Core Insights - Kayou made its debut at the New York Comic Con with the theme "For Super Fans," showcasing its international operational capabilities and deepening emotional connections with local fans, marking a significant step in its global strategy [1][2] Group 1: Event Highlights - The event attracted numerous IP fans, featuring international guests such as Maile Flanagan from "Naruto" and Tara Strong from "My Little Pony," who engaged in signing interactions with fans [1] - Simone Legno, the founder of tokidoki, celebrated the brand's 20th anniversary with fans by distributing custom-themed cakes and collectible cookies [1] - Andy Price, the chief comic artist of "My Little Pony," completed a large-scale hand-drawn Twilight Sparkle card within eight hours, impressing the audience with his skill [1] Group 2: Interactive Activities - Kayou enhanced audience engagement through various interactive activities, including face painting themed around "My Little Pony" and a Cosplayer gathering from "Naruto," which attracted many for photos and social media sharing [2] - The "Giant Card Staircase" challenge area became a popular spot for families and younger audiences, contributing to a multi-dimensional IP experience [2] Group 3: Product Launches - During the event, Kayou showcased several upcoming products for the North American market, including collectible card series from "My Little Pony," "Naruto," and tokidoki, set to launch in major retail channels like Target, GameStop, and Barnes & Noble later this month [2] - The company confirmed the full release of the "My Little Pony" trading card game in early 2026, aiming to enrich the North American trading card market and provide new strategic game options for female users and a broader player base [2] Group 4: Brand Strategy - The participation in the Comic Con serves as a concentrated display of Kayou's brand image overseas and reflects its "fan-centric" philosophy on a global scale [2] - Through high-quality products, immersive interactions, and ongoing community engagement, Kayou is gradually establishing its brand positioning in the North American market, laying the groundwork for future product launches and market expansion [2]