Group 1 - The release of "Zootopia 2" is expected to boost the year-end film market, with pre-sale box office reaching 268 million yuan and first-day box office predictions at 256 million yuan [1][2] - The film has a high first-day screening rate of 65.3%, with over 240,000 screenings scheduled, indicating strong audience interest [1] - Disney's global celebration event for "Zootopia 2" at Shanghai Disneyland has generated significant buzz and engagement among fans [1] Group 2 - The film has set a record for pre-sale box office for imported animated films in China, reflecting its high popularity and market potential [2] - The success of "Zootopia 2" is expected to positively impact the December box office performance, contributing to a strong holiday season for the film industry [2] - The animated film's popularity is likely to drive sales of related merchandise, with the market for IP derivatives projected to grow significantly, reaching 110.1 billion yuan by 2026 [2] Group 3 - Over 60 brands have collaborated with "Zootopia 2" across various sectors, showcasing the film's strong commercial appeal and the effectiveness of its marketing strategy [3] - The film's IP operation is seen as a long-term strategy that requires diverse applications and engagement with audiences to maintain interest and drive consumption [3] - The success of "Zootopia 2" is attributed not only to its content but also to its systematic, digital, and experiential marketing strategies, setting a benchmark for future film industry practices [4]