9月25日，千万粉丝网红蓝战非的抖音、小红书平台账号已被禁止关注。 而就在前段时间，多款游戏产品还官宣蓝战非为游戏合作，其中包括《烈焰觉醒》（背后是非玩不可）、《梦幻西游》、《远光84》等。 基于此，蓝战非被禁止关注会对合作产品影响如何？该事件背后又给相关企业带来这样的惊醒？DataEye研究院对其进行详细的剖析。 一、事件起因 截至25日，蓝战非在抖音平台的粉丝为2494.5万，小红书粉丝为13万。 事件起因或许有两个因素： 其一，「炫富式」发言 蓝战非在直播中称："你们是真的不知道抖音顶流有多赚钱，你说我是全身心商业化，纯割韭菜不出去玩，往'死'里赚，那我一年天文数字，九位数都小 看我了。" 9月22日，话题蓝战非自曝收入一度登顶微博热搜。蓝战非随即发文回应："好久没玩微博了，这句话我是很久之前讲的，现在空降热搜第一，我这都要被 网暴吗？" 第三方数据显示，"蓝战非"某视频平台粉丝量达2478.8万，近30日涨粉超61万，商业化水平显示其1S-20S、21S-60S、60S以上视频广告报价均为150万。 其二，与主流趋势相悖的发言 蓝战非曾在视频中宣扬过：「不结婚就不会破产」、「无家庭可随意花钱」等观点。 ...

Core Insights - The net revenue from games and related value-added services for Q1 2025 reached 24 billion yuan (3.3 billion USD), showing a year-on-year growth of 12% and a quarter-on-quarter growth of 13% [2] - The growth is attributed to strategic changes, with a focus on a more diverse product lineup and a shift towards a "full category + full platform" approach [2][9] Revenue Growth Analysis - Concerns prior to the earnings report centered around project adjustments and the transition of old and new products, particularly the decline in top-ranking titles on the iOS bestseller list [3] - The Q1 earnings report alleviated these concerns, highlighting revenue growth driven by titles such as "Identity V" and new games like "Yanyun Sixteen Sounds" and "Marvel Duel" [3][4] - Notably, "Identity V" achieved a new quarterly revenue high, while "Egg Party" saw record user acquisition during the Spring Festival [3][4] Product Strategy and Market Expansion - The focus on the global PC market and cross-platform growth has become a significant change in NetEase's gaming ecosystem for 2025, contributing notably to Q1 revenue growth [4] - "Identity V" and "Seven Days World" have shown strong performance, with "Seven Days World" achieving a 90% increase in online users and a 500% increase in payments on the PC platform [6] - The company is strategically moving towards a "full category + full platform" model, emphasizing product quality over quantity in new releases [9] Esports Development - NetEase has been actively developing its esports initiatives since 2018, with recent successes in securing spots for "Identity V" and "Naraka: Bladepoint" in the 2026 Asian Games [10][12] - The esports ecosystem is expected to enhance the revenue potential of established titles, with plans for increased resource allocation to support competitive gaming [12][21] - Upcoming titles like "Marvel Duel" are also set to establish a competitive ecosystem, aiming to improve game metrics through efficient content updates [15][21]