《夏洛的网》
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聚焦国际优质内容 京东图书推动法国与英国经典作品销量与影响力双提升
Zhong Guo Zhi Liang Xin Wen Wang· 2026-02-06 14:08
Core Insights - The sales of French and British literary works on JD.com have shown significant growth in 2025, reflecting the sustained interest of Chinese readers in high-quality international literature and the effective role of JD.com in connecting overseas works with Chinese audiences [1][5]. Group 1: French Literature - Classic French works such as "Le Petit Prince" have become bestsellers, with over 500,000 copies sold in 2025 alone, indicating their deep emotional resonance and cultural significance among Chinese readers [2]. - Other notable French titles like "Les Misérables," "Vingt mille lieues sous les mers," and "Le Rouge et le Noir" have collectively seen over 50% growth in sales on JD.com in 2025, showcasing the diverse appeal of French literature in China [2][4]. Group 2: British Literature - British literary classics such as "Harry Potter," "Charlotte's Web," and "Wonder" have also experienced nearly 50% year-on-year sales growth on JD.com in 2025, highlighting their enduring popularity and emotional connection with Chinese readers [4][5]. - The universal themes and artistic qualities of these works contribute to their ability to resonate across cultural boundaries, reinforcing the stable demand for high-quality literary content in the Chinese market [5]. Group 3: JD.com's Role - JD.com is actively promoting the connection between French and British literature and Chinese readers by leveraging its supply chain capabilities and market insights to align literary offerings with reader preferences [7]. - The platform employs diverse reading scenarios and precise recommendations to enhance the accessibility of classic works, fostering greater understanding and resonance between French and British cultures and Chinese audiences [7]. - Looking ahead, JD.com plans to deepen collaborations with domestic and international publishing partners to introduce and promote more classic works, further expanding the reach and depth of French and British literature in China [7].