Core Insights - The drama "凡人修仙传" has achieved significant pre-broadcast and post-broadcast popularity, setting records on platforms like Youku and Douban, indicating strong audience engagement and interest in the IP [1][3][6] - The series has sparked a broader interest in the "凡人修仙传" IP, leading to related content such as an animated film and other adaptations gaining traction, showcasing the potential for cross-media synergy [3][5][14] - The competitive landscape is intensifying, with platforms like Bilibili and iQIYI also investing in the "凡人修仙传" IP, indicating a strategic push to capture market share in the animation and adaptation space [8][11][15] Group 1: Popularity and Engagement - "凡人修仙传" achieved a pre-broadcast heat of 7345, surpassing previous records on Youku, and reached a first-day heat of 8326, marking it as the highest for 2024 [1] - The series broke the 9500 heat mark shortly after its release, indicating a strong viewer response [1] - It topped various popularity charts, including the Douban real-time hot list, demonstrating its widespread appeal [3] Group 2: Cross-Media Synergy - The success of the drama has led to related projects, including an animated film and a new animated series, all of which have gained popularity, forming a unique "one drama ignites the entire IP" phenomenon [3][5] - Bilibili's involvement in promoting the IP through events and additional content has further amplified its reach [3][5] Group 3: Competitive Landscape - Bilibili has positioned itself as a key player in the animation sector, launching multiple adaptations of "凡人修仙传" and investing in related companies to strengthen its portfolio [5][15] - iQIYI is also entering the fray with plans to produce an animated film based on the IP, indicating a competitive push in the market [14][15] - The ongoing developments suggest a strategic battle among platforms to dominate the adaptation and animation space, with "凡人修仙传" at the center of this competition [11][19]