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增长空间扩容:万达电影发布1+2+5战略版图
3 6 Ke· 2025-06-16 14:48
Core Viewpoint - Wanda Film is launching a new strategic initiative called "Super Entertainment Space," aiming to redefine the entertainment experience and expand its business model beyond traditional cinema [3][4][6]. Group 1: Strategic Overview - The "1+2+5" strategy includes one Super Entertainment Space, two markets (domestic and international), and five business segments: cinema, film and television series, strategic investment, trendy toys, and gaming [3][4]. - The company aims to break away from traditional growth models and expand its growth potential through this new strategic framework [4]. Group 2: Business Performance and Integration - Over the past 500 days, Wanda Film has integrated its business operations, resulting in significant achievements, including six films in the annual box office top 10 and a 50% year-on-year revenue growth in its gaming segment [9]. - The gaming business has seen a remarkable 197% increase in overseas revenue, showcasing the effectiveness of its strategic initiatives [9]. Group 3: Cinema and Content Strategy - Wanda Cinema plans to enhance its cinema experience with a "two wings and one body" approach, focusing on both hardware upgrades and premium content offerings [12]. - The company is collaborating with IMAX to expand its laser projection systems, enhancing the viewing experience [12][14]. Group 4: Film and Television Development - Wanda Film is committed to developing high-quality content across various genres, with upcoming films and series that resonate with contemporary audiences [20][21]. - The company is also focusing on nurturing talent through initiatives like the "Qing Tan" brand, which supports emerging creators [21]. Group 5: Strategic Investments - The newly established strategic investment department aims to cultivate new consumer trends and develop super IPs and brands [22][24]. - Partnerships with companies like 52TOYS and health beverage brand "Good Luck Coconut" are part of Wanda's strategy to enhance its entertainment ecosystem [24][26]. Group 6: Trendy Toys and IP Development - Wanda Film's trendy toy division has launched three new toy brands and two original IPs, integrating storytelling and emotional engagement into physical products [28][30]. - The introduction of the virtual boy band Vexel aims to create a unique emotional connection with users through AI technology [31][34]. Group 7: Gaming Business Expansion - The gaming segment is leveraging Wanda Film's strengths in film production and distribution to create cross-industry synergies [35][39]. - Upcoming game releases will include adaptations of popular IPs, indicating a strategic move to capture a broader audience [39].