新浪科技讯 9月26日午间消息，9月25日，《所有女生的OFFER2025》（以下简称《OFFER5》）开播， 拉开双11大促预热序幕。据介绍，本季最大不同在于首次引入"擂台战"模式：品牌将按美妆、生活、消 费电子、母婴宠物等品类划分，并进行多轮角逐。以往由主播主导的谈判环节，此次将由现场观众实时 投票，直接决定哪些品牌能拿下今年双十一李佳琦直播间的"黄金席位"。 责任编辑：江钰涵 "节目走到第五年，我们一直在思考核心到底是什么。"《OFFER5》总制片人表示，"'擂台战'这种更透 明、更激烈的方式，能最直观地检验品牌的诚意，把'为用户争取价值'的立意落到实处。" ...

Core Insights - The new "Arena Battle" format in the show "OFFER5" empowers consumers to directly influence which brands secure prime positions in the live streaming sales event for Double Eleven, marking a shift from price competition to value competition in the live e-commerce landscape [1][4] Group 1 - The "Arena Battle" mode divides brands into categories such as beauty, lifestyle, consumer electronics, and pet care, allowing for multiple rounds of competition where audience votes determine the outcomes, increasing uncertainty and drama in the program [4] - The evolution of the "OFFER" series reflects the changing dynamics of China's live e-commerce promotional strategies, transitioning from closed discussions between hosts and brands to incorporating user satisfaction voting, and now linking voting power directly to results [4] - The launch of "OFFER5" signifies a new competitive landscape for Double Eleven, focusing on the comprehensive "value sincerity" of brands rather than just numerical sales figures, indicating a shift towards a healthier ecosystem that emphasizes mutual benefits for user and brand value [4]