新京报讯 据"北京怀柔"微信公众号消息，11月22日，在中国影都短剧产业发展一周年成果发布会上， 中国广播电视社会组织联合会微短剧委员会会长、西安交通大学新闻与新媒体学院教授阚平领衔的"繁 星指数"北京工作室正式落户中国影都，将以国家级标准赋能微短剧生态升级。 "繁星指数"是由西安交大人工智能、计算机科学与技术、数学与信息科技等交叉学科优势力量构建的持 续升级的全量搜索大数据平台，已对万部以上作品开展研究和评估，推出多份行业洞察报告，精准呈现 行业发展趋势与爆款创作密码。自创办以来，"繁星指数"始终坚持"数据入围、专家评定"原则，开展各 类微短剧评价活动，一年多来通过主题交流、优秀案例推选等多元形式，已成为链接创作者、平台方、 投资者的重要桥梁。 "此次落户中国影都，正是看中这里短剧产业的蓬勃发展态势——不仅有力度强劲的扶持政策、全方位 的产业服务，更集聚了93家涵盖内容创作、拍摄制作、特效后期、宣传发行等环节的全链条短剧相关企 业，与我们贴近产业一线的需求高度契合。""繁星指数"北京工作室负责人表示，"这是一次强强联合、 共赢共生的合作。落户中国影都后，我们将依托其优质拍摄制作基地、完善产业配套资源与充足人 ...

Core Insights - The "China Internet Development Report 2025" indicates that the user base for micro-short dramas in China has reached 662 million, with a market size exceeding 50 billion yuan, surpassing box office revenues for films, marking it as a new emerging sector in content consumption [1] - The micro-short drama market is undergoing a transformation, moving away from the previous "high-reversal + thrill" narrative model towards more refined and diverse themes, such as women's growth, workplace issues, family healing, and campus problems [1][2] - The industry consensus is shifting towards a focus on quality content to enhance user engagement and market expectations, as audiences are no longer satisfied with mere novelty and stimulation [2] Market Dynamics - The micro-short drama market is transitioning from a "fast entertainment" model to a more stable growth trajectory, necessitating a departure from reliance on "thrill points" and addressing content homogenization issues [2][9] - The audience structure shows that the "silver-haired" demographic has become a significant force in paid subscriptions, accounting for over 40%, while female users dominate the consumption market with higher interaction and payment activity compared to male users [1][2] Production and Technology - The industry is enhancing production quality and exploring new technologies such as AI and VR to find new growth curves, with traditional film companies entering the micro-short drama space [7][9] - The application of AI in production processes is estimated to improve planning efficiency by over 50% and reduce post-production costs by 30% [9] Cultural Integration and Global Expansion - The global micro-short drama market is projected to exceed $15 billion by 2024, with China accounting for over 80% of this market [10] - Micro-short dramas are evolving from mere entertainment products to cultural carriers, with significant growth in overseas markets, particularly in North America and Europe [10][12] - Companies like Fengye Interactive and Jiuzhou Culture are leading the charge in overseas distribution, with platforms like Reelshort covering over 100 countries and achieving over 250 million downloads globally [10][11][12] Industry Challenges and Future Directions - The micro-short drama industry is at a critical juncture, transitioning from "quantity" to "quality," necessitating regulatory clarity and a focus on key development areas [12] - Establishing a scientific evaluation system and optimizing recommendation algorithms are essential for guiding the industry towards a quality-centric approach, moving from a traffic-driven model to one focused on content excellence [12]

11月11日，中国网络视听协会副秘书长周结在第三届杭州・微短剧大会上，发布《中国微短剧行业发展白皮书（2025）》主要发现。 2025年，国家广播电视总局持续推进专项治理与常态化监管，发布多项管理提示，健全分类分层管理机制，推进《微短剧管理办法》制订，实施"微短 剧+"行动计划，推动微短剧向精品化、大众化、国际化方向纵深发展。多地政府密集出台针对性政策，持续加大扶持力度，通过资金激励、资源整合、人 才培育、技术赋能等方式，为优质内容供给提供有力支撑。 《中国微短剧行业发展白皮书（2025）》由中国网络视听协会编制，白皮书综合采用大数据挖掘、专业访谈、用户调查等多种研究方法，系统梳理2025 年1-9月微短剧发展新趋势，深度剖析在政策引领下，用户行为、市场结构、技术发展等多因素协同推动产业迭代的内在逻辑，为主管部门及从业者宏观把 握行业态势提供参考。 2025年1—8月，主要综合性视频平台已上线325部横屏微短剧（同比增长24.52%）。短视频平台、小程序和微短剧应用上的竖屏剧上线量也有所增加， 预计2025年全年独立完整制作并上线的竖屏剧数量约为4万部。大屏端也呈现出供给爆发式增长态势，截至2025年9月，全 ...

Core Insights - The establishment of the Micro-Short Drama Creative Village and Talent Training Center in Hangzhou marks a significant step in building a comprehensive support system for the micro-short drama industry, addressing industry pain points and driving industrial upgrades [2][5] Industry Overview - Micro-short dramas are a typical representation of new popular art under internet conditions, playing a crucial role in enriching cultural life, driving new consumption in audiovisual culture, and empowering various industries [2] - The market size of micro-short dramas in China is projected to exceed 50.5 billion yuan in 2024, surpassing box office revenues from films, thus becoming a significant growth point for online audiovisual income and aiding cultural exports [2] Creative Village Features - The Creative Village consists of 20 buildings designed to gather high-quality industry resources, establish a platform for industry-academia-research collaboration, and cultivate a professional talent pool, aiming to create a demonstration hub for innovative development in the micro-short drama industry [2][5] - The village will focus on enhancing content quality, promoting standardized development, and innovating market expansion, injecting new momentum into the high-quality development of the cultural industry in Qiantang [2][6] Regional Development - Qiantang District is positioned as a core area for the development of the micro-short drama industry in Hangzhou, benefiting from spatial advantages, policy incentives, and a dense talent base from 14 universities and research institutions [5] - Six out of the top ten micro-short drama companies in China have established operations in Qiantang, with local core companies projected to see a 129% year-on-year revenue growth in 2024 and a sustained high growth rate of 45% in the first nine months of 2025 [5][6] Future Directions - The Creative Village's launch signifies a new phase for Qiantang's micro-short drama industry, emphasizing creativity, talent-driven initiatives, and ecological collaboration, with plans to encourage the creation of high-quality works and promote cultural products globally [6]

Core Insights - The micro-short drama market is projected to exceed 50 billion yuan in 2024, with significant growth expected this year compared to last year [1][2]. Group 1: Industry Transformation - The industry is shifting from a "traffic-oriented" model to a "value-oriented" approach, emphasizing quality over quantity [3]. - The past year has seen a significant "quality reshuffle," with platforms raising content review standards, pushing creators to focus on script logic and character development [4][5]. - The production costs for high-quality micro-short dramas have increased dramatically, from approximately 50,000 yuan in 2022 to 1.5 million yuan for a premium short drama [4]. Group 2: Cross-Industry Integration - The "micro-short drama+" model is creating multiplier effects across various industries, integrating content with brand marketing and tourism [8][10]. - Successful case studies include collaborations with brands like Dicos and Pizza Hut, which have effectively merged product promotion with storytelling [8]. - The industry is also exploring "long-short linkage," where long dramas and micro-short dramas co-create content to extend IP lifecycles and maximize user value [8][10]. Group 3: Technological Empowerment - AI is becoming a crucial tool for enhancing quality and efficiency in micro-short drama production, with estimates suggesting a 50% increase in planning efficiency and a 30% reduction in production costs [11]. - The application of AI in content creation and user engagement is rapidly expanding, with significant growth in the market for AI-generated content [11]. Group 4: Cultural Resonance - The market is evolving from "emotional consumption" to "emotional resonance," focusing on deeper connections with audiences [12][13]. - Works that depict nuanced emotional experiences are gaining popularity, reflecting a shift in user demand towards more meaningful content [12]. - The industry is increasingly producing content that embodies social concerns and cultural heritage, appealing to younger audiences [12]. Group 5: Global Expansion - The micro-short drama industry is entering a "global localization" phase, with companies establishing local teams overseas and expanding distribution channels [14]. - The volume of overseas productions and adaptations has surged, with significant numbers of both local and translated dramas being released globally [14]. - Micro-short dramas are becoming an effective cultural vehicle for reaching international markets, leveraging their engaging and easily digestible format [14].

Core Insights - The National Radio and Television Administration has announced a significant increase in the number of key micro-short dramas, with 253 dramas and 8,564 episodes registered in October 2023, reflecting a diversification in themes and adaptations from classic Chinese literature [1][2] Group 1: Industry Trends - The micro-short drama market in China is projected to exceed 50.44 billion yuan in 2024, surpassing the traditional film market for the first time, and creating approximately 647,000 job opportunities [2] - The diversification of themes in micro-short dramas has evolved from primarily urban and entertainment-focused content to include cultural narratives, with 15 different themes now represented, including new categories like national security and international communication [3][4] Group 2: Content Development - The industry is moving away from a heavy reliance on web novel adaptations, with approximately 95% of dramas previously based on such sources, leading to a push for series development and deeper storytelling that emphasizes themes of truth, goodness, and beauty [5][6] - Notable adaptations include works based on classic Chinese literature, such as "Strange Stories from a Chinese Studio" and "Ji Gong," which are expected to resonate with audiences due to their cultural significance and emotional depth [6]

Core Insights - Disney's announcement of the 2025 Accelerator Program includes the Chinese short drama platform DramaBox, indicating a growing global recognition of short-form content [1] - In the U.S., the top three micro-drama apps in August 2025 are all Chinese, capturing 57.72% of the market share [1] - The production cost and cycle advantages of Chinese micro-dramas are highlighted, with costs kept under $300,000 and production completed within three months [1][2] Industry Trends - The demand for "going global" has led many micro-drama companies to consider domestic filming to reduce costs and shorten production cycles [2] - The rapid update cycle of micro-dramas necessitates a substantial content or IP reserve, with companies like ReelShort and DramaBox having their own IP supply platforms [2] - AI technology is increasingly empowering Chinese micro-dramas, with domestic AI short drama production platforms emerging to accelerate content and production updates [2] Market Dynamics - The overseas short drama market is evolving into a "dual oligopoly" led by ReelShort and DramaBox, which together account for 45.68% of revenue [3] - Local platforms from various regions, such as Ukraine's MyDrama and Japan's UniReel, are entering the market, indicating a global penetration of short dramas [3] - The competition in the overseas micro-drama market is intensifying, prompting a need for Chinese micro-dramas to focus on quality to maintain competitiveness [3]

Core Viewpoint - The micro-short drama industry in China has rapidly evolved from a "wild growth" phase to a "premium transformation," with user numbers approaching 700 million and market size expected to exceed 634.3 billion yuan by 2025, establishing itself as a significant pillar of the digital entertainment sector [1][20][21]. Industry Overview - Micro-short dramas, emerging around 2018, initially featured low-cost production and sensational narratives, catering to fragmented entertainment needs [1][19]. - By 2025, the user base is projected to reach nearly 700 million, with the market size surpassing 500 billion yuan, indicating a robust growth trajectory comparable to the Chinese film box office [1][20][21]. - The industry has formed a comprehensive ecosystem encompassing script incubation, production, distribution, and monetization, with a clear trend towards premium content [1][19]. Premiumization Trends - The shift towards premiumization is evident in enhanced narrative logic and aesthetic pursuits, moving away from simplistic storytelling to more complex and socially relevant themes [2][43]. - Successful examples include judicial dramas like "The Glory of Judges" and family ethics dramas like "Home Inside and Outside," which have garnered both viewership and critical acclaim [2][43]. - The premiumization process is driven by audience demand for quality content, regulatory compliance, and increased industry value [4][43]. Policy and Platform Support - The synergy between policies and platforms is crucial, with central and local governments establishing supportive frameworks for the micro-short drama industry [4][36]. - Policies such as "classification and tiered review" and local incentives have created a supportive environment for the industry's growth [4][36]. - Platforms are not only content distributors but also play a vital role in maintaining order and guiding industry values through content governance [33][34]. Future Development Pathways - Sustainable development in the micro-short drama sector will rely on strengthening script creation, improving copyright and revenue-sharing mechanisms, and promoting cross-industry integration [4][19]. - The industry is focusing on enhancing script quality and providing incentives for writers, which is essential for fostering a robust creative ecosystem [4][50][51]. Audience Engagement and Demand - The micro-short drama format effectively meets contemporary audience needs for quick emotional gratification, serving as a "psychological balm" amid societal pressures [56][59]. - As audience expectations evolve, there is a growing demand for logical coherence and relatable themes, pushing the industry towards more substantial storytelling [60][62]. - The diverse audience demographics necessitate a multi-faceted approach to content creation, balancing entertainment with deeper cultural narratives [62][63].

Core Insights - The report indicates that the micro-short drama industry in China is transitioning from a chaotic growth phase to a more refined and high-quality development phase, driven by audience demand, regulatory requirements, and the need to enhance industry value [1][2][9]. Industry Development - The micro-short drama industry has seen significant growth, with 700 million users supporting a market size of 50 billion yuan. The user demographic is diversifying, with nearly 30% of users aged 50 and above, indicating broader acceptance beyond the younger generation [2][5]. - By the end of 2024, over 80,000 companies will be involved in the industry, including web literature companies, MCN agencies, advertising firms, and traditional film and television production companies, leading to a cross-industry integration [5][9]. Content Quality and Audience Engagement - The shift towards high-quality content is driven by the audience's evolving aesthetic expectations. Audiences are moving away from sensationalist content towards narratives that are logically coherent and culturally rich, as exemplified by works like "My Return Has Wind" [5][10]. - Major platforms like Douyin, Kuaishou, iQIYI, and Tencent are investing heavily in high-quality projects, with Tencent alone spending over 100 million yuan on "Lion City Mountain Sea" to explore the concept of "short drama blockbuster" [6][7]. Regulatory Environment - The regulatory framework is becoming more structured, with the National Radio and Television Administration implementing a "classification and tiered review" system to prevent low-quality content from being aired. Local governments are also providing support through subsidies and industrial park development [9][10]. Challenges and Recommendations - Despite the positive trends, the industry faces challenges such as content template overuse, high infringement rates, and algorithmic biases favoring click-driven content over quality [11][12]. - The report suggests establishing a long-term mechanism focused on script quality, including better profit-sharing for writers and the creation of a script database to support original content [12]. Future Outlook - The ongoing push for quality content is expected to transform micro-short dramas into significant cultural and social vehicles, moving away from mere entertainment to encompass broader cultural functions [12].

Core Viewpoint - The micro-short drama market in China has experienced explosive growth, with significant investments and content quality upgrades being prioritized by platforms like Hongguo Short Drama [3][4]. Group 1: Market Growth and Trends - The micro-short drama market in China is projected to reach a scale of 50.5 billion yuan in 2024, surpassing box office revenues for films [3]. - By June 2025, the user base for micro-short dramas is expected to reach 696 million, accounting for nearly 70% of the total internet users in China [3]. Group 2: Content Quality and Upgrades - Hongguo Short Drama has removed over 3,000 low-quality short dramas in the past two years and is set to implement a fourth round of content standard upgrades [1]. - The platform has initiated the "Guo Ran Plan," investing in over 80 high-quality short dramas, with more than 30 already aired [4]. Group 3: Factors Driving Development - Key factors for the rapid and quality development of micro-short dramas include government support, a shift in creative ecosystems, and changing user demands for diverse content [3]. - The industry is transitioning from a focus on quantity to a commitment to quality, with creators increasingly integrating personal expression and innovative storytelling [4].