Core Viewpoint - The article discusses the innovative "group broadcast" model adopted by the Shaanxi Song and Dance Theatre, which aims to attract younger audiences by transforming traditional performances into engaging online experiences [1][2]. Group 1: Company Initiatives - The Shaanxi Song and Dance Theatre, with over 80 years of history, has faced challenges due to a decline in offline audience attendance [1]. - In June 2025, the theatre became the first professional troupe in China to experiment with the "group broadcast" model, aiming to reach audiences beyond traditional venues [1][2]. - The theatre's initial challenges included adapting to the online format, with performers needing to adjust their performances for mobile viewing [2]. Group 2: Performance Adaptations - Performances were restructured into 3 to 5-minute highlight segments, incorporating elements of martial arts, opera, and interactive poetry to enhance viewer engagement [2]. - The theatre achieved significant online exposure, with a single broadcast reaching up to 5.378 million viewers, demonstrating the effectiveness of the "group broadcast" model in revitalizing interest in traditional arts [2][3]. Group 3: Industry Trends - The "group broadcast" trend is gaining momentum, with various professional troupes across China exploring this model to connect with younger audiences [3]. - The China Performance Industry Association projects that the group broadcast market will exceed 15 billion RMB by 2025, indicating a growing acceptance and integration of digital platforms in traditional arts [4].