10月28日，2025中国广播电视精品创作大会在北京拉开帷幕。在以"视听赋美中国，精品奉献人民"为主 题的主论坛上，集团（台）党委书记、董事长、台长、总编辑龚政文应邀作《在变革创新中推动精品创 制和传播》主题演讲，从内容、平台、技术的变革创新，分享了湖南广电在精品生产和传播领域的实践 经验。 现将演讲全文转发如下： 随着互联网业态的深刻变化、数智化技术的快速发展、新大众文艺的蓬勃兴起，主流媒体面临前所未有 的挑战和机遇：资讯渠道多元化；微短剧兴起，中剧出现，长剧和长视频承压；互联网创作者和新的内 容样态风起云涌；AIGC即将迎来真正的爆发……作为主流媒体，如何敏捷响应新的内容生态和技术趋 势，通过系统性变革和不断创新，使自己始终站在内容制高点，成为精品创作风向标，是我们不得不回 答的时代课题。今年是主流媒体系统性变革年。湖南广电也制订了系统性变革方案，提出了目标愿景： 高举习近平文化思想旗帜，勇担新时代文化使命，打造既有主流媒体底色、又有商业平台活力，既在新 闻宣传中有强大声量、又在文化创造上有夺目光芒，既"百万文案"源源不断、又技术创新步步生花，既 在国内媒体中保持头部地位、又在国际传播中有更大作为的数智化 ...

Core Viewpoint - The documentary "Zuo Zongtang Recovers Xinjiang" highlights the historical significance and military prowess of Zuo Zongtang, emphasizing his dedication to national unity and his struggles against separatist forces [1][2]. Group 1: Historical Context - Zuo Zongtang, a prominent figure among the "Four Great Ministers of the Qing Dynasty," is portrayed as a national hero whose legacy has been distorted by entertainment and rumors [1][2]. - The documentary showcases Zuo's determination, famously stating, "It would be a fortunate thing for a sixty-year-old man to die on the battlefield" [1]. Group 2: Personal Background and Education - Contrary to popular belief, Zuo Zongtang was not a natural genius; he faced multiple failures in the imperial examination system, which he eventually abandoned [2][3]. - His early education was marked by hardship, and he began studying formal literature at the age of nine, focusing on rote memorization [3][4]. Group 3: Career and Achievements - Zuo Zongtang's career was characterized by his commitment to agricultural studies and military service, leading to significant contributions in various administrative roles [6][7]. - He was appointed as a military leader during critical periods, including the Taiping Rebellion, where he demonstrated strategic acumen [10][11]. Group 4: Personal Values and Ethics - Zuo Zongtang maintained a reputation for integrity, with no allegations of embezzlement or corruption throughout his career, despite the financial challenges faced by his military campaigns [12][13]. - His lifestyle reflected a commitment to frugality and public service, often prioritizing the welfare of his soldiers over personal gain [13][14]. Group 5: Legacy and Historical Interpretation - The narrative surrounding Zuo Zongtang has been influenced by cultural myths and misconceptions, necessitating a reevaluation of his true character and contributions [2][16]. - Scholars argue that Zuo's traditional values sometimes hindered his ability to adapt to modern developments, reflecting a broader tension within late Qing governance [15][16].