在刚刚结束的清明档，电影市场有一个好消息和一个坏消息。好消息是，市场有了新的供给，在此之前， 由于一直没有大片接棒，市场全靠春节档的《哪吒之魔童闹海》（以下简称"《哪吒2》"）支撑，《哪吒 2》因此在日票房、日排片与日观影人次方面连续两个多月霸榜，此番终于有影片在上述三项接手了第一 的位置；坏消息是，这个清明档相较去年在多项数据上出现了腰斩，表现大幅低于预期，市场仍处于低迷 期。 灯塔专业版显示，今年清明档的市场票房收入为3.77亿元，观影人次为923.6万，分别较去年减少了55.3% 和56.2%。虽然放映场次同比增长2.1%至141.3万场，但结合腰斩的观影人数可以发现，背后是更低的场均 人次和上座率。 多位业内人士向《中国经营报》记者表示，清明档市场表现不佳，问题根源是在供给端，《哪吒2》在春 节档提振了市场情绪，但提高了观众的预期，不过春节后的市场一直没有影片接棒，这一问题在清明档依 然没有得到解决。而《哪吒2》，这个来自春节档的"老玩家"在清明档依然贡献了近两成的票房，这也是 往年同期从未有过的现象。 十年最差！新选手没有赢家 公开数据显示，由全球知名游戏IP改编的动作奇幻片《我的世界大电影》是档期 ...

Core Insights - The 2025 Qingming Festival box office reached 378 million yuan, with over 9.28 million attendees and 1.395 million screenings, setting a record for the number of screenings during this period in Chinese film history [1][5] - Despite the release of over ten films across various genres, the lack of major blockbuster films led to a lower overall box office performance compared to previous years [1][5] - "My World Movie" emerged as the box office champion with 105 million yuan, being the only film to surpass the 100 million yuan mark during the Qingming period [1][2] Box Office Performance - Total box office for the Qingming period was 378.2 million yuan, a 55.1% decrease compared to the previous year [5] - The top films by box office performance included: - "My World Movie": 105.5 million yuan (27.8% of total box office) [2] - "Sunshine Flower": 80.1 million yuan (21.1% of total box office) [3] - "Nezha: The Devil's Child": 71.8 million yuan (18.9% of total box office) [4] - "The Silent Love": 52.6 million yuan (13.9% of total box office) [3] - "Operation Fox Hunt": 24.2 million yuan (6.3% of total box office) [4] Historical Context - The Qingming Festival box office has shown a trend of growth from 300 million yuan in 2014 to over 800 million yuan in 2021, but faced a decline in 2022 and 2023 [4][5] - The previous year's success was attributed to major imported films, which accounted for 80% of the box office during the Qingming period [4] Future Outlook - Upcoming films in April include "Forrest Gump" sequel, "The Spy Network," and "Wild Stories," which may help revitalize the box office following the Qingming period [5] - The market is expected to see increased demand as weather improves and diverse content becomes available [5]