Core Viewpoint - The Sichuan Provincial Government has issued a policy document aimed at promoting the deep integration of culture and tourism, focusing on enhancing the cultural tourism industry through various supportive measures. Group 1: Planning and Major Projects - The policy emphasizes the need for high-level commercial cultural tourism integration project planning and the establishment of a provincial major project library [1] - It supports the transformation of cultural tourism resources into high-quality development advantages by accelerating the planning of cross-regional major projects and increasing financial incentives for cultural and artistic creation [1] Group 2: Brand Building and Consumer Experience - The policy provides incentives for newly recognized national tourism counties, 5A-level tourist attractions, and cultural tourism demonstration zones to enhance brand recognition [2] - It aims to create new consumer scenarios by supporting various tourism projects, including red culture tours and international sports events, through financial rewards [2] Group 3: Business Development and Support - The policy encourages the growth of cultural enterprises by rewarding those that achieve significant revenue milestones and supports the establishment of investment funds for the cultural tourism sector [2] - It promotes the participation of private enterprises in the management of state-owned cultural tourism assets through tailored support strategies [2] Group 4: Product Supply and Technological Integration - The policy aims to enrich the supply of cultural products by rewarding significant artistic projects and expanding the scale of the Sichuan Arts Fund [3] - It supports the integration of culture and technology by funding key cultural industry parks and promoting digital development of cultural intellectual property [3] Group 5: Talent Development - The policy grants autonomy in talent evaluation for certain cultural and tourism projects and encourages educational institutions to develop relevant programs [3] - It includes incentives for individuals achieving high qualifications in tourism-related fields, fostering a skilled workforce in the cultural tourism sector [3]

Core Viewpoint - Yibin is positioning itself as an international tourism city, focusing on the deep integration of culture and tourism to drive economic and social development [9][11][12]. Group 1: Development Goals - By 2027, Yibin aims for cultural and related industries to reach a value of 20 billion yuan and total tourism consumption to hit 160 billion yuan, with tourist numbers exceeding 160 million [12]. - By 2035, Yibin plans to establish a development pattern of an international tourism city characterized by the integration of scenery and urban life, enhancing the contribution of the cultural tourism industry [12][13]. Group 2: Strategic Focus - Yibin's strategy includes creating "three lands" (cultural landscape, ecological resort, and wine culture) and "three centers" (vibrant event center, fashion performance center, and quality consumption center) to enhance its tourism appeal [15]. - The city is leveraging its unique geographical location and cultural heritage to develop world-class tourism products, aiming to attract both domestic and international visitors [15][17]. Group 3: Market Trends - The tourism market is shifting from traditional sightseeing to immersive experiences, with Yibin adapting to this trend by enhancing urban amenities and cultural offerings [13][14]. - Recent data shows that Yibin's online tourism transaction volume during the May Day holiday rose to fourth place in the province, indicating a growing interest in the region [12]. Group 4: Visitor Statistics - In the first half of the year, Yibin received 57.4 million tourists, a year-on-year increase of 3.6%, with projections suggesting that total annual visitors may exceed 100 million for the first time [16].

Core Viewpoint - The article discusses the transformation of Ziyang from a transit city to a tourist destination within the Chengdu metropolitan area, highlighting the development of cultural and tourism integration as a key strategy for attracting visitors [5][10]. Group 1: Cultural and Tourism Development - Ziyang is currently facing challenges due to a lack of well-known cultural tourism brands, which has resulted in it being perceived as a transit point for travelers between Chengdu and other locations [5]. - The opening of Ziyang Fantawild Water World on June 28 has shown promising results, attracting 76,000 visitors in just nine days, with over half coming from Chengdu [5][11]. - The Ziyang Municipal Committee has approved a plan to promote deep integration of culture and tourism, aiming to establish Ziyang as a suburban tourist destination for the Chengdu metropolitan area [5][10]. Group 2: Archaeological and Cultural Resources - The Mengxi River site in Ziyang has been recognized as one of the "Top Ten Archaeological Discoveries of 2024," with findings dating back 80,000 to 60,000 years, contributing significantly to the understanding of human evolution in East Asia [7]. - Ziyang boasts a rich array of cultural resources, including the Mengxi River site, Anyue Stone Carvings, and the birthplace of Chen Yi, forming a comprehensive cultural chain from ancient human origins to modern art [7][8]. - The city has 1,893 immovable cultural relics, including 616 grottoes and ancient stone carvings, ranking first in the province [8]. Group 3: Brand Development and Marketing Strategies - Ziyang is working to overcome the fragmentation and lack of branding in its cultural tourism offerings, with initiatives like the Anyue Grotto Digital Exhibition Center attracting 110,000 visitors since its opening [9][10]. - The Chen Yi hometown area is being developed as a key cultural tourism brand, with plans for a new cultural street to enhance the visitor experience and increase secondary spending [10]. - The city aims to leverage its unique cultural resources to create differentiated competitive advantages in the regional tourism landscape [10]. Group 4: Service Enhancement and Visitor Experience - Ziyang Fantawild Water World has seen a daily average of 8,400 visitors, indicating strong interest despite adverse weather conditions [11]. - The city is implementing various quality improvement actions, including the development of local cuisine, high-quality accommodations, and new tourism experiences to encourage longer stays [12]. - Ziyang has introduced a "ticket root+" discount program to promote cross-sector collaboration and enhance the overall visitor experience [11][12].

Core Viewpoint - The decision by the Sichuan Provincial Committee of the Communist Party of China aims to promote the deep integration of culture and tourism, strengthening the cultural tourism industry in the region [1] Group 1: Cultural and Tourism Development Initiatives - The plan includes the renovation and enhancement of cultural venues and content development, with a focus on constructing the Jiangkou Sunken Silver Museum and researching the new Sichuan Museum and Shudao Museum [1] - It emphasizes the enhancement of cultural exchange functions at museums such as the San Su Ci Museum in Meishan and the Chengdu Museum [1] - The initiative aims to leverage the China Baijiu Museum to create a new cultural tourism landmark [1] Group 2: Support for Museums and Exhibitions - The decision supports the improvement of exhibition quality at the China Shadow Puppet Museum, China Lantern Museum, and China Third Line Construction Museum [1] - It encourages the development of industry museums and non-state-owned museums [1] - The plan includes support for hosting international exhibitions and special exhibitions [1] Group 3: Cultural Heritage and Industrial Tourism - There is a focus on fully exploring the cultural connotations of the Third Line Construction and protecting industrial heritage sites [1] - The initiative promotes an innovative "Industry + Technology + Tourism" model [1] - A number of key projects for the integration of culture and tourism will be implemented [1]

Group 1: Core Insights - The provincial government emphasizes the integration of culture and tourism as a key strategy for economic development, aiming to strengthen the cultural tourism industry [1][2][5] - Various departments are tasked with implementing measures that align with the provincial party committee's directives, focusing on enhancing the competitiveness of the cultural tourism sector [2][3][4] Group 2: Education Sector Initiatives - The education system is encouraged to adapt its curriculum to meet the demands of the cultural tourism industry, fostering a collaborative relationship between schools and enterprises to cultivate versatile talent [1][4] - There is a push for a multi-faceted educational approach that includes dynamic adjustments to professional settings and the establishment of deep cooperation mechanisms with businesses [1][4] Group 3: Financial Support and Policy Implementation - The finance department is directed to create a comprehensive support framework for the cultural tourism sector, including the management of funds and the promotion of favorable tax policies [3][6] - Specific initiatives include the encouragement of local government bonds for cultural tourism projects and the implementation of new financial products to support industry growth [3][6] Group 4: Human Resources Development - The human resources department aims to enhance the talent pool for the cultural tourism industry by reforming internal assessment and compensation systems, as well as expanding job opportunities [4][5] - There is a focus on developing flexible employment options and promoting seasonal and part-time jobs within the cultural tourism sector [4][5] Group 5: Technological Integration - The technology department highlights the importance of integrating technology with cultural tourism, including the establishment of innovation centers and experimental zones for development [2][6] - Emphasis is placed on utilizing data analytics to improve tax services and enhance the overall efficiency of the cultural tourism industry [6]

Core Viewpoint - The Sichuan Provincial Committee emphasizes the deep integration of culture and tourism as a strategic initiative to enhance the cultural tourism industry, aligning with national directives and local development strategies [2][3]. Group 1: Strategic Considerations - The initiative reflects a conscious effort to implement the important directives from the General Secretary and the Central Committee, leveraging Sichuan's rich cultural and tourism resources to create a pillar industry that supports modern Chinese development [2]. - The integration of culture and tourism is seen as a significant measure to deepen the provincial development strategy, contributing to high-quality development in Sichuan [3]. - There is an urgent need to build a modern industrial system with unique Sichuan characteristics, addressing the challenges of transforming cultural tourism resources into economic advantages [3]. Group 2: Implementation Focus - The primary focus is on strengthening the cultural tourism industry by diversifying business models, enhancing product quality, and establishing a robust brand system [4]. - There is an emphasis on nurturing the cultural roots of Bashu, promoting high-quality cultural heritage protection, and creating platforms for showcasing natural and cultural beauty [4]. - The development framework will be optimized to establish a differentiated regional development layout, collaborating with Chongqing to build the Bashu cultural tourism corridor [4]. - Improving service levels in the cultural tourism sector is crucial, with a focus on enhancing the visitor experience through better service and legal environments [4].

Core Viewpoint - Sichuan is advancing the deep integration of culture and tourism, significantly enhancing the influence of Bashu culture and the attractiveness of Sichuan tourism, as well as the competitiveness of the cultural tourism industry [1][2][4] Group 1: Cultural and Tourism Development - The cultural and tourism industries in Sichuan are closely intertwined, with a focus on enhancing cultural experiences and tourism services [2][4] - From 2022 to 2024, the number of domestic tourists in Sichuan is expected to increase from 636 million to 1.119 billion, with total domestic tourist spending rising from 705.994 billion yuan to 1.76 trillion yuan [2] - The "Three Su" cultural tourism route was launched to connect various historical sites related to the Su family, promoting cultural heritage protection and tourism integration [3] Group 2: Economic Impact - The cultural tourism sector is projected to contribute 60.5% to Sichuan's economic growth in 2024, making it a key driver of economic expansion [5] - The revenue from cultural and related industries in Sichuan is expected to reach 589.03 billion yuan in 2024, maintaining a leading position nationally [12] Group 3: Policy and Strategic Initiatives - Sichuan has been actively planning and implementing strategies for cultural and tourism integration, including hosting annual cultural and tourism development conferences [8][10] - The province aims to enhance its cultural tourism competitiveness by integrating resources and optimizing service offerings [10][11] Group 4: International Engagement - Sichuan is enhancing its international tourism appeal, with 2.293 million inbound tourists expected in 2024, supported by new policies and international airport connectivity [14] - The province is leveraging its rich cultural heritage to attract foreign visitors and promote cultural exchange [14][15]

Group 1 - Museums are adapting to changes by becoming more approachable and integrating exhibitions into daily life, attracting visitors to cities for specific museums [1][4] - The trend of visiting museums has become a cultural phenomenon, with younger generations increasingly choosing museum visits as part of their travel plans [4][6] - Collaborative exhibitions among museums are on the rise, exemplified by the "Seeing the Yin Shang" exhibition featuring artifacts from 28 cultural institutions, allowing audiences to explore 3,500 years of history [6] Group 2 - Museums are expanding their reach beyond traditional boundaries, with examples like the Western Airport Museum in Xi'an, which showcases archaeological finds related to airport construction [9] - Rural museums are also evolving, such as the rural meteorological museum in Chengdu, which combines agricultural education with local environmental studies [9] - Experts suggest that the integration of culture and tourism will lead to a new wave of development for museums, encouraging them to launch themed exhibitions that enhance cultural exchange [11]