Workflow
华流出海
icon
Search documents
一家杭州影视企业的突围——华策用“科技+内容”驱动“华流出海”
Hang Zhou Ri Bao· 2025-04-27 03:14
Core Viewpoint - The article highlights the success of Huace Film & TV in expanding its international presence through innovative content and technology, particularly in the context of the cultural flash event in Moscow driven by the popularity of the drama "The Colors of the Country" [1] Group 1: Company Strategy and Innovation - Huace Film & TV has adopted a "Huayu Going Global" strategy, showcasing key projects like "The Colors of the Country" and "Splendid Blossoms" to promote Eastern aesthetics internationally [1] - The company has rebranded its data center to "Technology Digital Growth Center" and established an AIGC application research institute to leverage AI technology in film production [2] - Huace launched its first self-developed large model "Youfeng" and the second model "Guose," enhancing content extraction, translation, and generation, significantly improving overseas distribution efficiency [1][2] Group 2: Global Expansion and Market Presence - Since 2009, Huace has maintained the largest export share in China's film industry, distributing 150,000 hours of Chinese content to over 200 countries [3] - The company operates the China (Zhejiang) Film Industry International Cooperation Experimental Zone, recognized as a national cultural export base, and has developed a global film copyright trading cloud platform [3] - Huace is enhancing its global footprint by participating in international exhibitions and utilizing its "Guose" model to support multiple languages, thus improving operational efficiency abroad [3] Group 3: Industry Development in Hangzhou - The film industry in Hangzhou, represented by Huace, is experiencing rapid growth, with projects like the Tonglu Fuchunjiang Film and Television Industry Demonstration Zone underway [4] - The city has prioritized film industry development, aiming to establish itself as a global digital content production center, supported by various local policies [5] - In 2024, the cultural industry in Hangzhou is projected to reach a value of 344.8 billion yuan, with a year-on-year growth of 6.5%, indicating a vibrant film industry ecosystem [5]
中国经济样本观察·企业样本篇丨华策影视:用“文化匠心”诠释壮阔时代
Xin Hua Wang· 2025-03-31 07:52
Core Viewpoint - Huace Film and Television has evolved from a small workshop to a leading player in the Chinese cultural industry, emphasizing "cultural craftsmanship" to navigate the vast changes of the era [1][5]. Group 1: Company Development - Huace Film and Television has produced over 500 television dramas, maintaining a leading position in annual production, broadcast volume, overseas exports, and proprietary copyrights in China [5]. - The company was established over 30 years ago and became the first publicly listed company in China focusing on television dramas in 2010 [2][5]. - The founder, Zhao Yifang, emphasized the importance of focusing on the core business of film and television despite pressures to diversify into other industries [3][4]. Group 2: Industry Challenges and Adaptation - The film and television industry faced a crisis due to a retreat of capital and a loss of investor confidence, prompting Huace to reinforce its commitment to its core business [4][5]. - The company has recognized the need to adapt to industry changes, including issues like inflated prices and poor-quality productions, and is focusing on quality improvement and innovation [6][7]. Group 3: Innovation and Future Direction - Huace has established a "Big Drama R&D Center" to enhance content creation, focusing on a creative, industrial, and platform-based approach [6]. - The company is embracing new technologies, such as AIGC (Artificial Intelligence Generated Content), to drive innovation and improve production efficiency [7]. - Huace aims to position itself as a "Technology and Cultural Film and Television Group," leveraging technology and digitalization for global expression of Chinese content [7]. Group 4: Global Expansion - Huace has successfully distributed 150,000 hours of content across over 200 countries and regions, marking its significant presence in the global market [9][12]. - The company has developed a one-stop global film and television copyright trading platform, C-drama Rights, which operates in 102 countries and has over 8,000 clients [12]. - Huace's overseas distribution strategy has evolved from individual efforts to a more collaborative approach, enhancing its cultural confidence and market opportunities [13].