《星期三》联名款吊卡
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泡泡玛特十五周年系列发售 部分商品溢价6.5倍
Bei Jing Shang Bao· 2025-10-26 12:31
Core Insights - Pop Mart has launched multiple new figurines to celebrate its 15th anniversary, generating significant consumer interest and rapid sell-outs of products [1] Product Launch and Sales Performance - The "Celebrate This Moment" series includes 15 regular and 1 hidden figurine, featuring popular characters like LABUBU, Starry Person, CRYBABY, MOLLY, and DIMOO [1] - The hidden version "Sweetheart Party" based on MOLLY saw its price surge from 69 yuan to 519 yuan, representing a 6.5 times premium [1] - Regular figurines such as "Childlike Innocence," "Blow the Horn," and "Under the Curtain" also experienced notable price increases, with premiums of 1.8 times, 1.9 times, and 1.3 times respectively [1] Collaborations and Market Trends - The collaboration between Pop Mart's IP SKULLPANDA and the popular TV series "Wednesday" has produced highly sought-after products, including a pendant available in both domestic and North American versions [1] - The North American version of the "Wednesday" pendant, featuring a black dress, achieved a premium of 12.8 times due to its connection to a key character in the show [1] - The domestic version of the pendant, priced at 199 yuan, did not see significant market premium [1]