此外为本次特展专门设计的旋转流沙冰箱贴也深受欢迎，这款冰箱贴的中间为一个六等分的圆盘，格子内是素三彩象形执壶、 素三彩鹭形执壶、素三彩螺形执壶等文物。圆盘不仅可以转动，而且每个格子里还放置了适量的流沙，伴随着转动会出现流沙 下落的效果。"这件冰箱贴的下方，设计者将博物馆水街上的运河漕船、海浪波纹以及贝壳珍珠融为一体，呈现出运河漕船在大 海上劈波斩浪的效果，也预示着特展来到博物馆，是漕运文化与海丝文化的完美融合。"现场工作人员说。 （来源：北京城市副中心报） 本报讯（记者 张群琛 王戬）"向海而行—中国南海西北陆坡海域深海考古特展"开展以来，前来观展的游客络绎不绝，大家都想 一睹这批神秘的"深蓝宝藏"。如今不仅是文物，相关文创产品也来到了北京大运河博物馆，目前已上新20个品类共计215款文创 产品，其中还有为本次特展专门制作的文创，如果您来观展可别错过。 走出"向海而行"特展所在的主楼1、2展厅后便是运河书屋，此处是北京大运河博物馆的文创空间之一，结合特展开幕这里上架了 多款文创新品。步入其中，距离入口最近的展示板上已经贴满本次特展的文创产品。由青花八仙人物故事图罐、素三彩象形执 壶、素三彩鹭形执壶、珐华贴金镂 ...

近日，中国人民大学的"书记严选"文创羽绒服火爆全网，开售仅数日，多个尺码便宣告售罄。 中国政法大学23级国际法学院的陈皓妍还给父母各买了一件自己学校的羽绒服。她认为，学校文创羽绒 服充绒量充足，足以应对北京冬季的寒冷。更重要的是，相比于款式本身，衣服上那枚学校logo对长辈 而言也具有更为特殊的意义。 长期以来，高校文创更多扮演着"礼物"或"纪念品"的角色。而如今羽绒服的走红，或许标志着一种转变 ——在设计与功能不断完善的情况下，文创产品正逐渐从"纪念性消费"走向"日常使用"。 中国人民大学新闻学院25级研究生嘉嘉（化名）上个月购入了一件学校文创羽绒服。在对比了电商平台 上的同类产品后，他认为学校的款式更为简洁，且logo所代表的意义难以替代，所以选择了购买。入冬 以来，北京气温持续走低，这件羽绒服也成了他一周中穿着频率最高的单品之一。 情怀无疑是原因之一。打开中国人民大学党委书记张东刚的小红书账号"人大刚子"，评论区几乎都是来 敦促补货的。有一位网友这样说："我们夫妻都是人大校友，孩子现在也在人大系学校读书。今天看到 书记的推荐，人大人的心马上燃起来了，小程序买不到，就专门跑了趟学校，结果得知只能小程序预 ...

中新社河南安阳12月11日电 题："甲骨文面条"走红 游客吃面"沾福气" 中新社记者 韩章云 "大吉大利！"在位于河南安阳的殷墟博物馆子飨餐厅，香港游客陈伯豪从碗中夹起一根面条，将面条上 的甲骨文念给妻子听，随即两人相视而笑。 殷墟是中国历史上第一个有文献可考、为考古发掘所证实的商代晚期都城遗址。这里出土的甲骨文、青 铜器享誉海内外。自2024年开馆以来，殷墟博物馆以商文化为基础，结合馆藏文物特色，持续推出系列 文创产品。"甲骨文面条"正是近期最受欢迎的文创美食之一。 "大吉大利""上岸成功""日进斗金""吉祥安康"……记者在子飨餐厅看到，许多游客专程前来品尝印有吉 祥甲骨文字的面条。 餐厅内，大学生游客薛冰点了一碗有"上岸成功"字样的"甲骨文面条"，她夹起面条拍照分享至朋友圈一 气呵成，"这面条上的字吉利又喜庆"。 12月9日，河南安阳，殷墟博物馆子飨餐厅工作人员展示"甲骨文面条"。中新社记者 韩章云 摄 "这款面名为'牛肉甲骨面'，是用可食用墨鱼汁在面片上印上甲骨文，再由人工切成面条，搭配青菜下 锅煮熟、浇上牛肉臊子而成。"子飨餐厅工作人员梁敏介绍，这份售价38元人民币的面条套餐，是店里 最畅销的单品，高 ...

Core Viewpoint - The article highlights the transformation of local specialties in Gansu Province into trendy plush toys, appealing to young consumers and showcasing the potential of cultural and creative products in China [1][3]. Group 1: Cultural and Creative Products - Gansu Provincial Museum's creative team has developed a new series of plush toys inspired by local apples, named "Apple Buff," aiming to infuse energy and good fortune into consumers' lives [1]. - The creative team has successfully launched various plush toys based on cultural heritage, with a previous product, the "Copper Galloping Horse," selling out quickly [3]. - The market for cultural and creative products is thriving, with nearly 70% of consumers showing a high willingness to purchase, driven by creativity and uniqueness [3]. Group 2: Product Development and Innovation - The new series, "Gansu Specialty Series," aims to redefine local specialties, starting with plush toys based on Tianshui cherries and Dingxi potatoes, designed to be appealing and relatable [4]. - The team faced challenges in developing a plush toy representing Sichuan pepper, which required multiple optimizations over a year to achieve the desired effect [4]. - The "Gansu Specialty Series" has launched over 100 products, with the "Huangqi plush toy" achieving sales of over 10,000 units in e-commerce [4]. Group 3: Market Impact and Consumer Trends - The creative presentation of local specialties has not only attracted cultural enthusiasts but also boosted the sales of local products, such as the "Sanpaotai" tea, which has seen increased interest from younger consumers [6]. - The collaboration between local artisans and the creative team has led to innovative product offerings, enhancing the visibility of Gansu's rich cultural and culinary heritage [6]. - The museum's director noted that the shift in focus from historical artifacts to local culture reflects a growing confidence among young consumers who are more open to diverse cultural experiences [6].

Core Viewpoint - The Palace Museum calendar is a cultural phenomenon in the creative industry, especially highlighted during its centennial celebration in 2026, with significant demand and cultural significance [1][12][42]. Group 1: Cultural Significance and Popularity - The Palace Museum calendar has been a cultural symbol since its inception in 1933, quickly gaining popularity and becoming a national sensation [42][44]. - The calendar's design and concept, termed "National Treasure Daily Reading," have made it a sought-after item, with historical figures like Lu Xun and Liang Shiqiu endorsing it [45][48]. - The 2026 edition is expected to be particularly popular due to its association with the Year of the Horse, which carries auspicious meanings [14][60]. Group 2: Sales and Market Dynamics - The initial print run for the 2026 calendar is limited to 300,000 copies, with only 1,000 available for immediate sale, indicating high demand and potential for rapid sell-out [26][135]. - Previous editions have seen print runs in the millions, with the 2015 edition reaching 1.1 million copies, showcasing the calendar's growing popularity over the years [98]. - The calendar's resale value has increased, with the stamped version selling for 210-270 yuan, reflecting its collectible nature [11][10]. Group 3: Unique Features and Offerings - The 2026 calendar includes 60 hand-stamped seals, enhancing its collectible appeal and eliminating the need for customers to queue at the museum [30][101]. - Each calendar features exquisite images of cultural relics and detailed explanations, making it not just a timekeeping tool but also a cultural artifact [84][121]. - Special promotions include a free reproduction of the "Hundred Horses" painting, adding value to the purchase [141][145]. Group 4: Thematic Content - The calendar's content is thematically organized around horses, featuring artifacts and artworks related to this motif, which is significant for the Year of the Horse [64][66]. - Each month highlights different aspects of horse-related culture, including imperial horses and literary references, enriching the user's experience [68][72][81]. Group 5: Consumer Engagement - The calendar has fostered a community of collectors who often gift it to friends and family, enhancing its cultural transmission [56][54]. - The anticipation surrounding the calendar's release has become a yearly tradition for many, indicating its deep-rooted place in contemporary culture [48][49].

Group 1 - The event at the Nanjing Literary Book Fair attracted numerous visitors who are passionate about reading and the city of Nanjing [1] - The fair featured various activities including author talks and book sharing sessions, enhancing the cultural atmosphere [2] - A range of cultural products inspired by traditional Chinese literature were showcased, appealing to attendees [2] Group 2 - Visitors expressed a strong interest in books related to Nanjing's history and culture, indicating a local demand for such literature [1] - Families were a significant demographic at the event, with children particularly drawn to educational and historical books [1] - The event successfully combined literature with cultural elements, creating a unique experience for attendees [2]

Core Insights - The popularity of refrigerator magnets has surged, with some magnets now costing more than the refrigerators themselves, reflecting a growing trend in cultural and creative products [1][5] - Refrigerator magnets have become a new favorite among young people, serving as a medium for cultural expression and social interaction [5][9] Group 1: Cultural Significance - Many refrigerator magnets are designed with cultural elements and high aesthetic value, appealing to consumers' wallets, especially in museums where rich cultural products are offered [2][5] - The "Enamel Gourd" refrigerator magnet, inspired by a Qing Dynasty artifact, sold nearly 10,000 pieces within a month, showcasing the blend of traditional craftsmanship and modern creativity [4][5] - The "Fortune and Luck" gourd design carries positive connotations, making it a popular choice among consumers [4] Group 2: Market Trends - The 2024 cultural center development plan highlights the explosive growth of cultural and creative products, with popular items like the "Phoenix Crown" refrigerator magnet selling over one million units [5][6] - The trend indicates a strong interest among the younger generation in traditional Chinese culture, as they seek to connect with their heritage through these products [5][9] Group 3: Product Innovation - The success of refrigerator magnets is attributed to their unique cultural IPs, often derived from museum treasures, which prevents market homogenization [8] - Advances in technology and production techniques have led to more intricate designs and better materials, enhancing the appeal of these products [8] - Interactive features, such as augmented reality, allow consumers to engage with historical artifacts, making the experience more enjoyable and educational [8] Group 4: Consumer Behavior - Many consumers view refrigerator magnets as souvenirs that encapsulate joyful travel memories, and their moderate pricing aligns with the increased willingness to spend on emotional value [9] - The trend of visiting museums has become a common social activity among young people, positioning museums as hubs of creativity and cultural exchange [9]

Core Insights - The 2025 Tianfu Book Fair features two main guest groups: the permanent guest group, China Publishing Group, and the annual guest group, Shandong Publishing Group, showcasing significant publications and cultural activities [1] Group 1: Permanent Guest Group - China Publishing Group presents over 4,000 quality books from 23 major publishers, including notable titles and bestsellers, highlighting the depth of the "national publishing team" [2] - A newly established "Cultural and Creative Exhibition Area" attracts attention, featuring unique cultural products such as Lu Xun-themed merchandise and local Chengdu literary bags, indicating strong consumer interest [2] - The exhibition area also includes traditional and modern creative products from various localities, enhancing the cultural experience for attendees [2] Group 2: Annual Guest Group - Shandong Publishing Group showcases over 1,300 titles that reflect the rich cultural heritage of Shandong, covering literature, social sciences, arts, and children's books [2] - The display includes significant works such as "Ritual Classics" and "Qilu Library," which resonate with readers interested in the depth of Qilu culture [3] - Interactive areas and cultural displays within the Shandong section engage visitors, allowing them to appreciate the blend of Qilu culture and Tianfu culture [3]

Core Viewpoint - The article highlights the cultural significance and community engagement of traditional Chinese dough figurine art, particularly through the works of Huang Xiaoming, who integrates local culture and seasonal themes into his creations [2][4][6]. Group 1: Cultural Significance - Huang Xiaoming's dough figurine artworks, inspired by the 24 solar terms, are showcased at the Zhejiang Provincial Cultural Center, reflecting the rich cultural heritage of Qiantang Jianhua Village [2]. - The 24 solar terms series is a representation of local life and traditions, emphasizing the connection between art and the community's agricultural practices [2][5]. Group 2: Community Engagement - Huang conducts hands-on workshops for children in Jianhua Village, teaching them the art of making dough figurines, which fosters cultural appreciation among the younger generation [4]. - A team of 12 dough figurine enthusiasts has been formed to provide ongoing training in this traditional craft, promoting cultural continuity and community involvement [6]. Group 3: Future Plans and Development - Huang plans to develop a series of creative products based on the dough figurine art, aiming to tap into the cultural product market and enhance local tourism [6]. - The initiative includes creating themed dough figurines that reflect local landmarks and cultural elements, thereby enriching the village's cultural landscape and supporting rural development [6][7].

Core Insights - The refrigerator magnet production industry in Yiwu, Zhejiang is experiencing a surge in demand, leading factories to operate at full capacity to fulfill orders [1][3] - Many customers placed orders as early as May to secure their market positions, and demand has further increased during the summer, resulting in additional urgent orders [3] Industry Overview - The market for refrigerator magnets has become a popular cultural and creative product due to its practicality and cultural dissemination value [5] - There are over a hundred stores selling refrigerator magnets in a single area of Yiwu International Trade City, indicating a robust retail environment [5] - The design of refrigerator magnets has evolved, incorporating various materials such as metal and wood, and featuring innovative designs that appeal to younger consumers [5][7] Design and Innovation - Designers are focusing on creative themes, such as those inspired by archaeological finds from the Sanxingdui site, which have proven to be popular among consumers [5] - The shift from simple souvenirs to culturally rich creative products is seen as a way to enhance cultural value and attract a younger demographic [7]