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腾讯如何用免费榨干IP? 20年前的黑马,却被一通操作背刺凉凉
Sou Hu Cai Jing· 2025-08-12 02:08
Core Viewpoint - The article discusses the evolution and decline of the "Hua Xia" gaming IP, highlighting its historical significance and the impact of market changes on its popularity and player base [1][19]. Group 1: Historical Background - The "Hua Xia" IP originated from the game "Hua Xia Online," developed by Shenzhen Wangyu, which was inspired by Chinese mythology and launched in 2004, achieving a peak of 150,000 concurrent players shortly after its release [5][9]. - Tencent acquired a significant stake in Shenzhen Wangyu, gaining control over the "Hua Xia" IP and subsequently launching "Hua Xia 2" in 2006, which expanded the game's universe and introduced new monetization strategies [7][9]. Group 2: Market Dynamics - The introduction of "Hua Xia Free Version" in 2007 aimed to cater to the growing demand for free-to-play games, but it led to a decline in the player base of the original "Hua Xia Online" [13][18]. - "QQ Hua Xia," launched in 2007, capitalized on Tencent's QQ platform, initially attracting players but later faced issues with monetization and player retention due to increasing costs and security breaches [18][16]. Group 3: Decline and Closure - By 2010, Tencent fully acquired Shenzhen Wangyu, but the gaming landscape had shifted towards 3D graphics and more advanced gameplay, leaving the "Hua Xia" IP struggling to compete [18][20]. - The original "Hua Xia Online" and its variants were eventually shut down, with the last operational game, "QQ Hua Xia," also facing a decline in player engagement, marking the end of an era for the once-popular gaming franchise [20][21].