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2025西城区“会馆有戏”撬动文化消费打造文商旅融合新范式
Sou Hu Cai Jing· 2025-10-24 22:15
Core Insights - The "Cultural Performance in Historic Venues" series, themed "Heritage and New Voices," aims to revitalize historical buildings while bringing high-quality art and traditional culture closer to the public [1][16] - The initiative features performances in seven cultural landmarks, collaborating with 12 top professional troupes to present 120 shows across various art forms [8][14] Group 1: Event Overview - The series commenced on September 10 and will last for three months, showcasing the charm of historical architecture [1] - As of now, over 40 performances and activities have been successfully held, attracting more than 3,000 offline attendees and nearly 100,000 online viewers [8] Group 2: Audience Engagement - The events include interactive workshops and lectures, allowing audiences to engage deeply with traditional arts, enhancing their understanding and appreciation [13][11] - The initiative has successfully created a cultural consumption chain, where ticket holders can enjoy discounts at local businesses, thus integrating cultural activities with the local economy [14] Group 3: Cultural Impact - The program not only enhances the cultural experience for citizens but also contributes to the economic vitality of the city, aligning with Beijing's goal of becoming a cultural center [16] - The free reservation and public performance model has led to high demand, with tickets becoming hard to obtain, indicating strong community interest [14]