Workflow
《我家后厨通古今》
icon
Search documents
中国移动咪咕《我能来回穿梭女儿国》获奖,以微短剧为媒铸牢中华民族共同体意识
Huan Qiu Wang· 2025-09-26 07:58
Core Viewpoint - The first "Promotional and Recognition Event for Short Videos and Short Dramas to Strengthen the Awareness of the Chinese National Community" was successfully held, with the short drama "I Can Travel Back and Forth to the Daughter Country" produced by Migu winning the "Excellent Micro Short Drama" award [1] Group 1 - The drama tells the story of the male protagonist, Lu Yang, who accidentally travels to a strange world called Xiliang Nuguo (Kuche, Xinjiang), where he uncovers conspiracies with his extraordinary wisdom and leadership [4] - In this time-traveling adventure, he finds his true love and belonging [4] Group 2 - As a sincere work celebrating the 70th anniversary of the establishment of the Xinjiang Uygur Autonomous Region, the drama actively responds to the State Administration of Radio and Television's "Travel with Micro Short Dramas" creative plan [6] - It collaborates with the local government of Kuche to showcase the natural scenery, ethnic characteristics, and historical cultural heritage of the region, injecting new vitality into local ethnic culture and tourism [6] - Migu Digital Media has been continuously expanding the boundaries of "Micro Short Dramas +" in recent years, enriching its content matrix with various themes such as cultural innovation and intangible cultural heritage [6]
中国移动咪咕非遗微短剧《我家后厨通古今》开机,战火与传承交织的动人故事即将上演
Huan Qiu Wang· 2025-07-16 09:34
Core Viewpoint - The launch of the micro-short drama "My Family's Kitchen Through Time" by Migu Digital Media and Sichuan Radio and Television Station aims to promote cultural heritage and innovation in storytelling, responding to the national initiative for micro-short dramas that showcase intangible cultural heritage [1][3]. Group 1: Project Overview - "My Family's Kitchen Through Time" employs a dual narrative structure, connecting the years 1940 and 2013 through a black sand pot, highlighting the exchange of materials and the transmission of skills [3]. - The story emphasizes the themes of patriotism and the enduring nature of intangible cultural heritage, culminating in the restoration of the black sand pottery and the protagonist's realization of the dedication of her ancestors [3]. Group 2: Creative Aspects - The drama incorporates local dialects to enhance regional characteristics, with characters speaking Sichuan dialect, which increases audience immersion [3]. - Historical elements are woven into the narrative, featuring real historical figures like Zeng Qinghong, who initiated the protective efforts for Yinxing sand pottery, adding depth to the storyline [3]. Group 3: Industry Trends - The project reflects the micro-short drama market's shift from "downward" to "premium" content, showcasing Migu's capabilities in scriptwriting and content innovation [5]. - Migu is exploring the integration of micro-short dramas with other fields, as seen in the success of "South Branch Towards the East Warm," which achieved both social impact and commercial value [5]. Group 4: Future Projects - Migu is collaborating with local governments and enterprises to produce socially significant micro-short dramas, such as "Zheng He’s Voyages: New Paths Across the Sea," celebrating the 620th anniversary of Zheng He's voyages [8]. - Upcoming projects like "Gunshots Outside the Building" will address complex human themes during the anti-Japanese war, commemorating the 80th anniversary of the victory in the Chinese People's Anti-Japanese War [8]. Group 5: Strategic Goals - Migu aims to leverage the "micro-short drama+" strategy to deliver high-quality works that possess both social and entertainment value, effectively telling Chinese stories and conveying cultural strength [9].