Core Viewpoint - The Palace Museum calendar is a cultural phenomenon in the creative industry, especially highlighted during its centennial celebration in 2026, with significant demand and cultural significance [1][12][42]. Group 1: Cultural Significance and Popularity - The Palace Museum calendar has been a cultural symbol since its inception in 1933, quickly gaining popularity and becoming a national sensation [42][44]. - The calendar's design and concept, termed "National Treasure Daily Reading," have made it a sought-after item, with historical figures like Lu Xun and Liang Shiqiu endorsing it [45][48]. - The 2026 edition is expected to be particularly popular due to its association with the Year of the Horse, which carries auspicious meanings [14][60]. Group 2: Sales and Market Dynamics - The initial print run for the 2026 calendar is limited to 300,000 copies, with only 1,000 available for immediate sale, indicating high demand and potential for rapid sell-out [26][135]. - Previous editions have seen print runs in the millions, with the 2015 edition reaching 1.1 million copies, showcasing the calendar's growing popularity over the years [98]. - The calendar's resale value has increased, with the stamped version selling for 210-270 yuan, reflecting its collectible nature [11][10]. Group 3: Unique Features and Offerings - The 2026 calendar includes 60 hand-stamped seals, enhancing its collectible appeal and eliminating the need for customers to queue at the museum [30][101]. - Each calendar features exquisite images of cultural relics and detailed explanations, making it not just a timekeeping tool but also a cultural artifact [84][121]. - Special promotions include a free reproduction of the "Hundred Horses" painting, adding value to the purchase [141][145]. Group 4: Thematic Content - The calendar's content is thematically organized around horses, featuring artifacts and artworks related to this motif, which is significant for the Year of the Horse [64][66]. - Each month highlights different aspects of horse-related culture, including imperial horses and literary references, enriching the user's experience [68][72][81]. Group 5: Consumer Engagement - The calendar has fostered a community of collectors who often gift it to friends and family, enhancing its cultural transmission [56][54]. - The anticipation surrounding the calendar's release has become a yearly tradition for many, indicating its deep-rooted place in contemporary culture [48][49].