Core Viewpoint - The red-themed drama "People's Choice" premiered on CCTV-8 in early spring 2026, achieving a nationwide simultaneous viewership ranking and an average rating of 1.29, indicating strong market and audience recognition [1] Group 1: Production and Creative Approach - The producer Wen Xin has a long-standing focus on red-themed productions, having previously worked on notable projects like "Diplomatic Storm" [1][3] - Wen Xin transitioned from a television host to a producer and actor, gaining insights into audience preferences and market dynamics [3] - The creative approach emphasizes a micro perspective on historical events, showcasing the lives of ordinary people during the critical period from 1945 to 1949 [1][5] Group 2: Historical Accuracy and Artistic Innovation - The production team spent years refining the script and conducting field research, ensuring historical accuracy in details such as land reform outcomes and currency devaluation [6] - The series employs parallel montage techniques to illustrate the differences in policies between the Kuomintang and the Communist Party, making historical narratives more accessible to viewers [6][8] - Wen Xin's philosophy combines historical authenticity with artistic innovation, focusing on rigorous script development and scene construction [5][6] Group 3: Casting and Character Development - The casting strategy prioritizes the essence of the characters, featuring actors like Tong Ruixin and Li Youbin, while avoiding stereotypical portrayals of historical figures [8] - The production involved extensive discussions among the creative team and consultations with historical experts to ensure accurate representation of historical details [8] Group 4: Audience Engagement and Future Directions - The series aims to help audiences understand the real circumstances of different groups during historical turning points, fostering a connection between history and contemporary viewers [8] - Wen Xin plans to continue focusing on significant historical and contemporary themes, using film and television to bridge the gap between history and reality [8]

Core Viewpoint - Huace Film and Television has evolved from a small workshop to a leading player in the Chinese cultural industry, emphasizing "cultural craftsmanship" to navigate the vast changes of the era [1][5]. Group 1: Company Development - Huace Film and Television has produced over 500 television dramas, maintaining a leading position in annual production, broadcast volume, overseas exports, and proprietary copyrights in China [5]. - The company was established over 30 years ago and became the first publicly listed company in China focusing on television dramas in 2010 [2][5]. - The founder, Zhao Yifang, emphasized the importance of focusing on the core business of film and television despite pressures to diversify into other industries [3][4]. Group 2: Industry Challenges and Adaptation - The film and television industry faced a crisis due to a retreat of capital and a loss of investor confidence, prompting Huace to reinforce its commitment to its core business [4][5]. - The company has recognized the need to adapt to industry changes, including issues like inflated prices and poor-quality productions, and is focusing on quality improvement and innovation [6][7]. Group 3: Innovation and Future Direction - Huace has established a "Big Drama R&D Center" to enhance content creation, focusing on a creative, industrial, and platform-based approach [6]. - The company is embracing new technologies, such as AIGC (Artificial Intelligence Generated Content), to drive innovation and improve production efficiency [7]. - Huace aims to position itself as a "Technology and Cultural Film and Television Group," leveraging technology and digitalization for global expression of Chinese content [7]. Group 4: Global Expansion - Huace has successfully distributed 150,000 hours of content across over 200 countries and regions, marking its significant presence in the global market [9][12]. - The company has developed a one-stop global film and television copyright trading platform, C-drama Rights, which operates in 102 countries and has over 8,000 clients [12]. - Huace's overseas distribution strategy has evolved from individual efforts to a more collaborative approach, enhancing its cultural confidence and market opportunities [13].