《寻觅三星堆》互动体验项目
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“文旅+”跨界玩出新花样:追演唱会游全城 打卡剧综取景地
Bei Jing Qing Nian Bao· 2025-11-05 07:14
Core Insights - The integration of "cultural tourism" with technology, performances, and IPs is reshaping the traditional tourism landscape, providing visitors with engaging and immersive experiences [1][3][5] Group 1: "Cultural Tourism + Technology" - Technology is driving the transformation of cultural tourism services from standardization to intelligence, enhancing visitor experiences through interactive projects like the MR glasses at the Sanxingdui Museum [1] - AI and robotics are being utilized in various tourist attractions, improving service precision and increasing visitor engagement, as seen in the Henan Baquan Tourism Area and other locations [2] Group 2: "Cultural Tourism + Performances" - The performance economy significantly boosts local tourism, with every 1 yuan spent on concert tickets generating an additional 4.8 yuan in surrounding consumption [3] - Major concerts have led to substantial increases in local tourism revenue, with events like Jay Chou's concert in Jinan attracting 300,000 attendees and generating significant economic activity [3] Group 3: "Cultural Tourism + IPs" - The popularity of TV shows and films is driving tourism to filming locations, with places like Kunshan and Chongqing seeing increased visitor numbers due to their association with hit series [5][6] - The revival of iconic scenes from popular dramas has led to a doubling of visitor numbers in certain areas, showcasing the impact of media on travel trends [5][6] Group 4: "Cultural Tourism + Events" - The integration of sports events with tourism is creating long-term economic benefits, as seen in Jiangsu, where local consumption surged during the "Su Super" events [7]