Core Viewpoint - The proposal submitted by the Jiangsu Provincial Committee of the Jiusan Society emphasizes the importance of transforming the "emotional value" of cultural and tourism projects into "industrial value" to enhance the integration of culture and tourism in Jiangsu Province [1] Group 1: Proposal Implementation and Achievements - The proposal has led to a series of practical measures that inject new momentum into the integration of culture and tourism in Jiangsu, with positive results reported by the Jiangsu Provincial Department of Culture and Tourism [1] - The proposal identifies key issues such as insufficient empowerment of "emotional value," inadequate marketing of cultural tourism brands, and a shortage of new talent in the industry [1] Group 2: Strategies for Cultural and Tourism Integration - The proposal suggests developing new cultural tourism scenarios, enhancing emotional marketing awareness among local tourism departments, and utilizing digital technologies like the metaverse, AI, AR, and VR to create immersive experiences [2] - It emphasizes the need to cultivate new productive forces in the cultural tourism industry to support Jiangsu's modernization efforts and to deepen the integration of data elements with the cultural tourism sector [2] Group 3: Marketing and Public Engagement - The initiative has led to the creation of multimedia programs and projects that promote Jiangsu's cultural tourism, achieving over 10 billion exposures for the "Water Rhythm Jiangsu" campaign [3] - Public engagement activities have attracted significant attendance, with over 1.44 million visitors participating in events and generating substantial cultural product sales [3] Group 4: Future Directions and Technological Integration - The Jiangsu Provincial Department of Culture and Tourism plans to focus on enhancing visitor emotional experiences through advanced technologies and developing new tourism projects that leverage digital capabilities [4] - There is a commitment to establishing a strong digital talent pool in the cultural tourism sector and to advancing the integration of culture and tourism with technology for high-quality development [4]