中国青年报客户端讯（中青报·中青网记者 杨屾）近期，北京首钢篮球俱乐部原创视频品牌《换个高度 看北京》推出第三季，这次球员们扎进北京城著名的工业遗存空间之中，感受这座城市在产业升级和转 型发展中日新月异的变化。 作为一档别具一格的篮球主题城市宣传片，《换个高度看北京》是北京首钢篮球俱乐部利用每年休赛 期，带领知名运动员化身历史名城体验官、北京老字号代言人等不同角色，深入京城大街小巷，带领球 迷和市民感受城市面貌。 今年，在北京市"两园一河"城市发展规划纵深推进、城市更新战略全面实施的背景下，《换个高度看北 京》第三季将镜头对准首钢园、798艺术区、朗园station与懋隆四大工业遗存典范。作为"两园一河"规 划的核心点，首钢园的转型堪称工业遗产活化的标杆。本季视频开篇由赵睿和陈盈俊两大篮球场上的顶 级"大脑"，带大家见证首钢园在工业美学与体育活力碰撞出的火花，在高炉里完成"空间站"对接、在滑 雪大跳台半空喝咖啡、在古老推焦机旁看人形机器人大战……这里既保留了三高炉炉芯、厂房钢结构等 工业遗存"筋骨"，又植入了服贸会永久会址、科幻乐园、篮球公园等现代业态"血肉"，更成功搭建起了 球员与公众与城市发展的情感桥梁。 ...

Core Viewpoint - The third season of the Beijing Shougang Basketball Club's original video brand "Looking at Beijing from a New Height" showcases the transformation of industrial heritage sites in Beijing, highlighting the city's rapid development and the integration of sports and culture [1][5]. Group 1: Program Overview - The program features basketball players exploring famous industrial heritage sites in Beijing, such as Shougang Park and the 798 Art District, providing a unique perspective on the city's evolution [1][3]. - The first two seasons of the program garnered over 30 million views, with significant engagement on social media platforms, indicating a strong public interest [3][7]. Group 2: Industrial Heritage and Urban Development - The third season focuses on four exemplary industrial heritage sites, emphasizing their role as "living fossils" of urban development and the importance of their protection and revitalization in Beijing's high-quality growth strategy [5][7]. - Shougang Park serves as a benchmark for the revitalization of industrial heritage, blending industrial aesthetics with sports vitality, and showcasing modern developments alongside preserved historical structures [5][9]. Group 3: Audience Engagement and Future Plans - The initial episodes of the Shougang Park series achieved over 3 million views across various platforms, with the program's hashtag reaching nearly 97 million reads on Weibo [7]. - Future plans include hosting CBA and WCBA games at the Shougang Ice Hockey Arena and organizing various fan engagement activities, aiming to enhance the area's economic vitality and integrate industrial heritage into daily life [9].