《怦然星动》《文物会说话》《定陶战役》《国色芳华》
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影视+文旅双向赋能 菏泽网络视听产业闯出特色路
Qi Lu Wan Bao· 2026-01-29 06:14
Core Viewpoint - The city of Heze is actively promoting the high-quality development of the online audio-visual industry by integrating it with cultural tourism, showcasing innovative practices and achievements during the "14th Five-Year Plan" period [1] Group 1: Integration of Film and Tourism - The Heze Cultural and Tourism Bureau is exploring deep integration mechanisms between online audio-visual content and tourism resources, exemplified by the collaboration with Huace Film & TV on the drama "Guose Fanghua," which has significantly boosted local tourism and cultural consumption [2] - During the airing of "Guose Fanghua," discussions around Heze's peony flower reached over 120 million views, enhancing the development of the entire cultural and tourism industry chain [2] Group 2: Focus on Quality Content Creation - The city emphasizes content creation that highlights Heze's unique elements and positive narratives, launching initiatives like the "Micro Short Drama+" project, resulting in over 10 micro short dramas filmed in Heze [3] - Notable works include the documentary "Dingtao Battle," which aired on CCTV, marking a significant achievement for local productions [3] Group 3: Industry Development Platform - Heze is building a robust development platform for the online audio-visual industry by hosting major events and enhancing collaboration mechanisms, such as the upcoming 2024 Shandong Online Audio-Visual Conference [4] - This conference aims to promote Heze's unique cultural tourism resources and attract film institutions to the city, further solidifying the advantages of the "Film + Tourism" integration [4]