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南通开发区全链式打造微短剧创新工场江海千剧,“一站”成片
Xin Hua Ri Bao· 2025-08-15 23:12
Core Insights - The South Tong Digital Culture (Video) Industrial Park plans to produce 1,000 high-quality micro short dramas, leveraging the growing demand in this new sector [1][2] - The micro short drama format, characterized by vertical shooting and episodes not exceeding 3 minutes, is seen as a quick and effective way to engage audiences [2] - The South Tong Development Zone aims to establish itself as a significant player in the cultural industry, with a focus on micro short dramas as a breakthrough point for urban transformation [2][3] Group 1: Development Strategy - The South Tong Development Zone has established four core platforms to support the micro short drama industry, including collaboration, review services, investment, and digital photography [1][4] - The goal is to create a complete ecosystem for the micro short drama industry, enhancing the business environment and service quality [4][6] - By 2029, the zone aims to attract over 30 leading or backbone enterprises and generate annual main business revenue exceeding 20 billion yuan [3] Group 2: Industry Growth and Impact - The South Tong Digital Culture (Video) Industrial Park has attracted major companies like Mango TV and Phoenix TV, with nearly 40 related projects already initiated [2] - The park has over 100 indoor and outdoor scenes and a professional production team, meeting diverse filming needs [7] - Micro short dramas produced in the park have achieved significant viewership, with some reaching over 600 million views [7][8] Group 3: Innovation and Collaboration - The review process for micro short dramas has been streamlined using AI and expert evaluations, reducing the approval time from over two weeks to one week [5] - The park's initiatives are seen as a positive exploration for the innovation and development of the digital cultural industry in Jiangsu Province [8] - The storytelling in micro short dramas is evolving, integrating rural revitalization narratives and innovative brand expressions [8]