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张居正诞辰500年,网易这款糊游正在做一些赚钱之外的事?
Guan Cha Zhe Wang· 2025-05-27 08:54
Core Viewpoint - The 500th anniversary of Zhang Juzheng's birth is being commemorated through a song titled "For Yue," which has gained popularity among players of the game "Wang Chuan Feng Hua Lu," highlighting a unique intersection of history and modern culture [1][4][7]. Group 1: Cultural Impact - The song "For Yue," performed by the virtual singer Yan He, uses various historical imagery to narrate Zhang Juzheng's reforms during the Ming Dynasty, aiming to engage younger audiences with historical figures [4][7]. - The song has received significant engagement, with comments and interactions exceeding thousands shortly after its release, indicating a successful cultural outreach [4][5]. Group 2: Game Performance and Strategy - "Wang Chuan Feng Hua Lu," despite being labeled a "failed" game in terms of revenue, has carved out a niche in cultural collaboration, leveraging its historical themes to attract attention [4][8]. - The game has struggled with low player retention and revenue, reportedly generating only millions monthly, which places it outside the top 50 games in its category [7][8]. Group 3: Marketing and User Engagement - The game has initiated collaborations with various cultural and tourism departments, creating opportunities for players to engage with historical content through in-game events and real-world interactions [20][21]. - The concept of "Guzi Economy" is being explored, where the game aims to connect young consumers with cultural heritage, potentially enhancing interest in local tourism [21][23]. Group 4: Historical Context and Narrative - The game features historical figures and narratives, allowing players to interact with characters like Zhang Juzheng in a fictional setting, which appeals to history enthusiasts [8][10]. - The narrative structure of the game has been designed to satisfy the fantasies of history fans, providing a unique blend of education and entertainment [10][12]. Group 5: Future Prospects - The ongoing efforts to improve the game's cultural relevance and user engagement may lead to a revival of interest, despite its current financial struggles [18][23]. - The integration of educational elements and partnerships with museums suggests a strategic pivot towards enhancing the game's cultural significance rather than solely focusing on profitability [20][23].