华流出海

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“熊猫带你看世界” 在光影中共创未来
Si Chuan Ri Bao· 2025-09-12 06:49
现场,国际影视节展战略合作备忘录签署、优秀影视项目发布推介、成都影视产业集中签约等相继 上演。"熊猫带你看世界"能看到什么?金熊猫奖又能为全球影视产业带来什么?记者在现场寻找答案。 上台路演 6个企业和影视项目登台,印度嘉宾期待作品能赢得中国观众青睐 身着一袭藏青色传统长衫,印度梦想影视制作公司创始人穆克实·库马尔走上舞台,用不太标准的 普通话做了自我介绍,接着改用英语推介其执导的电影《一千公里》。这是一部基于真实事件改编的社 会剧情片,并力邀印度知名编剧、歌手等加盟,将在孟买贾格兰电影节举行全球首映。导演详细分享了 影片的创作历程,"我们热切期待它能赢得中国观众的青睐。" 与穆克实·库马尔一道登台路演的,还有其他5个企业和影视项目。华策影视集团一口气带来了3部 新作,包括历史题材电视剧《太平年》和《家业》,以及定档今年国庆的电影《刺杀小说家2》。"我们 始终秉持'讲好中国故事,传播中国文化'的使命,海外发行覆盖全球180多个国家和地区,积极推动'华 流出海'。"华策影视集团剧盟中心发行总监张怡表示。 "本次活动,聚焦搭建高效、专业的影视产业合作桥梁,全力推动全球影视产业开展深度合作,充 分彰显金熊猫奖对全球 ...
一家杭州影视企业的突围——华策用“科技+内容”驱动“华流出海”
Hang Zhou Ri Bao· 2025-04-27 03:14
Core Viewpoint - The article highlights the success of Huace Film & TV in expanding its international presence through innovative content and technology, particularly in the context of the cultural flash event in Moscow driven by the popularity of the drama "The Colors of the Country" [1] Group 1: Company Strategy and Innovation - Huace Film & TV has adopted a "Huayu Going Global" strategy, showcasing key projects like "The Colors of the Country" and "Splendid Blossoms" to promote Eastern aesthetics internationally [1] - The company has rebranded its data center to "Technology Digital Growth Center" and established an AIGC application research institute to leverage AI technology in film production [2] - Huace launched its first self-developed large model "Youfeng" and the second model "Guose," enhancing content extraction, translation, and generation, significantly improving overseas distribution efficiency [1][2] Group 2: Global Expansion and Market Presence - Since 2009, Huace has maintained the largest export share in China's film industry, distributing 150,000 hours of Chinese content to over 200 countries [3] - The company operates the China (Zhejiang) Film Industry International Cooperation Experimental Zone, recognized as a national cultural export base, and has developed a global film copyright trading cloud platform [3] - Huace is enhancing its global footprint by participating in international exhibitions and utilizing its "Guose" model to support multiple languages, thus improving operational efficiency abroad [3] Group 3: Industry Development in Hangzhou - The film industry in Hangzhou, represented by Huace, is experiencing rapid growth, with projects like the Tonglu Fuchunjiang Film and Television Industry Demonstration Zone underway [4] - The city has prioritized film industry development, aiming to establish itself as a global digital content production center, supported by various local policies [5] - In 2024, the cultural industry in Hangzhou is projected to reach a value of 344.8 billion yuan, with a year-on-year growth of 6.5%, indicating a vibrant film industry ecosystem [5]
中国经济样本观察·企业样本篇丨华策影视:用“文化匠心”诠释壮阔时代
Xin Hua Wang· 2025-03-31 07:52
Core Viewpoint - Huace Film and Television has evolved from a small workshop to a leading player in the Chinese cultural industry, emphasizing "cultural craftsmanship" to navigate the vast changes of the era [1][5]. Group 1: Company Development - Huace Film and Television has produced over 500 television dramas, maintaining a leading position in annual production, broadcast volume, overseas exports, and proprietary copyrights in China [5]. - The company was established over 30 years ago and became the first publicly listed company in China focusing on television dramas in 2010 [2][5]. - The founder, Zhao Yifang, emphasized the importance of focusing on the core business of film and television despite pressures to diversify into other industries [3][4]. Group 2: Industry Challenges and Adaptation - The film and television industry faced a crisis due to a retreat of capital and a loss of investor confidence, prompting Huace to reinforce its commitment to its core business [4][5]. - The company has recognized the need to adapt to industry changes, including issues like inflated prices and poor-quality productions, and is focusing on quality improvement and innovation [6][7]. Group 3: Innovation and Future Direction - Huace has established a "Big Drama R&D Center" to enhance content creation, focusing on a creative, industrial, and platform-based approach [6]. - The company is embracing new technologies, such as AIGC (Artificial Intelligence Generated Content), to drive innovation and improve production efficiency [7]. - Huace aims to position itself as a "Technology and Cultural Film and Television Group," leveraging technology and digitalization for global expression of Chinese content [7]. Group 4: Global Expansion - Huace has successfully distributed 150,000 hours of content across over 200 countries and regions, marking its significant presence in the global market [9][12]. - The company has developed a one-stop global film and television copyright trading platform, C-drama Rights, which operates in 102 countries and has over 8,000 clients [12]. - Huace's overseas distribution strategy has evolved from individual efforts to a more collaborative approach, enhancing its cultural confidence and market opportunities [13].