Core Insights - The entertainment industry is experiencing a disconnect between fan expectations and industry realities, particularly regarding the effectiveness of "big IP + popular actors" formula, which is no longer yielding the expected results [1][14][16] - A study of 60 popular IP projects revealed that the industry is shifting towards valuing unique and innovative content over traditional big IPs, with a focus on character development and storytelling quality [1][4][12] Group 1: Industry Trends - Serious literary adaptations, such as "Wind and He" and "Thousand Miles of Rivers and Mountains," are becoming stable types of hit dramas, supported by leading companies like New Li [4] - Light sci-fi elements are gaining traction, with projects like "Ten Days of End" and "Cyber Game Boss" showcasing a shift towards innovative storytelling that appeals to niche audiences [4][6] - The market is seeing a rise in genre diversification, with traditional historical and espionage themes coexisting with more experimental light sci-fi narratives [6][16] Group 2: IP Evaluation Criteria - The differentiation of themes is not the sole criterion for acquiring IP rights; the narrative's coherence and audience relatability are equally important [7][9] - High-scoring IPs often feature strong character development and reasonable copyright pricing, leading to better cost-effectiveness in production [9][18] - The industry is increasingly cautious about older or overly similar IPs, as they may struggle to attract contemporary audiences [18][20] Group 3: Audience Dynamics - The audience's preferences are becoming more fragmented, making it challenging for any single IP to achieve widespread appeal as seen in past phenomena [14][16] - Recent projects are targeting specific demographics, particularly young adults aged 18-35, which contrasts with the broader appeal of earlier hits [16][18] - The industry is recognizing the need for innovative adaptations that resonate with modern viewers, rather than relying solely on established IPs [30]