10月3日晚，游客在山东省临沂市郯城县郯国古城景区观看打铁花。新华社发（张春雷摄） 新华社济南10月8日电（记者王阳、王欢）国庆中秋长假期间，在位于山东省临沂市沂南县的山东红嫂家乡旅游区，一系列小戏小剧演出为游 客带来了独特的红色文化体验。 江苏游客林石一家参观了红嫂纪念馆，观看了"沂蒙四季"山村剧场演出的"火线桥"等节目，被沂蒙红嫂拥军支前的故事深深感动。 "在行进式红色体验节目'重走支前路'中，我们顺着小路跑步前行，沿路不时有模拟的炮轰声响，一旁打着快板的红色宣传队加油鼓劲，让人 仿佛回到战争年代，很受教育。"林石告诉记者。 国庆中秋长假期间，游客在山东红嫂家乡旅游区观看演出。新华社发 "10月1日开始，游客数量每天都在增加，4号一天游客就超过2万人。"山东红嫂家乡旅游区总经理袁丰坤介绍，依托红色旅游资源的核心带动 作用，沂南县精心策划多个红色文化活动，吸引大批周边及跨区域游客前来打卡。 在沂蒙革命老区临沂，红色旅游热度不减，近年来围绕传统文化新开发的多个项目也人气火爆。在这里，游客可以参与蒙山礼颂祈福活动、 欣赏千灯共舞演出和烟花秀、品尝地方美食，享受文化、美食、演艺、夜游为一体的度假盛宴。 山东蒙山袁 ...

中国经济网北京9月25日讯(记者魏金金)9月24日，2025北京文化（000802）论坛期间，文化产业投资人 大会成功举办。论坛上，清华大学五道口金融学院文创金融研究中心发布了《文化产业投融资研究报 告》(以下简称"报告")，并就主要内容进行了分享。 报告指出，展望未来，文化产业在发展成为支柱产业的过程中将呈现四个趋势：一是文化产业供需两端 协同发力。二是体制机制改革与要素市场建设联动发力。 三是文旅赋能城市更新和文商旅体融合协同。四是文化出海战略将持续深化。 报告同时指出，当前，文化产业投融资市场存在三方面挑战，制约产业与金融向更高水平发展。具体包 括：一是当前A股上市文化企业综合经营表现未能有效反映文化科技融合、文化旅游融合等新业态的良 好发展态势，影响市场价值评估的效率；二是在文化科技企业的培育机制方面，仍存在政策与金融支持 衔接不足、支持力度不足等问题；三是多元退出机制有待落地。如S基金细则未完善、REITs首单未破 冰等，市场需要更清晰的制度指引。 报告建议，"十五五"期间，为推动我国文化产业发展迈向支柱产业，充分释放其增长潜力，应进一步完 善从促进投资到畅通退出的政策支撑体系，完善多层次综合投融资 ...

清华大学新闻与传播学院教授、文化创意发展研究院院长胡钰在2025丝路文旅发展论坛上作主旨发言。蒋雨师摄 胡钰表示，挖掘文化遗产资源既要重视物质文化遗产资源，又要重视非物质文化遗产资源；既要重视传统文化遗产，又要重视工业文化遗 产、农业文化遗产、红色文化遗产；既要重视显示度高的文化遗产，也要重视显示度低的文化遗产。在推动文化遗产转化为文旅业态的过程中， 应遵循研究、保护、传播、开发的基本流程，把握深挖文脉、搞活创意、做大产业的方法论，推动中国文旅产业健康发展。 人民网昆明9月18日电（记者曹树林） "问渠哪得清如许？为有源头活水来。对于文旅之渠来说，如何始终保持清朗、清新气质并充满活 力，重要的是找到自己的'水源地'，始终提供源源不断的文化活水。"9月17日下午，2025丝路文旅发展论坛在云南省昆明市举行。清华大学新闻 与传播学院教授、文化创意发展研究院院长胡钰在论坛上作主旨发言时表示，文化是内涵，旅游是形式，两者相辅相成、相互成就。文旅产业要 实现高质量发展，必须深入挖掘文化内涵，实现文化和旅游的深度融合。 胡钰认为，"看文化"是当代文旅活动的突出特征。根据国家文物局数据，目前全国备案博物馆超过7000家，年 ...

Core Insights - The article discusses the issuance of the "Guiding Opinions" aimed at promoting the deep integration of culture and tourism in Sichuan, emphasizing the shift from resource dependence to content-driven and technology-enabled development [1][2][4] Industry Impact - The "Guiding Opinions" signal a strategic direction for the integration of culture and tourism, focusing on enhancing the overall benefits through industry chain collaboration and financial support for key projects [2][3] - Financial support will extend beyond mere capital supply to encompass comprehensive backing for key projects, industry chain upgrades, and innovative consumption scenarios [2][3] Key Projects - The policy highlights the importance of iconic cultural and tourism resources, such as Sanxingdui, Jiuzhaigou, and Emei Mountain, which require significant funding and have a notable driving effect on Sichuan's tourism brand [3][4] - Financial instruments like special loans, bonds, and capital market financing will be utilized to ensure the continuous development and quality enhancement of these landmark projects [3] Industry Chain Development - The policy aims to transition the tourism industry from a resource-dependent model to one that is content-driven and technology-enabled, incorporating both traditional and emerging sectors [4] - Support will be provided for traditional sectors like red tourism and wellness vacations, as well as new sectors such as film and animation, gaming, and digital creativity [4] Consumer Engagement - The initiative focuses on stimulating tourism consumption through innovative payment tools and insurance products, including the promotion of themed debit and credit cards linked with consumption vouchers [4] - Emphasis is placed on enhancing the tourist experience through the promotion of digital currency in tourism payments, thereby increasing Sichuan's international appeal [4] Implementation Pathways - The "Guiding Opinions" outline a systematic approach for policy implementation, including the establishment of a collaborative mechanism among various departments [5][6] - Financial institutions are encouraged to increase support for sectors like accommodation, dining, and entertainment, while also addressing the financing challenges faced by tourism enterprises [6] - The anticipated short-term effects include alleviating financing difficulties for tourism businesses and gradually boosting consumer demand, while long-term goals focus on creating a unique financial ecosystem for Sichuan's cultural and tourism sectors [6]

Group 1 - The core viewpoint of the report is that China has established cultural and tourism years (festivals) with over 30 countries, promoting deep integration of culture and tourism [1][2] - The report highlights the construction of overseas Chinese cultural centers and tourism offices, as well as the implementation of inbound tourism promotion plans, including optimized visa, payment, and tax refund measures [1] - The deep integration of culture and tourism has significantly facilitated personnel exchanges and cultural cooperation, enhancing the global presence of Chinese culture [1] Group 2 - The report outlines future plans to deepen cultural and tourism exchanges, implement global civilization initiatives, and enhance bilateral and multilateral government cooperation channels [2] - It emphasizes the need to improve the convenience and internationalization of inbound tourism, continuing to implement the inbound tourism promotion plan and launching influential international tourism routes and destinations [2] - The report also mentions the intention to deepen cultural and tourism exchanges with Hong Kong, Macau, and Taiwan regions [2]

Group 1 - The National People's Congress (NPC) Standing Committee is focusing on the implementation of the Trade Union Law, highlighting improvements in legal governance and the need for further enhancements in worker rights protection and grassroots organization [2] - The report emphasizes the importance of trade unions in political roles and their contribution to the overall economic and social development [2] - Recommendations include strengthening the legal framework for trade unions, enhancing their operational support, and improving the service system for workers [2] Group 2 - The National Development and Reform Commission reported positive trends in the national economy, with a focus on high-quality development and expanding domestic demand [3] - Key strategies for the second half of the year include promoting technological and industrial innovation, deepening reforms, and ensuring coordinated regional development [3] - The Ministry of Finance highlighted the need for proactive fiscal policies to support employment, foreign trade, and improve living standards while managing financial risks [3] Group 3 - The Ministry of Culture and Tourism reported on initiatives to integrate cultural and tourism sectors, aiming to enhance cultural content in tourism and innovate products and services [4] - Challenges in the integration process were identified, with plans to improve mechanisms and promote a favorable market environment for cultural and tourism exchanges [4] Group 4 - The Ministry of Ecology and Environment outlined progress in climate change initiatives, focusing on legal frameworks and market mechanisms to support green and low-carbon transitions [5] - Future considerations include enhancing climate adaptation capabilities and increasing China's influence in global climate governance [5]

Group 1 - The core idea of the article is that overnight museum activities are becoming a popular choice for summer cultural tourism consumption, combining cultural experiences with nighttime outings [2][8][15] - The National Museum of Natural History launched a 27-day "Light and Rhythm" themed night series, featuring various activities including a light show and storytelling, with overnight stays being the most popular [2][14] - The overnight activities are designed to provide unique experiences for children, promoting both nighttime economy and increased visitor opportunities during peak tourist seasons [2][3][14] Group 2 - The overnight museum activities are characterized by interactive, immersive experiences that allow children to learn through exploration and hands-on activities [4][7][8] - The National Animal Museum has been hosting overnight activities since 2009, with a focus on creating a sense of curiosity and excitement among children in a darkened exhibition space [5][6] - The Zhejiang Natural History Museum has recently opened its overnight activities to the public, incorporating outdoor exploration and teamwork into the experience [6][12] Group 3 - The overnight activities face challenges such as safety concerns, operational standards, content innovation, and a shortage of qualified personnel [9][10][11] - Safety measures are implemented, including staff training and designated camping areas to ensure a secure environment for participants [9][11] - The balance between public service and commercialization is crucial, with suggestions for a mixed operation model to enhance both educational and economic outcomes [12][13] Group 4 - The popularity of overnight museum activities reflects a trend towards immersive cultural experiences and the potential for museums to innovate and adapt to changing consumer demands [13][15] - Future themes for overnight activities will continue to evolve, focusing on scientific education while enhancing participant engagement [14][15] - Overnight museum experiences are seen as a sustainable trend in cultural tourism, indicating a significant opportunity for growth and development in the sector [15]

Core Points - The Sichuan Provincial Government has issued a series of policies to support the deep integration of culture and tourism, aiming to strengthen the cultural tourism industry [1][2] - The policies focus on eight areas: planning and guidance, promoting major projects, supporting brand development, creating consumption scenarios, nurturing business entities, enriching product supply, advancing technological empowerment, and facilitating talent cultivation [1] Group 1: Policy Initiatives - A number of cross-regional major projects will be planned, with increased financial support for high-level commercial cultural tourism integration projects and artistic creations [1] - Projects that meet certain criteria will enjoy the same policies as provincial key projects, including the transformation of highway service areas and the construction of tourism stations in high-altitude areas [1] Group 2: Incentives and Support - New national 5A-level tourist attractions, national-level tourist resorts, and UNESCO's "Best Tourism Villages" will receive financial rewards [1] - New scene projects related to red culture tourism, industrial and agricultural tourism, and health tourism will also be incentivized, along with major cultural tourism events and international sports events [1] Group 3: Business Support - Rewards will be given to companies that are newly selected as national top 30 cultural enterprises, top 30 growth cultural enterprises, and top 20 tourism groups, as well as to local cultural tourism enterprises that achieve revenue growth [2] - The government will support the establishment of well-known domestic and international comprehensive tourism service platforms in Sichuan and will compile a list of tax and fee incentives for the cultural tourism sector [2]

Core Viewpoint - The Sichuan Provincial Government has issued a policy document aimed at promoting the deep integration of culture and tourism, focusing on enhancing the cultural tourism industry through various supportive measures. Group 1: Planning and Major Projects - The policy emphasizes the need for high-level commercial cultural tourism integration project planning and the establishment of a provincial major project library [1] - It supports the transformation of cultural tourism resources into high-quality development advantages by accelerating the planning of cross-regional major projects and increasing financial incentives for cultural and artistic creation [1] Group 2: Brand Building and Consumer Experience - The policy provides incentives for newly recognized national tourism counties, 5A-level tourist attractions, and cultural tourism demonstration zones to enhance brand recognition [2] - It aims to create new consumer scenarios by supporting various tourism projects, including red culture tours and international sports events, through financial rewards [2] Group 3: Business Development and Support - The policy encourages the growth of cultural enterprises by rewarding those that achieve significant revenue milestones and supports the establishment of investment funds for the cultural tourism sector [2] - It promotes the participation of private enterprises in the management of state-owned cultural tourism assets through tailored support strategies [2] Group 4: Product Supply and Technological Integration - The policy aims to enrich the supply of cultural products by rewarding significant artistic projects and expanding the scale of the Sichuan Arts Fund [3] - It supports the integration of culture and technology by funding key cultural industry parks and promoting digital development of cultural intellectual property [3] Group 5: Talent Development - The policy grants autonomy in talent evaluation for certain cultural and tourism projects and encourages educational institutions to develop relevant programs [3] - It includes incentives for individuals achieving high qualifications in tourism-related fields, fostering a skilled workforce in the cultural tourism sector [3]

Core Viewpoint - Yibin is positioning itself as an international tourism city, focusing on the deep integration of culture and tourism to drive economic and social development [9][11][12]. Group 1: Development Goals - By 2027, Yibin aims for cultural and related industries to reach a value of 20 billion yuan and total tourism consumption to hit 160 billion yuan, with tourist numbers exceeding 160 million [12]. - By 2035, Yibin plans to establish a development pattern of an international tourism city characterized by the integration of scenery and urban life, enhancing the contribution of the cultural tourism industry [12][13]. Group 2: Strategic Focus - Yibin's strategy includes creating "three lands" (cultural landscape, ecological resort, and wine culture) and "three centers" (vibrant event center, fashion performance center, and quality consumption center) to enhance its tourism appeal [15]. - The city is leveraging its unique geographical location and cultural heritage to develop world-class tourism products, aiming to attract both domestic and international visitors [15][17]. Group 3: Market Trends - The tourism market is shifting from traditional sightseeing to immersive experiences, with Yibin adapting to this trend by enhancing urban amenities and cultural offerings [13][14]. - Recent data shows that Yibin's online tourism transaction volume during the May Day holiday rose to fourth place in the province, indicating a growing interest in the region [12]. Group 4: Visitor Statistics - In the first half of the year, Yibin received 57.4 million tourists, a year-on-year increase of 3.6%, with projections suggesting that total annual visitors may exceed 100 million for the first time [16].