□ 南京日报/紫金山新闻记者 孙秉印 黄晓雅 胡英华 江宁区金陵水乡·钱家渡近期变得异常热闹，两部微短剧在此开机拍摄，美丽水乡摇身一变成为"天然片 场"；在江宁区横溪街道湖头村，一座由老旧小学改造而成的"1+1影视基地"悄然走红，最忙碌的时候， 基地一天要接待十余家摄制组；在溧水、浦口、栖霞等区乡村，不断有微短剧剧组进村拍摄取景…… 当前，微短剧行业正迎来蓬勃发展的机遇。随着微短剧"井喷"，南京的美丽乡村纷纷成为各地剧组的取 景地。 横溪"1+1影视基地"拍摄现场。采访对象供图 "天然片场"受青睐 一艘布满红色花朵装饰、格外喜庆的小船顺着河流缓缓通过归闲桥、水山桥，船上站着一位须发皆白、 拄着拐杖的月老，笑意盈盈地捋着胡子……去年12月23日，微短剧《天降小红娘》正在钱家渡拍摄。 "钱家渡特有的水乡风格为短剧在视觉上增添了别样的浪漫。"短剧导演崔维维介绍，本部短剧主要讲述 小红娘赵七七受月老重托，来到人间助力20对新人牵手或修复关系，钱家渡水系环绕，小桥、流水的独 特村貌符合剧情的浪漫基调。 拍摄完外景后，短剧团队移步钱家渡景区内的述界设计工作室，继续开展室内拍摄。在这座由老瓦房改 造的工作室里，员工的办公场 ...

活动现场。中国经济网记者李冬阳/摄 与会嘉宾认为，微短剧作为网络视听内容生态的重要组成部分，近年来市场规模持续扩大，用户覆 盖广泛，不仅创新了文化传播方式，也为经济增长与文旅消费注入了新动能。本次分享会汇聚各方精 英，共同探讨微短剧精品创作的时代命题，这既是响应国家文化发展战略的积极实践，也是推动行业高 质量发展的具体行动。 与会嘉宾表示，《"发"家致富》这部剧的选题，扎根于我们脚下的土地，关注平凡人的奋斗与温 情，用微短剧这种新颖的视听语言生动讲述关于传统、关于手艺、关于家园的故事。这种对生活深度的 挖掘、对文化温度的传递、对正向价值的弘扬，是在新时代对中华优秀传统文化进行"年轻化"表达的积 极探索。 巩汉林、王雪、北京稻香村食品有限责任公司总经理俞大治等嘉宾分别从艺术创作、地方文化赋 能、商业品牌融合等角度，分享了对于微短剧精品化发展的思考与实践心得。 中国经济网北京12月27日讯(记者李冬阳) 2025年12月27日，微短剧精品创作分享会暨微短剧 《"发"家致富》启动仪式在北京市新华社综合楼举行。活动由中国广播影视出版社、北京电影学院、新 华社中国搜索联合主办，旨在汇聚行业智慧，探讨微短剧从"流量爆款" ...

Group 1: Industry Trends - The short drama industry is entering a period of refinement, with micro-short dramas becoming a mainstream entertainment choice by the end of 2025, leading to intensified competition and a shift in focus towards scale, quality, and copyright competition [1] - Popular short dramas such as "Good Girl" and "Eighteen-Year-Old Grandma" have broken viewership records, with "Good Girl" being the first short drama on the Hongguo platform to exceed 10 million collections [1][3] - The phenomenon of top-tier resources concentrating among leading players is evident, creating a closed loop of "high traffic - high revenue sharing - top works," which exacerbates the Matthew effect in the industry [4] Group 2: Operational Strategy Changes - In response to the concentration of resources, mid-tier production companies are adopting differentiated strategies to survive, as exemplified by the Heima Theater under Dianzhong, which saw a 99.4% year-on-year increase in monthly active users, exceeding 50 million by September 2025 [5] - Heima Theater's new partner plan 3.0 emphasizes differentiation through three major upgrades: a quantifiable revenue-sharing model, an incentive category upgrade, and a guaranteed minimum revenue for completed dramas [7][9] Group 3: Differentiation Strategy Implications - The differentiation strategy allows mid-tier players to focus on content quality rather than chasing popular genres, thus meeting diverse user needs and avoiding the pitfalls of homogenization [11] - By implementing a quantifiable revenue-sharing model and a tiered minimum revenue guarantee, mid-tier production companies can reduce trial and error costs and focus on niche topics, creating opportunities for high-quality works [13] - The differentiation strategy contributes to industry upgrades by promoting diverse themes and addressing the issues of content homogenization, leading to a virtuous cycle of "differentiated competition - quality content - revenue reinvestment in creation" [14]

记者 张熠 微短剧已成为推动上海网络视听产业高质量发展的重要增长极。面对行业变局，上海始终以"内容 精品化、传播国际化、产业生态化"为发展方向，积极打造微短剧发展的"上海样本"。昨天，以"海纳百 剧 聚微成光"为主题的2025上海精品微短剧产业促进大会在杨浦区大创智公共服务平台"数字星球"举 行。 现场发布的《2025上海市微短剧行业发展报告》显示，今年国内微短剧市场规模加速增长，2025年 截至目前微短剧行业产值已接近900亿元，较2024年的505亿元近乎翻倍增长。其中，今年1至11月上海 微短剧产值较去年全年的70亿元有显著增长。 微短剧全产业链生态 今年7月，18集横屏微短剧《大妈的世界3：大妈闯职场》在腾讯视频上线，这是"大妈"系列的又一 部出圈作品。这部精品微短剧正是"拍在上海"的最佳佐证之一。"这一季是职场题材，我们全程在上海 进行实景拍摄。上海独特的城市景观、开放的社会氛围以及人文底蕴，非常符合大家对职场的想 象。"粒粒橙传媒短剧宣传负责人李萌介绍，不同于市场上热门的职场设定，"'大妈'这一IP的最大特点 是从大妈的视角出发，看当下火热的生活，看一些社会热门现象和话题"。 根据《2024—20 ...

Core Insights - The micro-short drama industry in Zhengzhou, Henan, has rapidly developed, becoming a significant player in China's content production landscape, with a production capacity accounting for approximately 40% of the national total [1][2] - In 2024, the market size for micro-short dramas in Zhengzhou is projected to reach 2.3 billion yuan, reflecting a year-on-year growth of 27.4% [2] - The industry is facing challenges such as talent shortages, content quality issues, and increasing competition, necessitating a shift towards higher-quality productions and innovative business models [4][5][6] Industry Growth - Zhengzhou has become a hub for micro-short drama production, with over 820 companies involved, marking a 29.3% increase from the previous year [2] - The city has seen a significant rise in the number of micro-short dramas produced, with 180+ dramas filmed in the first half of the year alone, surpassing the total output of the previous year [2] - The local government is actively supporting the industry through initiatives like the establishment of the "Elephant Theater" platform and funding for public filming locations [3] Economic Impact - The micro-short drama boom has stimulated related industries, including catering, accommodation, and logistics, with a reported 5% increase in orders for services around filming locations [3] - The transformation of traditional spaces into filming locations has created a unique "vertical store ecosystem" in Zhengzhou, enhancing the local economy [2] Challenges and Risks - The shift from paid to free viewing models has increased pressure on content creators to produce engaging material, as revenue is now tied to viewer engagement rather than upfront payments [4] - The industry is experiencing a talent shortage, particularly in key roles such as directors and screenwriters, which hampers production capabilities [5] - Issues of content homogenization and increased competition from other cities are leading to price wars and potential profitability risks for many production companies [6] Future Directions - The industry is encouraged to focus on quality over quantity, with a consensus among industry experts that the future lies in producing high-quality micro-short dramas [9] - Educational institutions in Henan are adapting their curricula to better prepare students for careers in the micro-short drama sector, addressing the talent gap [8] - There is a growing trend for companies to explore international markets, with some already attempting to replicate successful domestic models abroad [8]

Core Insights - The establishment of the "Star Index" Beijing studio in China's Film Capital aims to enhance the micro-short drama ecosystem with national standards [1][2] - The micro-short drama industry is experiencing rapid growth, supported by strong policies and a comprehensive service system [2][3] Group 1: "Star Index" Overview - The "Star Index" is a big data platform developed by interdisciplinary strengths from Xi'an Jiaotong University, having evaluated over 10,000 works and produced multiple industry insight reports [1] - The platform operates on the principle of "data inclusion and expert evaluation," serving as a bridge between creators, platforms, and investors [1] Group 2: Industry Development - The Beijing studio's location in China's Film Capital is strategic due to the presence of 93 companies across the entire short drama production chain, aligning closely with industry needs [2] - The collaboration aims to transition evaluation standards from "industry guidance" to "practical empowerment," promoting sustainable development and high-quality production in the industry [2] Group 3: Future Prospects - The micro-short drama sector is poised for explosive growth, with the "Star Index" serving as a connector among regulatory bodies, industry players, and audiences [3] - The initiative will leverage diverse activities and products to empower local industries and build a healthy ecosystem [3]

Core Insights - The "China Internet Development Report 2025" indicates that the user base for micro-short dramas in China has reached 662 million, with a market size exceeding 50 billion yuan, surpassing box office revenues for films, marking it as a new emerging sector in content consumption [1] - The micro-short drama market is undergoing a transformation, moving away from the previous "high-reversal + thrill" narrative model towards more refined and diverse themes, such as women's growth, workplace issues, family healing, and campus problems [1][2] - The industry consensus is shifting towards a focus on quality content to enhance user engagement and market expectations, as audiences are no longer satisfied with mere novelty and stimulation [2] Market Dynamics - The micro-short drama market is transitioning from a "fast entertainment" model to a more stable growth trajectory, necessitating a departure from reliance on "thrill points" and addressing content homogenization issues [2][9] - The audience structure shows that the "silver-haired" demographic has become a significant force in paid subscriptions, accounting for over 40%, while female users dominate the consumption market with higher interaction and payment activity compared to male users [1][2] Production and Technology - The industry is enhancing production quality and exploring new technologies such as AI and VR to find new growth curves, with traditional film companies entering the micro-short drama space [7][9] - The application of AI in production processes is estimated to improve planning efficiency by over 50% and reduce post-production costs by 30% [9] Cultural Integration and Global Expansion - The global micro-short drama market is projected to exceed $15 billion by 2024, with China accounting for over 80% of this market [10] - Micro-short dramas are evolving from mere entertainment products to cultural carriers, with significant growth in overseas markets, particularly in North America and Europe [10][12] - Companies like Fengye Interactive and Jiuzhou Culture are leading the charge in overseas distribution, with platforms like Reelshort covering over 100 countries and achieving over 250 million downloads globally [10][11][12] Industry Challenges and Future Directions - The micro-short drama industry is at a critical juncture, transitioning from "quantity" to "quality," necessitating regulatory clarity and a focus on key development areas [12] - Establishing a scientific evaluation system and optimizing recommendation algorithms are essential for guiding the industry towards a quality-centric approach, moving from a traffic-driven model to one focused on content excellence [12]

Core Insights - The "China Micro Short Drama Industry Development White Paper (2025)" was released, highlighting significant trends and developments in the micro short drama sector [1][4] Group 1: Industry Trends - By 2025, the National Radio and Television Administration will continue to promote special governance and regular supervision, implementing multiple management guidelines and enhancing the classification and hierarchical management mechanism [3] - The "Micro Short Drama +" action plan aims to drive the development of micro short dramas towards quality, popularity, and internationalization [3] - From January to August 2025, major comprehensive video platforms launched 325 horizontal micro short dramas, representing a year-on-year increase of 24.52% [3] Group 2: Market Dynamics - The number of vertical screen dramas produced and launched independently in 2025 is expected to reach approximately 40,000 [3] - There has been a significant increase in the supply of micro short dramas on large screens, with 94 micro short dramas broadcasted on national satellite channels by September 2025, a 261.5% increase compared to the same period last year [3] - Despite the vast supply, nearly 60% of respondents indicated they would rewatch their favorite series, highlighting the long-tail value of quality content [3] Group 3: Research Methodology - The white paper utilized big data mining, professional interviews, and user surveys to systematically analyze the new trends in micro short drama development from January to September 2025 [4] - It provides insights into the collaborative driving forces of policy guidance, user behavior, market structure, and technological development that are iterating the industry [4]

Core Insights - The establishment of the Micro-Short Drama Creative Village and Talent Training Center in Hangzhou marks a significant step in building a comprehensive support system for the micro-short drama industry, addressing industry pain points and driving industrial upgrades [2][5] Industry Overview - Micro-short dramas are a typical representation of new popular art under internet conditions, playing a crucial role in enriching cultural life, driving new consumption in audiovisual culture, and empowering various industries [2] - The market size of micro-short dramas in China is projected to exceed 50.5 billion yuan in 2024, surpassing box office revenues from films, thus becoming a significant growth point for online audiovisual income and aiding cultural exports [2] Creative Village Features - The Creative Village consists of 20 buildings designed to gather high-quality industry resources, establish a platform for industry-academia-research collaboration, and cultivate a professional talent pool, aiming to create a demonstration hub for innovative development in the micro-short drama industry [2][5] - The village will focus on enhancing content quality, promoting standardized development, and innovating market expansion, injecting new momentum into the high-quality development of the cultural industry in Qiantang [2][6] Regional Development - Qiantang District is positioned as a core area for the development of the micro-short drama industry in Hangzhou, benefiting from spatial advantages, policy incentives, and a dense talent base from 14 universities and research institutions [5] - Six out of the top ten micro-short drama companies in China have established operations in Qiantang, with local core companies projected to see a 129% year-on-year revenue growth in 2024 and a sustained high growth rate of 45% in the first nine months of 2025 [5][6] Future Directions - The Creative Village's launch signifies a new phase for Qiantang's micro-short drama industry, emphasizing creativity, talent-driven initiatives, and ecological collaboration, with plans to encourage the creation of high-quality works and promote cultural products globally [6]

Core Insights - The micro-short drama market is projected to exceed 50 billion yuan in 2024, with significant growth expected this year compared to last year [1][2]. Group 1: Industry Transformation - The industry is shifting from a "traffic-oriented" model to a "value-oriented" approach, emphasizing quality over quantity [3]. - The past year has seen a significant "quality reshuffle," with platforms raising content review standards, pushing creators to focus on script logic and character development [4][5]. - The production costs for high-quality micro-short dramas have increased dramatically, from approximately 50,000 yuan in 2022 to 1.5 million yuan for a premium short drama [4]. Group 2: Cross-Industry Integration - The "micro-short drama+" model is creating multiplier effects across various industries, integrating content with brand marketing and tourism [8][10]. - Successful case studies include collaborations with brands like Dicos and Pizza Hut, which have effectively merged product promotion with storytelling [8]. - The industry is also exploring "long-short linkage," where long dramas and micro-short dramas co-create content to extend IP lifecycles and maximize user value [8][10]. Group 3: Technological Empowerment - AI is becoming a crucial tool for enhancing quality and efficiency in micro-short drama production, with estimates suggesting a 50% increase in planning efficiency and a 30% reduction in production costs [11]. - The application of AI in content creation and user engagement is rapidly expanding, with significant growth in the market for AI-generated content [11]. Group 4: Cultural Resonance - The market is evolving from "emotional consumption" to "emotional resonance," focusing on deeper connections with audiences [12][13]. - Works that depict nuanced emotional experiences are gaining popularity, reflecting a shift in user demand towards more meaningful content [12]. - The industry is increasingly producing content that embodies social concerns and cultural heritage, appealing to younger audiences [12]. Group 5: Global Expansion - The micro-short drama industry is entering a "global localization" phase, with companies establishing local teams overseas and expanding distribution channels [14]. - The volume of overseas productions and adaptations has surged, with significant numbers of both local and translated dramas being released globally [14]. - Micro-short dramas are becoming an effective cultural vehicle for reaching international markets, leveraging their engaging and easily digestible format [14].