Group 1 - The core viewpoint of the article highlights the tightening competitive landscape in the advertising platform industry, with several emerging platforms rapidly catching up to industry leaders [1][2] - In the gaming sector, Apple Ads continues to lead the global iOS gaming market, while AppLovin is gaining ground, particularly in North America and Western Europe, with Mintegral ranking third in terms of scale [1][2] - Google Ads maintains its dominance in Android gaming advertising, with strong growth from platforms like Mintegral and adjoe [1][2] Group 2 - In the non-gaming sector, Apple Ads remains the top player in iOS non-gaming advertising, followed by Meta Ads, TikTok for Business, Google Ads, and Snapchat [2] - Google Ads leads the Android non-gaming advertising strength rankings, with Meta Ads and TikTok for Business following closely [2] - The report indicates a shift in advertising spending, with a concentration of budgets towards leading platforms; 60% of the top five media channels experienced annual spending growth, while only 30% of channels ranked 11th to 20th saw growth [2] Group 3 - The introduction of a new creative index in the report allows for the measurement of advertising platform effectiveness from a creative perspective, marking a significant innovation [3] - The report suggests that the era of distributed competition has arrived, with a more balanced budget allocation among advertisers, leading to a decline in budget share for Google and Meta [3] - Mintegral has made significant strides, moving up three places in the iOS advertising strength rankings and entering the top five, while also debuting on e-commerce rankings [3] Group 4 - The acceleration of AI integration is transforming the advertising industry, with AI becoming a new productive force rather than just a tool, leading to potential automation of the entire marketing process [4] - The non-gaming user segment is identified as the main growth battlefield, with non-gaming growth outpacing that of gaming, particularly in areas like short videos, entertainment, fintech, and AI tools [4] - Future competitive advantages will depend on how well companies can integrate AI into their organizational structures and processes [4]