Core Insights - The domestic 2D animated film "Wang Wang Mountain Little Monsters" has achieved significant box office success, surpassing 6 billion yuan in revenue and becoming the highest-grossing domestic 2D animated film [1][3] - The film's popularity has led to a surge in sales of related merchandise, including plush toys and blind boxes, with over 300 million blind boxes sold [1][9] - The film's production company, Shanghai Animation Film Studio, has strategically developed over 400 licensed derivative products in collaboration with more than 30 well-known enterprises across various sectors [12][14] Box Office Performance - "Wang Wang Mountain Little Monsters" grossed 5.74 billion yuan on August 11, surpassing "Big Fish & Begonia" to become the top domestic 2D animated film [1] - As of the report, the film's box office has exceeded 6 billion yuan [1] Merchandise Sales - The plush toys related to the film have seen high demand, with some items selling out on e-commerce platforms [3][9] - The plush toys are priced between 299 yuan and 359 yuan, with sales exceeding 6,000 units for certain characters [3] - The blind box products have sold over 300 million units, indicating strong consumer interest [9][11] IP Development and Collaborations - The film's production company has established partnerships with over 30 enterprises, resulting in the launch of more than 400 licensed derivative products [12][14] - Collaborating brands span various industries, including food and beverage, retail, and entertainment [12][14] - The film's merchandise strategy has been noted to enhance the film's longevity and maintain audience engagement post-release [14] Future Prospects - The production company is focusing on the commercialization of "Chinese Tales 2," aiming to expand the IP universe [13] - The successful development of derivative products is expected to contribute to the sustained interest in the film and its characters, potentially leading to future sequels or related projects [14]