1月7日，在北京图书订货会开幕前夕，抖音电商举办"2026抖音电商图书与出版内容生态大会"。现场，政府主管部门 领导、行业协会代表、抖音平台相关负责人、图书商家与生态伙伴出席，共同探讨新技术、新渠道对图书与出版行业 的赋能与创新，以及图书商家收获生意新增量的成功实践。 现场，《2025抖音电商图书消费数据报告》正式发布。报告显示，直播电商助力全民阅读深入，过去一年平台日均销 售图书超300万册；出版业线上呈现发展活力，超60家出版社在抖音电商成交额同比翻倍；短视频直播时代用户加速 转化为阅读新人群，00后全年在抖音购书量增长最快。 内容电商成图书零售市场第一渠道，抖音电商激活新增量 图书行业咨询机构"北京开卷"发布的数据显示，2025年中国图书零售市场码洋规模为1104亿元，同比下降2.24%，但 内容电商渠道逆势增长，成为图书零售市场第一大渠道。 直播激发出版业新活力，60余家出版社成交额翻倍增长 在当下出版发行市场，直播与短视频已成为带动图书销售的关键渠道。持续拥抱新技术、加大内容与直播投入的出版 社，在过去一年实现了新增长。 报告显示，抖音电商图书动销商家数同比增长59%；超60家出版社成交额翻倍增长， ...

Group 1 - The year 2025 has seen significant literary events, including the rise of AI writing tools like DeepSeek, which have sparked debates on writing ethics and originality in literature [1][3] - The literary publishing market has faced unprecedented challenges, with a reported decline of at least 10% in sales, while a notable exception is the success of Liu Chuxin's novel "Mud Pit," which sold 30,000 copies within eight days of its release [5][8] - The death of Nobel laureate Mario Vargas Llosa marks the end of an era in Latin American literature, as he was a key figure in the "Latin American Boom" [11][13] Group 2 - The 250th anniversary of Jane Austen's birth has led to increased interest in her works, with various events and celebrations in the UK, including themed markets and exhibitions [14][15] - The release of the first complete Chinese annotated translation of James Joyce's "Finnegans Wake" represents a significant achievement in literary translation, with extensive annotations [18][20] - Virginia Woolf's early short stories have been rediscovered, revealing her thoughts on women's independence much earlier than previously recognized [20][21] Group 3 - The literary landscape has seen the end of an era with the retirement of Taiwanese romance novelist Xi Juan, coinciding with the closure of her publishing house, marking a significant moment in the romance genre [24][26] - The donation of Eileen Chang's literary heritage to Hong Kong Metropolitan University ensures the preservation of her works and personal artifacts, highlighting her lasting impact on literature [29][31] - The release of "Lady Fan Yi," a novel by Wang Fang, continues the legacy of playwright Cao Yu, exploring the life of a character from his famous play "Thunderstorm" [32][34]

Core Insights - The establishment of the Guangxi Literary Army Digital Exhibition Hall marks a significant advancement in showcasing the region's literary achievements through modern technology [1] - Guangxi's literary scene has seen notable successes, including awards for local authors, indicating a rise in the overall literary strength of the region [1][2] - The local government has implemented systematic support for literary development, aligning with national cultural development plans, which has fostered a thriving literary environment [2][3] Group 1: Achievements and Recognition - In 2023, author Dong Xi won the 11th Mao Dun Literature Prize, marking Guangxi's first win in this prestigious category [1] - The work "Grandma of the Wolf Cave" by Wang Yongying won the National Excellent Children's Literature Award, highlighting the region's literary talent [1] - A total of 40 Guangxi authors published 42 works in over 30 key literary journals in October alone, showcasing the active literary output [2] Group 2: Government Support and Initiatives - The Guangxi government has introduced various policies to support literary creation, including the "Incentive Plan for Excellent Cultural and Literary Works" and the establishment of the Guangxi Art Fund [2][3] - Since 2019, Guangxi has allocated 4 million yuan annually to support original literary works, with over 1,600 works receiving funding [5] - The first "White Dolphin Cup" online literature competition was launched with a total prize of 2 million yuan, further encouraging literary participation [5] Group 3: Focus on Youth and Future Development - Youth writers are seen as crucial to the future of literature in Guangxi, with over one-third of supported works coming from young authors [5] - The Guangxi Writers Association is actively promoting cultural exchanges with ASEAN countries, enhancing the region's literary presence internationally [5][6] - The association plans to focus on integrating AI technology into literary work and fostering a new generation of writers to contribute to the literary landscape [6]

Core Insights - The literary market is experiencing a paradox where book sales are declining, yet certain works are achieving remarkable sales figures, indicating a shift in consumer engagement and marketing strategies [1][2][3] Group 1: Sales Trends - Recent months have seen significant sales for specific literary works, such as Liu Chuxin's award-winning book "Mud Pit" selling over 400,000 copies, and G.E.M.'s sci-fi novel "The Road to Revelation" achieving 200,000 pre-sale copies on its first day [1] - The phenomenon of rapid sales is attributed to the unique selling points of these works, which resonate with consumers and drive purchases [1] Group 2: Marketing Strategies - Publishers are leveraging the popularity of authors who are also celebrities, as their status can attract a wider audience and facilitate the transition from fans to readers [1] - The marketing approach has shifted towards creating buzz and discussions online, moving away from traditional literary critiques and awards [1] Group 3: Internal vs. External Value - There is a concern that the focus on external selling points, such as celebrity status and trending topics, may lead to a decline in the quality and longevity of literary works [2] - Internal qualities of literature, such as unique themes, language, and deep insights, are essential for sustaining a work's value over time, as demonstrated by the long-term success of works like Li Zishu's novel "Flowing Commonality" [2] Group 4: The Role of Quality - The relationship between literary quality and market visibility is emphasized, with the notion that while marketing can enhance visibility, the enduring impact of a work relies on its intrinsic value [3] - The challenge for authors and publishers is to balance the allure of marketing with the necessity of producing high-quality literature that resonates with readers [3]

Group 1 - Liu Chuxin won the Fiction category of the second Lijiang Literary Award for his work "Mud Pit" and his acceptance speech gained widespread attention online [1][3] - In a letter responding to fans, Liu expressed his desire to refine his manuscript and deliver better works to repay the support he has received [1][3] - Liu acknowledged the pressure of newfound attention, stating that he is still a beginner in writing and highlighted the dedication of other young writers who deserve more recognition [3] Group 2 - Liu Chuxin's journey included over a decade of rejections before achieving his dream of winning a literary award, which he shared during the award ceremony [3] - His personal story includes the loss of his girlfriend to cancer, who encouraged him to write a great work amidst his pain [3] - Liu's educational background includes a Bachelor's and Master's degree from Huazhong University of Science and Technology, and a PhD in Philosophy from Wuhan University [4]

Core Viewpoint - The article highlights the emotional response of writer Liu Chuxin after winning the Lijiang Literary Award for his novel "Mud Pit," reflecting on his journey and the support from his late girlfriend [1][4]. Summary by Sections Liu Chuxin's Response - Liu expresses gratitude towards readers and media for their support and emphasizes his status as a beginner in writing, acknowledging the talent of other young writers in China [2]. - He is committed to refining his manuscript and working diligently with Lijiang Publishing to release the book soon [2]. Award Ceremony and Personal Journey - Liu won the award at the second Lijiang Literary Award ceremony held on May 27, with notable author Yu Hua presenting the award [4]. - He shared his long journey of submitting works for over a decade, facing numerous rejections before achieving his dream [4]. Personal Reflection and Inspiration - Liu's novel is set in the late Qing and early Republican period, and he metaphorically relates the title "Mud Pit" to his writing journey and life experiences [4]. - He recalls the support from his girlfriend during his pursuit of writing, highlighting her encouragement even when she felt unhappy about his dedication to writing [4]. Emotional Tribute - Liu reflects on a poignant lyric from a song his girlfriend loved, which foreshadowed her absence during his moment of achievement [5]. - He shares a letter from her urging him to write a great work amidst pain, concluding with a message of resilience for all who strive [5].

Core Points - The second Lijiang Literary Award was recently announced in Guilin, with young writer Liu Chuxin winning the fiction category for his work "Mud Pit" [1] - Liu Chuxin's acceptance speech gained widespread attention, highlighting his long journey of 20 years of writing without publication until now [2] Group 1: Award Details - Liu Chuxin's novel "Mud Pit" is described as a highly completed work of "wild history," starting from the Xinhai Revolution and featuring a narrative that intertwines dreams and reality [1] - The award was presented by renowned author Yu Hua, who expressed joy over Liu's achievement and the award's newfound national recognition [1] Group 2: Author's Journey - Liu Chuxin faced over a decade of rejections before finally achieving his dream of publication at the age of 34 [2] - His late girlfriend played a significant role in encouraging his writing, leaving him a message to create a great work amidst his pain [2]

Core Points - Liu Chuxin, a young writer, won the second Lijiang Literature Award for his fictional work "Mud Pit," gaining unexpected attention due to his emotional acceptance speech rather than the work itself [1][2] - His acceptance speech included a poignant story about his late first girlfriend, who had encouraged him to write a great work amidst her illness, highlighting the bittersweet nature of his success [1][2] Group 1 - Liu Chuxin's journey to recognition involved over a decade of rejections, illustrating the challenges faced by aspiring writers [2] - His academic background in philosophy, combined with a persistent passion for literature, showcases the duality of pursuing a career while nurturing personal interests [2][3] - The narrative emphasizes that success in literature is not guaranteed, and many writers may never achieve recognition despite their dedication [2] Group 2 - The article discusses the broader theme of maintaining personal interests amidst professional obligations, suggesting that few people find true fulfillment in their work [3] - It introduces the concept of "meaning poverty," where individuals feel unfulfilled in their jobs, and how pursuing hobbies can alleviate this feeling [3] - The piece advocates for a balanced approach to pursuing dreams, encouraging support for those who manage both their careers and passions [3]

Core Insights - The event "In the Rain, Shouting - A Cross-Border Dialogue between Literature and Film" featured renowned author Yu Hua, who expressed his excitement about the emergence of new literary talents like Liu Chuxin, who recently won the Li Jiang Literary Award for his novel "Mud Pit" [1] - Yu Hua emphasized the importance of perseverance in writing, noting that Liu Chuxin's 20 years of dedication without publication eventually led to his success [1] - The publication of "Yu Hua's Literature Class" in April marks a significant moment for Yu Hua, who considers himself an excellent reader and reflects on the profound influence of various authors on his writing [1] Author Influence - Yu Hua identified Japanese author Yasunari Kawabata as a key influence, teaching him the importance of detail in writing [1] - Franz Kafka inspired Yu Hua to embrace freedom in writing, encouraging him to write without constraints [1] - Nobel laureate William Faulkner helped Yu Hua understand psychological portrayal in literature, emphasizing the need to bring characters to life [1] Literary Legacy - Yu Hua's works, including the novel "To Live," have transcended textual boundaries, leading to adaptations in film and theater, showcasing the dialogue between literature and other media [1] - The 1992 publication of "To Live" in "Harvest" magazine and its subsequent film adaptation in 1994 by Zhang Yimou highlight the cross-media impact of Yu Hua's storytelling [1]