Core Insights - The tourism market in Jiangxi experienced significant growth during the recent Spring Festival, with domestic tourist numbers increasing by 5.06% and spending rising by 6.5% compared to the previous year [1] Group 1: Cultural Influence - Jiangxi's cultural presence was notably strong during the Spring Festival, highlighted by the performance of the major theme creation project "Come to Dry Autumn" on CCTV's Spring Festival Gala, which resonated with audiences [1] - The traditional ceramic culture of Jiangxi was showcased through the "Fortune Horse Welcomes Spring" piece designed by a professor from Jingdezhen Ceramic University, symbolizing the spirit of progress and hard work [1][3] Group 2: Tourism Market Dynamics - Data from OTA platforms indicated a vibrant tourism market in Jiangxi, with cities like Ganzhou and Jiujiang ranking among the top 10 destinations for unique "New Year flavor" experiences, and the Tengwang Pavilion being recognized as a top night tourism site [3][4] - The trend of "deep experience" in tourism is emerging, with visitors seeking immersive experiences in local customs and serene rural landscapes, as seen in Wuyuan [4] Group 3: Non-material Cultural Heritage - The "Intangible Cultural Heritage+" concept gained traction during the Spring Festival, with activities like handcraft experiences in Jingdezhen and the popularity of the "She Dance" performance, indicating a shift towards participatory and consumable cultural attractions [6] - Cultural tourism, particularly "cultural heritage tours," attracted many visitors, with sites like the Nanchang Han Dynasty Haihunhou State Ruins Park receiving nearly 320,000 visitors during the holiday, marking a 21% increase from the previous year [8] Group 4: Enhanced Visitor Experience - Interactive exhibitions, such as the "Valley Gathering" celebrating the 980th anniversary of Huang Tingjian's birth at the Jiangxi Provincial Museum, became popular, emphasizing engaging experiences for younger audiences [8] - The integration of traditional culture into daily life through immersive experiences, such as making ceramics and participating in local customs, is enhancing the quality of cultural tourism in Jiangxi [8]