Core Viewpoint - The conference on "New Popular Literature" held in Zibo emphasizes the need for innovation and adherence to originality in the face of technological advancements like mobile internet and AI, which are reshaping the literary landscape [1][2]. Group 1: New Popular Literature - The emergence of "New Popular Literature" is driven by technological revolutions, leading to new forms of artistic expression such as short videos and interactive novels [1]. - A report titled "New Popular Literature Research Report" was released, outlining the development trajectory, characteristics, and innovative practices of this new literary form [1]. - The current era is seen as the best time for New Popular Literature, which carries significant responsibilities to create impactful works that resonate with the public [1]. Group 2: Creator Perspectives - Creators like "takeout poet" Wang Jibing emphasize the importance of being grounded in real-life experiences to produce authentic literature [2]. - Author Wang Wan shared her journey of writing based on her life experiences, highlighting the role of reading and writing as her spiritual support [2]. Group 3: Government Support and Future Directions - The Shandong Provincial Committee outlined six key areas for promoting New Popular Literature, including updating concepts, enhancing support, and fostering talent development [2]. - The emphasis is placed on cultural content, innovation, and expanding the influence of literature through effective communication strategies [2].