Core Insights - The film "Catching the Wind" represents a clash between "new" and "old" values, showcasing traditional action against modern high-tech crime [1] - The summer box office of 2025 is noted as one of the best in the last decade, with a total box office of 120 billion, similar to last year but significantly lower than the same period in 2023 [2] - The success of "Catching the Wind" highlights a shift in audience preferences towards quality over star power, with the film achieving over 1 billion in box office and a Douban score of 8.2, marking a record for Jackie Chan's action films in the last decade [3][4] Industry Trends - The traditional formula of "topic hype + star cast" is no longer sufficient to guarantee high box office returns, as audiences become more discerning [3] - The film industry is witnessing a resurgence of high-quality action films, filling a gap in the market and attracting younger audiences despite the older cast [8] - The success of "Catching the Wind" indicates a potential trend towards the premiumization of genre films, driven by strong storytelling and innovative elements [15][30] Company Strategy - iQIYI's "Big Movie Plan" aims to prove its capability in producing commercially successful films, with "Catching the Wind" being the first project under this initiative [4][28] - The company has a history of exploring various film genres, having released 13 films across different categories, and is now focusing on high-quality commercial films [9][19] - iQIYI's approach combines long-term investment in film production with a focus on unique storytelling and genre differentiation, similar to strategies employed by platforms like Netflix [19][20] Financial Performance - "Catching the Wind" is projected to generate significant revenue, with potential earnings exceeding 4 billion from box office shares if it surpasses 1.2 billion in total domestic box office [22] - The film's high profile is expected to drive membership growth for iQIYI, as viewers may subscribe to access exclusive content related to the film [23][26] - The company's established online and offline synergy is anticipated to enhance revenue streams, allowing for multiple monetization avenues post-theatrical release [26][30]

Core Insights - The drama "凡人修仙传" has achieved significant pre-broadcast and post-broadcast popularity, setting records on platforms like Youku and Douban, indicating strong audience engagement and interest in the IP [1][3][6] - The series has sparked a broader interest in the "凡人修仙传" IP, leading to related content such as an animated film and other adaptations gaining traction, showcasing the potential for cross-media synergy [3][5][14] - The competitive landscape is intensifying, with platforms like Bilibili and iQIYI also investing in the "凡人修仙传" IP, indicating a strategic push to capture market share in the animation and adaptation space [8][11][15] Group 1: Popularity and Engagement - "凡人修仙传" achieved a pre-broadcast heat of 7345, surpassing previous records on Youku, and reached a first-day heat of 8326, marking it as the highest for 2024 [1] - The series broke the 9500 heat mark shortly after its release, indicating a strong viewer response [1] - It topped various popularity charts, including the Douban real-time hot list, demonstrating its widespread appeal [3] Group 2: Cross-Media Synergy - The success of the drama has led to related projects, including an animated film and a new animated series, all of which have gained popularity, forming a unique "one drama ignites the entire IP" phenomenon [3][5] - Bilibili's involvement in promoting the IP through events and additional content has further amplified its reach [3][5] Group 3: Competitive Landscape - Bilibili has positioned itself as a key player in the animation sector, launching multiple adaptations of "凡人修仙传" and investing in related companies to strengthen its portfolio [5][15] - iQIYI is also entering the fray with plans to produce an animated film based on the IP, indicating a competitive push in the market [14][15] - The ongoing developments suggest a strategic battle among platforms to dominate the adaptation and animation space, with "凡人修仙传" at the center of this competition [11][19]