement five major initiatives to boost consumption, focusing on creating a "big consumption" ecosystem [1] Group 1: Consumption Initiatives - The five major initiatives include actions targeting service consumption, product consumption, new consumption, scenario carriers, and consumption environment [2] - The service consumption enhancement initiative will introduce special support policies for inbound consumption and the automotive aftermarket, aiming to create benchmark projects and enhance tourism offerings [2] - The product consumption expansion initiative will optimize the old-for-new policy for consumer goods, focusing on local industries such as automobiles and home appliances, and will feature events like the fifth Panda Consumption Festival [2] Group 2: New Consumption and Scenario Development - The new consumption cultivation initiative will focus on enhancing emotional value experiences and developing sectors like the first-release economy and health consumption, while exploring the establishment of a new consumption research institute [2] - The scenario carrier innovation initiative aims to create high-standard consumer scenarios and support innovative commercial environments, including expanding the coverage of old-for-new programs in rural areas [2] - The consumption environment optimization initiative will add 300 new tax refund stores and regulate the vehicle recycling industry, while promoting policy coordination [2]

因此，读懂中国这个超大规模市场的消费表现，既要看商品消费的"基本盘"，更要看服务消费的"新动 能"；既要看总量的"稳"，更要看结构升级的"进"。 坚持内需主导，建设强大国内市场，是2026年经济工作的首要任务。扩大消费不能仅盯着社消总额的数 字增长，而应立足消费市场的真实需求与发展趋势，从供需两端协同发力。一方面，优化实施消费品以 旧换新，促进汽车、家电等大宗耐用商品消费。同时，加快完善文旅、健康、教育、医疗、养老等领域 优质服务供给，更好满足服务消费新需求。另一方面，聚焦消费场景创新，培育首发经济、绿色消费、 消费市场的真实面貌远比单一总量数据更为复杂多元。需要看到的是，社会消费品零售总额这一统计指 标，主要衡量的是实物商品消费和餐饮消费，难以完全覆盖和充分反映我国消费市场的全貌与变化，尤 其是快速成长的服务消费与数字消费新形态。 消费市场的动力结构发生转变，服务消费成为重要增量来源。随着居民收入水平提高，我国消费结构正 从以商品消费为主向"商品+服务"双轮驱动转变，文化、旅游、教育、医疗、家政等服务消费需求快速 增长。2025年服务零售额同比增长5.5%，增速快于商品零售额1.7个百分点，服务性消费支出占 ...

Group 1 - The total retail sales of consumer goods in 2025 are projected to reach 50.1 trillion yuan, with a growth rate of 3.7% [1] - Retail sales of goods are expected to grow by 3.8%, while catering revenue is anticipated to increase by 3.2% [1] - Final consumption expenditure is expected to contribute 52% to economic growth, continuing to play a key role as the main engine of economic development [1] Group 2 - The consumption of durable goods is showing positive growth, with the trade-in of old consumer goods driving sales in related categories to 2.61 trillion yuan, benefiting 366 million people [1] - Retail sales of passenger cars are projected to reach 23.744 million units, reflecting a growth of 3.8% [1] - The retail sales of staple food and oil products in large-scale units are expected to grow by 9.3%, indicating a shift towards health-conscious consumption with organic and green food becoming popular [1] Group 3 - The retail sales of clothing, shoes, hats, and textiles are projected to grow by 3.2%, while daily necessities are expected to see a growth of 6.3% [1] - There is a strong demand for upgraded consumer goods, with retail sales of sports and entertainment products in large-scale units expected to grow by 15.7% [1] - Sales of smart glasses, smartwatches, and smart bands on key platforms are anticipated to increase by over 40% [1] Group 4 - The consumption of specialty products is expected to be vibrant in 2025, with a surge in new product launches in smart connected vehicles and smartphones [2] - Domestic and international brands are accelerating the establishment of flagship stores, stimulating new consumption momentum [2] - The trend of "IP + consumption" is thriving, with sales of movie derivative products during the summer season expected to double year-on-year, leading the consumption wave [2]

Group 1 - The total retail sales of consumer goods in China is projected to exceed 50.1 trillion yuan by 2025, with a growth rate of 3.7% [2] - Retail sales of goods are expected to grow by 3.8%, while catering revenue is anticipated to increase by 3.2% [2] - Final consumption expenditure is expected to contribute 52% to economic growth, continuing to serve as a primary engine for economic development [2] Group 2 - The "old-for-new" policy has significantly boosted retail sales, with home appliances and communication equipment retail sales both surpassing 1 trillion yuan in 2025, marking a historical high [2] - In 2025, over 129 million units of 12 categories of home appliances are expected to be replaced, and more than 91 million digital products are projected to be purchased [2] - Retail sales of household appliances and audio-visual equipment, as well as communication equipment, are expected to grow by 11% and 20.9%, respectively [2] Group 3 - The trend of consumption upgrading is evident, with sales of smart glasses, smartwatches, and smart bands increasing by over 40% [2] - The release of new products in fields such as smart connected vehicles and smartphones is accelerating, with domestic and international brands rapidly establishing flagship stores [2] - The "IP + consumption" trend is thriving, with sales of movie derivatives during the summer season in 2025 expected to double year-on-year [2] Group 4 - The "old-for-new" policy is facilitating industrial transformation and upgrading, effectively promoting the development of new productive forces [3] - Sales of first-level energy-efficient or water-efficient products among the 12 categories of home appliances account for over 90% [3] - The number of new types of home appliances is increasing, with 17.78 million new products expected in 2025, representing a year-on-year growth of 28.89% [3] - Home appliance companies are utilizing "5G + industrial internet" technology to significantly shorten order cycles, while smartphone companies are innovating in imaging, battery life, and AI technologies to enhance product value [3]

Group 1 - The total retail sales of consumer goods in 2025 reached 50.1 trillion yuan, with a growth rate of 3.7%. The contribution rate of final consumption expenditure to economic growth was 52%, highlighting its role as a main engine for economic development [1] - The retail sales of durable goods showed a positive trend, with the sales from trade-in programs reaching 2.61 trillion yuan, benefiting 366 million people. The retail volume of passenger cars reached 23.74 million units, growing by 3.8%, with a penetration rate of 53.9% for new energy vehicles [1] - Retail sales of home appliances exceeded 1.17 trillion yuan, growing by 11%, while retail sales of communication equipment, cultural and office supplies, and furniture grew by 20.9%, 17.3%, and 14.6% respectively [1] Group 2 - The retail sales of daily consumer goods grew steadily, with retail sales of grain and oil food increasing by 9.3%. Health-conscious consumption became mainstream, with organic and green agricultural products gaining popularity [2] - Retail sales of sports and entertainment products grew by 15.7%, driven by high demand for ice and snow sports, hiking, and cycling equipment. Sales of smart glasses, smartwatches, and smart bands increased by over 40% [2] - The retail sales of cosmetics grew by 5.1%, influenced by Eastern aesthetics, while gold and silver jewelry sales increased by 12.8%, reflecting consumer preference for products that blend traditional cultural elements with modern design [2] Group 3 - The release of new products in the smart connected vehicle and smartphone sectors stimulated consumer activity. Domestic brands gained popularity, with collaborations between traditional brands and new consumption brands creating innovative products and experiences [2] - The "IP + consumption" trend thrived, with sales of movie merchandise during the summer season doubling year-on-year, leading to a surge in consumer interest [2]

Group 1 - The core viewpoint of the articles emphasizes the significant growth in consumer spending and the successful implementation of consumption-boosting initiatives in China, particularly in the context of the "14th Five-Year Plan" [1][2][3] Group 2 - In 2025, the total retail sales of social consumer goods reached 50.1 trillion yuan, with a growth rate of 3.7%. Retail sales of goods increased by 3.8%, while catering revenue grew by 3.2%. Final consumption expenditure contributed 52% to economic growth, reinforcing its role as a primary engine for economic development [1] - The consumption of durable goods showed a positive trend, with the sales driven by the "old for new" consumption initiative reaching 2.61 trillion yuan, benefiting 366 million people. The retail volume of passenger vehicles reached 23.744 million units, growing by 3.8%, with the penetration rate of new energy vehicles at 53.9% [1] - Retail sales of home appliances exceeded 1.17 trillion yuan, marking an 11% increase, while sales of communication equipment, cultural office supplies, and furniture grew by 20.9%, 17.3%, and 14.6% respectively [1] - Daily consumer goods maintained stable growth, with retail sales of grain and oil food increasing by 9.3%. Health-conscious consumption became mainstream, with organic and green agricultural products gaining popularity [2] - Retail sales of clothing, shoes, and textiles grew by 3.2%, with new styles like Hanfu and "Ma Mian Qun" gaining traction. Daily necessities saw a growth of 6.3% [2] - Demand for upgraded products surged, with retail sales of sports and entertainment goods increasing by 15.7%. Sales of smart glasses, smartwatches, and smart bands grew by over 40% [2] - The jewelry retail sector saw a growth of 12.8%, with products that blend traditional cultural elements and modern design being favored by consumers [2] - The release of new products in sectors like smart connected vehicles and smartphones invigorated the economy, with domestic brands gaining popularity through innovative collaborations [2]