Core Insights - The Chinese gaming industry is transitioning from rapid growth to a focus on "high-quality development," with projected sales revenue reaching 350.79 billion yuan in 2025, reflecting a year-on-year growth rate of 7.68% [1][2] - The industry is evolving towards a "game economy" with a market size exceeding 1.2 trillion yuan, driven by technological innovations like artificial intelligence and a deepening of traditional cultural content [1][2] - The gaming sector is at a pivotal point, shifting from "product export" to "cultural export," emphasizing long-term value creation in response to new challenges [1][2] Industry Growth and Structure - The gaming market in China is expected to achieve historical highs, with actual sales revenue surpassing 350 billion yuan and a user base reaching 683 million by 2025 [2] - Client games are experiencing significant growth, with a year-on-year revenue increase of 14.97%, while the console gaming market is seeing explosive growth at 86.33% [2] - The esports sector is becoming a vital industry engine, with market revenue exceeding 170 billion yuan, reflecting a nearly 19% increase [2] Economic Impact - The gaming economy is structured into three layers: the core economic layer generating over 480 billion yuan, the associated economic layer contributing approximately 554.8 billion yuan, and the radiating economic layer adding over 173 billion yuan [3] - Examples of successful integration of gaming with cultural and urban development include the "Metaverse" districts in Shanghai and major events like the "Honor of Kings" finals attracting 60,000 global spectators [3] Regional Development - Shanghai's gaming industry is projected to generate 170.7 billion yuan in sales by 2025, with a growth rate of 9.57%, supported by initiatives like the "Game Ten Measures" [4] Technological and Cultural Drivers - Artificial intelligence is becoming a core productivity tool in game development, enhancing efficiency by over 80% in art asset production and achieving a 95% accuracy rate in localization [7] - The gaming industry is increasingly viewed as a vehicle for cultural transmission, with traditional elements being integrated into popular games, enhancing their global appeal [8] International Expansion and Responsibility - By 2025, China's self-developed games are expected to generate 20.455 billion USD in overseas sales, with mobile games contributing over 90% of this revenue [10] - The industry is recognizing the importance of social responsibility, with over 70% of minors' gaming time being controlled to within three hours, although challenges remain regarding account misuse [11] - Companies are exploring the social value of gaming beyond commercial returns, with initiatives aimed at integrating cultural heritage into educational programs [11]

12月19日，2025年度中国游戏产业年会发布《2025年中国游戏产业报告》（以下简称"《报告》"）。 游戏出海方面，自研游戏海外市场实际销售收入204.55亿美元，同比增长10.23%，规模已连续六年超千 亿元人民币。其中，自研移动游戏海外市场实际销售收入184.78亿美元，同比增长13.16%。 中国音像与数字出版协会理事长孙寿山表示，今年是"十四五"收官之年，也是我国迈向高质量发展新阶 段的关键年。值此背景下，游戏产业也处在品质升级与格局重塑的关键节点，创新动能持续释放，呈现 量质齐升、结构优化、国际化加速的良好态势。 《报告》显示，2025年，国内游戏市场实际销售收入3507.89亿元，同比增长7.68%；用户规模6.83亿 户，同比增长1.35%。两项数据均创历史新高。其中，2025年，自主研发游戏国内市场实际销售收入 2910.95亿元，同比增长11.64%。 中国音像与数字出版协会第一副理事长、游戏工委主任委员张毅君表示，市场收入与用户规模同步增长 主要有几点原因：一是移动游戏品质提升，新品市场表现出色；二是多款头部长青游戏创新玩法、优化 运营；三是小程序游戏增长强劲；四是产品多端互通，玩家数量 ...

客户端、主机游戏等均保持稳健增长。2025年，国内客户端游戏市场实际销售收入为781.6亿元，同比 增长14.97%。报告提到，这主要得益于端游中的头部长青产品收入稳中有增，以及多款热门移动游戏 新品在PC端同步发行。 证券时报记者 吴志 12月19日，游戏行业的盛会——2025年度中国游戏产业年会在上海举行。会上，2025年游戏行业多项重 要数据相继披露。 中国音像与数字出版协会第一副理事长、游戏工委主任委员张毅君在会上正式对外发布《2025年中国游 戏产业报告》，并对报告进行详细解读。 报告显示，2025年，国内游戏市场实际销售收入3507.89亿元，同比增长7.68%；用户规模6.83亿，同比 增长1.35%。两项数据均创历史新高。 张毅君表示，2025年游戏市场收入与用户规模同步增长的主要原因，一是移动游戏品质提升，新品市场 表现出色；二是多款头部长青游戏创新玩法、优化运营；三是小程序游戏增长强劲；四是产品多端互 通，玩家数量得以扩张。 从具体品类来看，移动游戏仍然占据国内游戏市场主导地位。2025年，国内移动游戏市场实销收入 2570.76亿元，同比增长7.92%，占游戏市场总销售收入的73.29% ...

Core Insights - The 2025 China Game Industry Annual Conference revealed significant growth in the gaming sector, with actual sales revenue reaching 350.79 billion yuan, a year-on-year increase of 7.68%, and a user base of 683 million, up 1.35% [1] Group 1: Market Overview - The mobile gaming sector remains dominant, with actual sales revenue of 257.08 billion yuan in 2025, representing a 7.92% year-on-year growth and accounting for 73.29% of total market revenue [1] - Client and console games also showed steady growth, with client games generating 78.16 billion yuan, a 14.97% increase, supported by enduring popular titles and simultaneous releases of mobile games on PC [1] Group 2: Segment Performance - The console gaming market experienced rapid growth, with actual sales revenue of 8.36 billion yuan, marking an 86.33% year-on-year increase, continuing a three-year growth trend [2] - In contrast, the web game market continued to decline, with a 6.74% decrease in revenue, totaling 4.32 billion yuan, marking a decade of revenue decline [2] - The mini-program gaming market expanded significantly, achieving revenue of 53.54 billion yuan, a 34.39% increase [2] Group 3: Domestic and Overseas Performance - The domestic market for self-developed games reached 291.09 billion yuan, reflecting an 11.64% year-on-year growth, supported by stable revenue from enduring titles and new self-developed releases [2] - The overseas market for self-developed games generated 20.46 billion USD, a 10.23% increase, maintaining a revenue scale exceeding 100 billion yuan for six consecutive years, indicating strong performance in game exports [2]

12月19日，在2025年度中国游戏产业年会大会上，中国音像与数字出版协会第一副理事长、游戏工委主任委员张毅君正式对外发布《2025年中国游戏产业报 告》。报告显示，2025年，国内游戏市场实际销售收入3507.89亿元，同比增长7.68%；用户规模6.83亿，同比增长1.35%。同为历史新高点。 报告显示，市场收入与用户规模同步得益于多重因素：移动游戏品质提升，多款头部长青游戏创新玩法、优化运营，小程序游戏增长强劲以及产品多端互 通，玩家数量得以扩张。 分别来看，2025年，自主研发游戏国内市场实际销售收入2910.95亿元，同比增长11.64%。自研游戏海外市场实际销售收入204.55亿美元，同比增长 10.23%，规模已连续六年超千亿元人民币。其中，自研移动游戏海外市场实际销售收入184.78亿美元，同比增长13.16%。在全球经济波动、竞争明显加剧背 景下，我国游戏企业积极应对，展现出不俗实力和强劲韧性。 2025年，美、日、韩仍是我国自主研发移动游戏主要海外市场，占比分别为32.31%、16.35%和9.15%。无论美、欧、东亚等成熟市场，还是拉美、中东等新 兴市场，整体分布格局暂无明显变化。 目前 ...

Core Insights - The 2025 China Game Industry Conference highlighted the release of the "2025 China Game Industry Report," indicating record highs in domestic game market sales revenue and user scale [1][3]. Market Performance - The actual sales revenue of the domestic game market in 2025 is projected to reach 350.79 billion yuan, a year-on-year increase of 7.68% [3]. - The number of game users in China is expected to exceed 683 million, growing by 1.35% year-on-year [3]. - Self-developed games are anticipated to generate 291.09 billion yuan in sales revenue, marking an 11.64% increase [3]. Market Segmentation - Mobile games dominate the market with actual sales revenue of 257.08 billion yuan, up 7.92% [5]. - Client games, benefiting from multi-platform strategies, achieved revenue of 78.16 billion yuan, a 14.97% increase [5]. - Console games saw a significant revenue increase of 86.33%, reaching 8.36 billion yuan [5]. - The web game market continues to decline, with a revenue drop of 6.74%, totaling 4.32 billion yuan [5]. E-sports and New Trends - The e-sports market is projected to generate 170.05 billion yuan in sales, reflecting an 18.96% growth, driven by long-term operations and new product launches [8]. - Mini-program games are experiencing explosive growth, with revenues of 53.54 billion yuan, a 34.39% increase [8]. International Market Expansion - Chinese game companies are showing resilience in overseas markets, with self-developed games generating $20.45 billion (approximately 147.4 billion yuan) in 2025, a 10.23% increase [11]. - Mobile games account for $18.48 billion in overseas revenue, growing by 13.16% [11]. - The largest overseas markets for Chinese games are the United States (32.31%), Japan (16.35%), and South Korea (9.15%) [12]. Future Outlook - The report predicts continued rapid growth for mini-program games in 2026, alongside a sustained increase in PC and console game market shares [12].

智通财经APP获悉，伽马数据发布2025中国游戏产业报告。2025年，国内游戏市场实际销售收入3507.89亿元，同比增长7.68%；用户规模6.83亿，同比增 长1.35%。同为历史新高点。 市场收入与用户规模同步增长主要原因：一是移动游戏品质提升，新品市场表现出色；二是多款头部长青游戏创新玩法、优化运营；三是小程序游戏增长 强劲;四是产品多端互通，玩家数量得以扩张。 数据来源：中国游戏产业研究专家委员会&伽马数据(CNG) 自研国内市场收入同比增长11.64% 2025年，自主研发游戏国内市场实际销售收入2910.95亿元，同比增长11.64%，除得益于头部长青产品稳定支撑外，多款自研新品也带来明显增量。 数据来源：中国游戏产业研究专家委员会&伽马数据(CNG) 自研海外市场收入连续六年超千亿元人民币 自研游戏海外市场实际销售收入204.55亿美元，同比增长10.23%，规模已连续六年超千亿元人民币。其中，自研移动游戏海外市场实际销售收入184.78亿 美元，同比增长13.16%。在全球经济波动、竞争明显加剧背景下，我国游戏企业积极应对，展现出不俗实力和强劲韧性。 数据来源：中国游戏产业研究专家委员会&伽 ...

在国内细分市场结构方面，移动游戏实际销售收入同比上升，达到2570.76亿元，同比增长7.92%，占比 73.29%，继续保持主导地位；客户端游戏实际销售收入增幅明显，达到781.60亿元，同比大幅增长 14.97%，占比22.28%；网页游戏市场实际销售收入则继续下滑，仅为43.25亿元，同比下降 6.74%，占 比仅为1.23%。 2025年电子竞技游戏市场增长迅猛。国内电子竞技游戏市场实际销售收入达到1700.51亿元，同比增长 18.96%，已成为游戏产业中规模庞大且增长迅速的核心板块。二次元移动游戏市场则处于调整期， 2025年实际销售收入为282.81亿元，同比下降 3.64%，已是自2023年达到峰值317.07亿元后，连续两年 小幅下滑。 新华财经上海12月19日电（李一帆）在19日下午举办的2025年中国游戏产业年会上，游戏出版工作委员 会与游戏产业研究专家委员会联合发布了《2025年中国游戏产业报告》。《报告》数据显示，2025年国 内游戏市场实际销售收入达到3507.89亿元人民币，同比增长7.68%；用户规模为6.83亿人，同比增长 1.35%，创下历史新高。其中，自主研发游戏在国内市 ...

Core Insights - The report indicates that in October, China's domestic game market revenue reached 31.359 billion yuan, with a month-on-month growth of 5.66% and a year-on-year growth of 7.83% [1] Group 1: Market Performance - In October, the domestic mobile game market contributed significantly to the revenue, with actual sales income of 22.633 billion yuan, reflecting a month-on-month increase of 5.33% and a year-on-year increase of 2.36% [1] - The Chinese client game market achieved actual sales revenue of 7.227 billion yuan, showing a month-on-month growth of 1.92% and a substantial year-on-year growth of 29.39% [1] Group 2: International Revenue - The revenue from Chinese self-developed games in the overseas market amounted to 1.799 billion USD, with a month-on-month increase of 10.96% and a year-on-year increase of 11.90% [1]

Core Insights - The report indicates that in October 2025, China's domestic game market revenue reached 31.359 billion yuan, reflecting a month-on-month growth of 5.66% and a year-on-year growth of 7.83% [1][4][19] Domestic Game Market - The mobile game market contributed significantly to the revenue, generating 22.633 billion yuan, with a month-on-month increase of 5.33% and a year-on-year increase of 2.36% [1][9][11] - The client game market achieved a revenue of 7.227 billion yuan, showing a month-on-month growth of 1.92% and a substantial year-on-year growth of 29.39% [1][13][17] - The domestic revenue from self-developed games was 25.868 billion yuan, with a month-on-month increase of 5.58% and a year-on-year increase of 10.19% [7][8] Overseas Market Performance - The actual sales revenue from self-developed games in overseas markets was 1.799 billion USD, marking a month-on-month growth of 10.96% and a year-on-year growth of 11.90% [1][15][16] Esports Market - The esports game market recorded a revenue of 15.663 billion yuan, with a year-on-year increase of 27.23% and a month-on-month growth of 2.44% [1][17]