Core Viewpoint - The release of the first group standard for airport advertising resource value evaluation, titled "Guidelines for Airport Advertising Resource Value Evaluation," marks a significant step towards standardization and scientific evaluation in the airport advertising industry [1][3]. Group 1: Standard Overview - The "Guidelines" establish basic principles, evaluation elements, indicators, data collection and processing requirements, and application suggestions for airport advertising resource value evaluation [3]. - The standard aims to address the lack of unified standards in the industry, providing a scientific basis for efficient allocation and reasonable utilization of airport advertising resources [1][3]. Group 2: Industry Impact - The introduction of a unified evaluation metric is expected to facilitate the transition from "experience-based assessment" to "data-driven" approaches in the industry [3]. - The guidelines quantify core values of airport advertising, such as "scene scarcity" and "high net worth audience," thereby standardizing the recognition of the unique advantages of airport advertising [3]. Group 3: Future Directions - Airport media companies will leverage this standardization effort to accelerate the research on airport media value assessment norms, supporting the high-quality development of the airport advertising industry [4].