《南枝向东暖》

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中国移动咪咕非遗微短剧《我家后厨通古今》开机,战火与传承交织的动人故事即将上演
Huan Qiu Wang· 2025-07-16 09:34
Core Viewpoint - The launch of the micro-short drama "My Family's Kitchen Through Time" by Migu Digital Media and Sichuan Radio and Television Station aims to promote cultural heritage and innovation in storytelling, responding to the national initiative for micro-short dramas that showcase intangible cultural heritage [1][3]. Group 1: Project Overview - "My Family's Kitchen Through Time" employs a dual narrative structure, connecting the years 1940 and 2013 through a black sand pot, highlighting the exchange of materials and the transmission of skills [3]. - The story emphasizes the themes of patriotism and the enduring nature of intangible cultural heritage, culminating in the restoration of the black sand pottery and the protagonist's realization of the dedication of her ancestors [3]. Group 2: Creative Aspects - The drama incorporates local dialects to enhance regional characteristics, with characters speaking Sichuan dialect, which increases audience immersion [3]. - Historical elements are woven into the narrative, featuring real historical figures like Zeng Qinghong, who initiated the protective efforts for Yinxing sand pottery, adding depth to the storyline [3]. Group 3: Industry Trends - The project reflects the micro-short drama market's shift from "downward" to "premium" content, showcasing Migu's capabilities in scriptwriting and content innovation [5]. - Migu is exploring the integration of micro-short dramas with other fields, as seen in the success of "South Branch Towards the East Warm," which achieved both social impact and commercial value [5]. Group 4: Future Projects - Migu is collaborating with local governments and enterprises to produce socially significant micro-short dramas, such as "Zheng He’s Voyages: New Paths Across the Sea," celebrating the 620th anniversary of Zheng He's voyages [8]. - Upcoming projects like "Gunshots Outside the Building" will address complex human themes during the anti-Japanese war, commemorating the 80th anniversary of the victory in the Chinese People's Anti-Japanese War [8]. Group 5: Strategic Goals - Migu aims to leverage the "micro-short drama+" strategy to deliver high-quality works that possess both social and entertainment value, effectively telling Chinese stories and conveying cultural strength [9].
中国移动咪咕联合出品微短剧《郑和下西洋:沧海新途》太仓首映,续写丝路新篇!
Huan Qiu Wang· 2025-07-11 07:03
Group 1 - The premiere of the micro-short drama "Zheng He Goes to the West: New Maritime Path" took place in Suzhou Taicang, marking the 620th anniversary of Zheng He's voyages, and is a tribute to Chinese maritime civilization and the spirit of peaceful openness [1][3] - The drama integrates historical depth with contemporary values, showcasing the spirit of Zheng He through a youthful perspective and innovative storytelling, while resonating with the "Belt and Road" initiative [3][7] - The premiere event gathered leaders from Suzhou, cultural scholars, film industry experts, and the creative team, highlighting the significance of Taicang as the starting point for Zheng He's voyages [5] Group 2 - "Zheng He Goes to the West: New Maritime Path" is scheduled for release on July 26, 2025, and aims to reinterpret the concept of maritime civilization from a contemporary viewpoint, promoting the idea of harmony and coexistence [7][8] - The production reflects a shift in the micro-short drama market towards quality content, with Migu Digital Media demonstrating its commitment to enhancing content ecology and innovation in storytelling [8][10] - Migu Digital Media has achieved notable success in genre innovation, with previous works like "South Branch East Warm" recognized for their social and commercial value, indicating a trend towards creating content with both societal impact and entertainment value [8][10]