2025年暑期，文旅消费持续升温。人工智能、元宇宙等新技术的赋能，让文化新业态、产业新模式不断 涌现，也让公众有了更加多元的新鲜体验。 这个暑期，在浙江杭州，南宋德寿宫遗址博物馆吸引众多游客。作为国内首个系统展示南宋历史文化的 场馆，这里将遗址原址与数字技术有机融合，搭建起"古今对话"的舞台。在中厅保护棚，3块巨型幕布 将遗址的3面围住，以裸眼3D技术复原宫廷生活影像，让观众身临其境，俯瞰临安繁华，感受南宋皇家 礼仪。 除裸眼3D外，德寿宫遗址博物馆还巧用AR、动态长卷、数字投影等技术，让文物"活起来"。在多地， 元宇宙图书馆、沉浸式剧场、XR无人机体验等文旅融合新模式不断涌现。 数字文化产业升级 呼唤人才培养破题 随着科技的不断发展，文化产业正迎来前所未有的技术创新浪潮，兼具科技素养和创意能力的复合型人 才成为产业升级的核心支撑。面对新业态的井喷需求，高校正通过学科重构、产教融合等方式探索人才 培养新路径。 为回应数字文化产业升级需求，2025年，教育部新增设的29个普通本科专业中，有近四分之一瞄准了数 字文化产业新赛道。如数字戏剧、数字演艺设计、智能影像艺术、虚拟空间艺术等。其中，上海戏剧学 院新设的数字 ...

Core Insights - The article highlights the rising trend of cultural tourism consumption during the summer, driven by the integration of new technologies such as artificial intelligence and the metaverse, leading to diverse experiences for the public [1][3] Group 1: Technological Integration in Cultural Tourism - The De Shou Palace Ruins Museum in Hangzhou showcases the integration of digital technology with historical culture, using naked-eye 3D technology to recreate palace life, attracting numerous visitors [1][3] - Various new cultural tourism models are emerging, including metaverse libraries and immersive theaters, which enhance audience engagement and create new entertainment formats [3][6] - The use of advanced technologies like AR, digital projections, and virtual reality in exhibitions is making cultural artifacts more interactive and engaging for visitors [3][6] Group 2: Talent Demand in the Digital Cultural Industry - The digital cultural industry is experiencing a significant transformation in job demand, with new roles such as LED equipment engineers and virtual shooting system engineers becoming essential [8][10] - By 2030, the demand for virtual reality talent in China is projected to exceed 6.8 million positions, reflecting the industry's rapid growth [12] - The animation market is also booming, with new roles like generative AI animation producers emerging, indicating a strong demand for skilled professionals in this sector [14][16] Group 3: Educational Initiatives for Talent Development - In response to the evolving needs of the digital cultural industry, educational institutions are restructuring programs to include new majors focused on digital culture, such as digital drama and intelligent imaging arts [18][20] - Collaboration between universities and enterprises is being emphasized to ensure that talent training aligns with industry requirements, with practical training integrated into the curriculum [22][24] - The establishment of specialized master's programs in digital culture management and related fields is aimed at bridging the gap between education and industry needs [20][24]

Core Insights - The 2025 World Artificial Intelligence Conference in Shanghai highlighted the integration of technology and culture, showcasing the potential of AI in various cultural sectors such as art, tourism, and gaming [1] - China's digital cultural industry is experiencing significant growth, with projected revenues exceeding 6.67 trillion yuan in 2024, accounting for nearly 5% of GDP and a growth rate of 12.4% [1] - The transformation of China's digital cultural industry is shifting from participation to leadership in the global value chain, contributing to the reconstruction of international cultural discourse [1] Industry Overview - The digital cultural industry in China is becoming a crucial engine for cultural prosperity and economic growth, driven by the deep integration of technology and content innovation [1] - The emergence of platforms like TikTok and games like "Black Myth: Wukong" illustrates China's active role in the global cultural landscape [1] Challenges and Opportunities - Challenges include content innovation homogenization and superficial application of digital technologies, with a concentration of resources in economically developed regions [2] - There is a need for collaborative efforts to transition the digital cultural industry from quantitative accumulation to qualitative leaps, supported by policy frameworks and technological advancements [2] Policy Recommendations - Recommendations include enhancing the national cultural big data system, establishing standards for technology interfaces, content quality, and copyright protection, and supporting disruptive technologies like AIGC and XR in cultural applications [2] - Optimizing regional collaboration mechanisms and establishing digital cultural computing centers in underdeveloped areas are also suggested [2] Corporate Practices - Companies are encouraged to strengthen technological innovation and focus on high-quality IP that embodies Chinese aesthetics, such as the game "Honor of Kings" [3] - There is a call for increased investment in proprietary algorithms and smart creation tools to reduce reliance on foreign technologies [3] Consumer Engagement - Enhancing digital cultural consumption experiences and promoting accessible products for all demographics are essential for activating consumer potential [3] - Encouraging a healthy consumption ecosystem and fostering active participation in cultural production among consumers are also highlighted [3]

Core Viewpoint - The company, Silk Road Vision, reported a decline in revenue but improved its net profit loss, showcasing resilience amid challenging market conditions [2][6]. Financial Performance - In the first half of 2025, the company achieved operating revenue of 277 million yuan, a decrease of 6.28% year-on-year [2]. - The net profit attributable to shareholders was -80.26 million yuan, which represents a reduction in loss by 28.40 million yuan compared to the same period last year [2]. Industry Context - The digital cultural industry is experiencing strong growth driven by favorable national policies and technological advancements [3]. - The government has emphasized the creation of new consumption scenarios, supporting immersive experience projects in various cultural spaces [3]. Business Development - Silk Road Vision is focusing on the long-term opportunities in the digital cultural industry, particularly in the integration of culture and technology [2][3]. - The company has successfully secured several benchmark projects, including a significant exhibition project at the Shenzhen Natural History Museum [4]. Innovation and Technology - The company is actively exploring the integration of AI and digital twin technologies into its core business, enhancing its service offerings [4][5]. - A notable project, "Seeking the Qin Tomb," exemplifies the company's ability to leverage technology for cultural storytelling, featuring high-quality visuals and immersive experiences [5]. Operational Efficiency - The company has improved its cash flow significantly by optimizing internal management and enhancing project lifecycle management [6][7]. - Silk Road Vision has implemented a robust accounts receivable management strategy to alleviate financial pressure and support ongoing operations [6]. Governance and Management - The company is continuously refining its internal governance structure to enhance decision-making efficiency and operational effectiveness [7]. - Silk Road Vision remains committed to maintaining its brand reputation and aims to drive innovation through digital technologies in the future [7].

Core Insights - The South Tong Digital Culture (Video) Industrial Park plans to produce 1,000 high-quality micro short dramas, leveraging the growing demand in this new sector [1][2] - The micro short drama format, characterized by vertical shooting and episodes not exceeding 3 minutes, is seen as a quick and effective way to engage audiences [2] - The South Tong Development Zone aims to establish itself as a significant player in the cultural industry, with a focus on micro short dramas as a breakthrough point for urban transformation [2][3] Group 1: Development Strategy - The South Tong Development Zone has established four core platforms to support the micro short drama industry, including collaboration, review services, investment, and digital photography [1][4] - The goal is to create a complete ecosystem for the micro short drama industry, enhancing the business environment and service quality [4][6] - By 2029, the zone aims to attract over 30 leading or backbone enterprises and generate annual main business revenue exceeding 20 billion yuan [3] Group 2: Industry Growth and Impact - The South Tong Digital Culture (Video) Industrial Park has attracted major companies like Mango TV and Phoenix TV, with nearly 40 related projects already initiated [2] - The park has over 100 indoor and outdoor scenes and a professional production team, meeting diverse filming needs [7] - Micro short dramas produced in the park have achieved significant viewership, with some reaching over 600 million views [7][8] Group 3: Innovation and Collaboration - The review process for micro short dramas has been streamlined using AI and expert evaluations, reducing the approval time from over two weeks to one week [5] - The park's initiatives are seen as a positive exploration for the innovation and development of the digital cultural industry in Jiangsu Province [8] - The storytelling in micro short dramas is evolving, integrating rural revitalization narratives and innovative brand expressions [8]

Core Viewpoint - The article highlights the transformation of the Xiaolanshan Digital Cultural Industry Ecological Village in Guizhou, which aims to integrate ecological preservation with digital industry development, contributing to rural revitalization and economic growth [8][15]. Group 1: Project Overview - Xiaolanshan is the first digital cultural industry ecological village in China, initiated by the Guizhou government in collaboration with Duocai New Media, starting in 2024 [8]. - The project focuses on revitalizing traditional villages without altering their appearance or relocating residents, utilizing abandoned facilities and idle houses for digital creative workshops and shared office spaces [15]. Group 2: Economic Impact - Over 20 digital enterprises have settled in Xiaolanshan, leading to the establishment of local businesses such as small shops and restaurants, which have increased the village's collective income and residents' earnings [15]. - The project is expected to create over 1,000 jobs upon completion of its first phase and aims to achieve an annual output value exceeding 10 billion yuan by 2025, contributing over 5 million yuan to the village's collective income [15].

Core Viewpoint - Jiangsu Province has launched a three-year action plan (2025-2027) for the high-quality development of its digital cultural industry, aiming to establish a robust framework and achieve significant growth in the sector by 2027 [1][3]. Group 1: Development Framework - The action plan proposes a "4916" development system, focusing on four major industry directions: audio-visual, information media, publishing, and cultural entertainment, and aims to create nine digital cultural industry chains [2][3]. - By 2024, the total revenue of the digital audio-visual industry is projected to reach 315.8 billion yuan, with 1,139 enterprises; the digital information media industry is expected to generate 203.3 billion yuan with 815 enterprises; the digital publishing industry is forecasted to achieve 32.2 billion yuan with 204 enterprises; and the digital entertainment industry is anticipated to reach 41.6 billion yuan with 112 enterprises [2]. Group 2: Quantitative Goals - By 2027, the plan aims for over 3,000 digital cultural enterprises, with total revenue reaching 800 billion yuan, accounting for over 40% of the total revenue of large-scale cultural enterprises [1][3]. - The action plan sets a target of 120 digital cultural enterprises with revenues exceeding 1 billion yuan and 10 enterprises surpassing 10 billion yuan [3]. Group 3: Enterprise and Infrastructure Development - The plan emphasizes the importance of strong enterprises for industry growth, with 2,270 large-scale digital cultural enterprises projected to generate 592.9 billion yuan in revenue by 2024 [4]. - It outlines initiatives for nurturing key enterprises and enhancing digital transformation, including the establishment of a key cultural enterprise cultivation database and the implementation of the "Smart Xinhua" initiative [4][5]. Group 4: Technological Innovation - The action plan highlights the need for technological innovation as a core driver for the digital cultural industry, focusing on key areas such as generative artificial intelligence, big data, and the metaverse [6]. - Jiangsu's innovation indicators rank high nationally, with a research and development investment intensity of approximately 3.33% [6]. Group 5: Data Utilization - The plan stresses the efficient development and utilization of cultural data, including the establishment of a digital museum and the promotion of public data resource systems [7]. - It aims to create a clear legal framework for data rights to facilitate data circulation and trading [7]. Group 6: Service and Support Mechanisms - The action plan includes measures to enhance financial services tailored to digital cultural enterprises, improve government service efficiency, and strengthen intellectual property protection [10]. - It also emphasizes the importance of talent development in fields such as big data and artificial intelligence, encouraging collaboration between enterprises and educational institutions [10]. Group 7: Implementation and Monitoring - To ensure effective implementation, the plan calls for a coordinated approach among various departments and the establishment of a statistical monitoring system for the digital cultural industry [11]. - Local governments are encouraged to focus on their regional advantages and develop specific action plans to support the digital cultural industry [11].

Core Viewpoint - Multiple regions in China, including Chongqing, Jiangsu, and Inner Mongolia, are implementing policies to support the digital cultural industry, aiming to accelerate the scale and integration of digital cultural resources, thereby unlocking new cultural consumption scenarios and providing strong momentum for the industry's development [1][2]. Group 1: Policy Initiatives - Chongqing's recent policy offers a 15% subsidy for film projects that utilize local companies for digital content services, with a maximum subsidy of 5 million yuan for projects generating costs of 2 million yuan or more [1]. - Local governments are focusing on fostering enterprise growth in the digital cultural sector, promoting collaboration among cultural enterprises, and providing substantial subsidies for high-tech research and production in the film industry [1][2]. Group 2: Industry Characteristics and Growth - The digital cultural industry is crucial for enhancing cultural innovation and reshaping the global cultural supply and value chains, encompassing various segments such as online audio-visual, digital animation, and gaming [2]. - The industry is projected to generate approximately 48,684 billion yuan in revenue in 2023, with an expected annual compound growth rate of about 11% from 2024 to 2029, reaching 97,464 billion yuan by 2029 [3]. Group 3: Challenges and Recommendations - Current challenges in the digital cultural industry include fragmented technology application, weak industry clustering effects, and inadequate intellectual property protection mechanisms [3]. - Experts suggest establishing a collaborative mechanism involving policy guidance, platform empowerment, leading enterprises, and association services to address these shortcomings and encourage cultural enterprises to adopt cloud services and big data technologies [3].

Core Insights - The industrial parks in Nantong are increasingly venturing into the digital cultural industry, with the Gangzha Economic Development Zone being a pioneer in this trend [2][3] - The Nantong Digital Cultural Industry Park has seen significant growth, with a reported overall taxable sales of 300 million yuan last year, marking an increase of nearly 50% [3][4] - The digital cultural industry is projected to generate a revenue of 12.33 billion yuan in Nantong by 2024, reflecting a year-on-year growth of 123.4% [4][5] Group 1: Development of Digital Cultural Industry - The Nantong Digital Cultural Industry Park, established two years ago, focuses on animation and gaming companies, with the largest company employing just over 50 people [2][3] - The park has successfully produced notable works, such as the animated series "Traditional Chinese Medicine World Tour," which achieved the highest ratings in its time slot on CCTV [2][3] - The park's first phase covers 3,000 square meters and currently hosts 25 companies, with plans for a second phase that will be five times larger due to increasing demand [3] Group 2: Expansion and Future Plans - New digital cultural parks are being established across Nantong, including the Chongchuan Development Zone, which opened on June 16 and welcomed 14 digital cultural enterprises on its first day [3][4] - The Nantong Digital Cultural (Video) Industry Park is focusing on micro-short dramas and has signed contracts with over ten digital cultural projects, aiming to develop a provincial-level professional park within three years [4] - The integration of digital culture into industrial parks is expected to enhance the cultural soft power of traditional industries while creating new growth sectors [4][5] Group 3: Economic Impact - The digital economy's core industries accounted for 9.6% of Nantong's GDP, with over 10,600 new digital skills talents added last year [5] - The digital cultural industry is recognized as a strong engine for economic growth, with significant annual revenue increases for newly established digital cultural enterprises [5]

Core Viewpoint - The establishment of the Intelligent Image Art major at Communication University of China aims to integrate artificial intelligence technology with image arts, focusing on immersive media and multi-modal interaction to cultivate innovative talents with artistic creativity and technical application skills [1][6]. Group 1: Educational Initiatives - The Intelligent Image Art major combines knowledge from drama, film studies, design, and computer science, targeting cutting-edge fields such as intelligent imaging and immersive media [1][6]. - The new major allows students to engage in virtual environments, enhancing their skills in creating immersive experiences through technologies like motion capture and AR [3][10]. - In 2023, the Ministry of Education introduced 29 new undergraduate programs, with 8 being art-related, 6 of which are linked to the digital cultural industry, highlighting the growing demand for digital skills in traditional entertainment sectors [6][8]. Group 2: Industry Trends - The digital theater program includes courses on digital media art and generative AI, preparing students to create immersive experiences where audiences can interact with performances [8][10]. - The integration of art and digital technology is creating new opportunities in the cultural industry, as evidenced by projects like the AI-driven short drama "The Mystery of Majiayao," which showcases the potential of AI in reviving historical narratives [15][19]. - Professionals in the industry, such as visual directors, emphasize the importance of blending traditional artistic skills with modern digital techniques to enhance creative processes and project execution [25][33].