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南京微短剧联盟“成团出道”,定义千亿赛道“实力派”
Yang Zi Wan Bao Wang· 2025-10-20 12:45
Core Insights - Nanjing is undergoing an industrial transformation in the micro-short drama sector, leveraging its cultural heritage and resources to tap into a trillion-yuan market [1][3] - The establishment of the Nanjing Micro-Short Drama Industry Alliance marks a significant shift from rapid growth to a focus on high-quality production [3][4] Industry Overview - Nanjing has nearly 260 micro-short drama and related companies, with over 1,500 productions expected between 2022 and 2024, generating revenue of 4 billion yuan [3] - The industry has developed a full-chain layout, including upstream IP incubation, midstream film production, and downstream precise distribution, with key players like Huasheng Book City and Beidou Zhiying [3] Alliance Formation - The Nanjing Micro-Short Drama Industry Alliance aims to integrate resources and enhance service capabilities, promoting a comprehensive ecosystem for the industry [3][4] - The alliance was initiated by several companies, including Nanjing Baichuan Cultural Technology Co., Ltd. and Nanjing Huasheng Book City Network Technology Co., Ltd., with nearly 100 initial members [3] Upcoming Developments - The launch of the "Nanjing 'Drama' Good" service app and the announcement of the "2025 Nanjing Micro-Short Drama List" highlight the upcoming projects in various genres [4] - The event showcased the policy and service systems supporting the micro-short drama industry, emphasizing the transition from scale expansion to quality improvement [4] Industry Collaboration - A resource exchange session allowed micro-short drama companies to discuss project cooperation, resource sharing, and technical support, fostering a new collaborative ecosystem [4]