Summary of the Conference Call for NetEase Company Overview - **Company**: NetEase - **Industry**: Online Gaming and Entertainment Key Points and Arguments Financial Performance - In Q3 2025, NetEase reported total revenue of **RMB 28.4 billion**, a year-on-year increase of **8%** [3][14] - Online gaming revenue reached **RMB 22.8 billion**, growing by **13%** year-on-year [3][14] - Gross margin improved to **64.1%**, reflecting a strong performance in PC gaming [14] New Game Launches and Market Performance - NetEase launched several new games in Q3, including a free mobile sci-fi RPG that topped the iOS download charts in the US and other major Western markets [2][4] - The game "Marvel Rivals" ranked **3rd** on the Steam global sales chart after its update [4] - "Tianyi" achieved a peak concurrent user count of **190,000** on Steam within two days of launch [5] Innovation and Product Development - NetEase is enhancing its product lineup through innovation and collaboration, such as new scenes and PVP reforms in "Humanity" and AI-driven NPCs in "Justice" [2][6] - The company continues to revitalize its flagship title "Fantasy Westward Journey Online" with new features like unlimited servers, leading to record high concurrent player accounts [7][15] Community Engagement and Events - Significant community engagement was noted, with collaborations like the one with the Palace Museum and anniversary events for games like "Eggie Party," which saw daily active users surpass **30 million** [8] - The anniversary event for "All-My-Ogi" entered the top ten in iOS revenue in China [8] Future Strategies - NetEase plans to focus on innovation, international market expansion, and community engagement, with intentions to showcase new titles at major international events [9][16] - The company aims to optimize existing products and develop new projects to provide unique experiences for global players [9][16] Competitive Landscape and Market Trends - The company is leveraging AI technology in game development and operations, aiming to enhance user experience and stand out in rapidly growing genres like shooting games [22][23] - NetEase is reducing the number of new game launches annually, focusing instead on refining successful products [21] Upcoming Projects - The game "Ananta" was showcased at the Tokyo Game Show and received recognition as a promising upcoming title [19] - "Forgotten Sea," a new game, is in development with a unique commercial strategy aimed at differentiating it in the market [24] Additional Important Insights - The company has extended its share repurchase program of up to **$5 billion** until January 9, 2029, with approximately **22.1 million** American Depositary Shares repurchased at a cost of about **$2 billion** as of September [14] - The competitive landscape in China is evolving, with NetEase adapting its strategies to maintain its market position and respond to user demands [18]