Company Overview - Blueport Interactive (08267.HK) is primarily engaged in the development and publishing of online games, including mobile, web, and client games [2] - The company generates revenue through the sale of virtual goods and provides licensing and technical services [2] - Notable games under its portfolio include "Ten Thousand Cold Jokes," "Zhen Huan Zhuan," "Shu Shan Zhan Ji," and "Wang Zhe Zhan Hun" [2] - The company also invests in a third-party mobile game trading platform called "Tao Youxi," which focuses on game account transactions [2] Financial Performance - As of December 31, 2024, Blueport Interactive reported total revenue of 146 million yuan, representing a year-on-year increase of 7.78% [1] - The company's net profit attributable to shareholders was -29.03 million yuan, a decrease of 66.6% year-on-year [1] - The gross profit margin stood at 14.68%, while the debt-to-asset ratio was 25.77% [1] Market Performance - On July 11, the Hang Seng Index rose by 0.46%, closing at 24,139.57 points [1] - Blueport Interactive's stock closed at 0.495 HKD per share, up 20.73%, with a trading volume of 8.15 million shares and a turnover of 3.76 million HKD [1] - Over the past month, the stock has seen a cumulative increase of 41.38%, but it has declined by 12.77% year-to-date, underperforming the Hang Seng Index by 19.78% [1] Valuation Metrics - Currently, there are no institutional investment ratings for Blueport Interactive [2] - The software services industry has an average price-to-earnings (P/E) ratio of -10.24, with a median of -2.66 [2] - Blueport Interactive's P/E ratio is -4.81, ranking 122nd in the industry [2] - Comparatively, other companies in the sector have P/E ratios ranging from 3.57 to 5.85 [2]