记者 张熠 微短剧已成为推动上海网络视听产业高质量发展的重要增长极。面对行业变局，上海始终以"内容 精品化、传播国际化、产业生态化"为发展方向，积极打造微短剧发展的"上海样本"。昨天，以"海纳百 剧 聚微成光"为主题的2025上海精品微短剧产业促进大会在杨浦区大创智公共服务平台"数字星球"举 行。 现场发布的《2025上海市微短剧行业发展报告》显示，今年国内微短剧市场规模加速增长，2025年 截至目前微短剧行业产值已接近900亿元，较2024年的505亿元近乎翻倍增长。其中，今年1至11月上海 微短剧产值较去年全年的70亿元有显著增长。 微短剧全产业链生态 今年7月，18集横屏微短剧《大妈的世界3：大妈闯职场》在腾讯视频上线，这是"大妈"系列的又一 部出圈作品。这部精品微短剧正是"拍在上海"的最佳佐证之一。"这一季是职场题材，我们全程在上海 进行实景拍摄。上海独特的城市景观、开放的社会氛围以及人文底蕴，非常符合大家对职场的想 象。"粒粒橙传媒短剧宣传负责人李萌介绍，不同于市场上热门的职场设定，"'大妈'这一IP的最大特点 是从大妈的视角出发，看当下火热的生活，看一些社会热门现象和话题"。 根据《2024—20 ...

Group 1 - The short drama "Auntie's World 3: Auntie Enters the Workplace" is set to premiere on July 12, exclusively on Tencent Video, and has been included in the National Radio and Television Administration's recommended list for micro-short dramas [1] - The series focuses on the retirement life and workplace challenges faced by the protagonist, Wang Yutian, highlighting themes such as "leadership empty promises," "formalism in overtime," and "the dilemma of shared expenses" [1] - The narrative aims to bridge generational communication by showcasing the wisdom of older individuals and the sincerity of younger generations, emphasizing the value needs of the elderly [1] Group 2 - Lili Orange Media, the producer of the "Auntie's World" series, is committed to creating high-quality content and has introduced innovations in "Auntie's World 3," including the incorporation of stand-up comedians in the cast [2] - The drama is filmed in Shanghai to accurately reflect the urban workplace atmosphere and convey the city's spirit of openness, inclusivity, and striving for success [2] - Lili Orange plans to release more short dramas that reflect social trends and characteristics of the times, contributing to the industry's vitality and providing audiences with more entertainment [2]