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《司法所里的故事》
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南京微短剧联盟“成团出道”,定义千亿赛道“实力派”
Yang Zi Wan Bao Wang· 2025-10-20 12:45
扬子晚报网10月20日讯(记者王夕悦)世界文学之都南京,正在书写一场关于"好故事"的产业变革。近年来,面对微短剧这个千亿级赛道,南京企业频繁"亮 剑",以又"爽"又"飒"的姿态全面切入。10月20日下午,南京微短剧产业联盟成立仪式暨产业链资源对接活动在南京星空剧场举行,为南京微短剧产业高 质量发展注入全新的动能。 得益于深厚的文化底蕴、人才资源、产业生态、数字技术、创新实力与政策红利所形成的"比较优势",历史文化名城南京在微短剧领域成为一个实打实 的"六边形战士"。目前,南京已集聚近260家微短剧及相关企业,2022-2024年间累计出品微短剧1500余部,营收达40亿元,《何苦相思煮余年》《神兽河 行纪》《司法所里的故事》等爆款短剧、精品短剧迭出。全市微短剧产业初步形成了上游IP孵化、中游影视制作、下游精准分发的全链条布局,涌现出花 笙书城、百川文化、北斗智影等一批"链主企业"。 南京微短剧产业联盟的成立,标志着南京微短剧产业实现从"快速生长"向"精品深耕"的关键一跃。联盟秘书处负责人周正表示:"联盟将进一步整合全市 产业配套资源,联动产业载体实现'48小时场景响应'服务,推动南京微短剧产业形成'全链条赋能 ...
微短剧赋能普法宣传(深观察)
Core Viewpoint - The recent initiative "Learn the Law with Micro Short Dramas" launched by the National Radio and Television Administration, in collaboration with the Supreme People's Court and the Supreme People's Procuratorate, aims to promote legal education through engaging storytelling in micro short dramas, which have gained significant viewership and popularity [2][4]. Group 1: Popularity and Engagement - Micro short dramas have achieved impressive viewership, with "The Judge's Glory" reaching over 7 million views on its premiere day and "Bag Dad, It's 2025!" surpassing 210 million views on Kuaishou [2]. - These dramas cover a wide range of relatable legal topics, making legal education accessible and entertaining for the audience [2][4]. Group 2: Storytelling Characteristics - The dramas often feature strong conflicts based on everyday issues, such as fraud, domestic violence, and inheritance disputes, which resonate with the audience [4][5]. - For instance, "The Judge's Glory" addresses a common rural issue involving livestock disputes, providing viewers with both entertainment and practical legal knowledge [4]. Group 3: Emotional and Human Elements - The narratives emphasize that law is not just about rigid enforcement but also involves compassion and understanding of human circumstances [5][6]. - Characters often undergo personal growth, learning to apply legal principles in a more nuanced manner, which enhances the relatability of the stories [5][6]. Group 4: Youth Engagement and Innovative Formats - The micro short dramas are designed to appeal to younger audiences by incorporating imaginative elements and interactive formats, such as social media engagement [7][8]. - For example, "Bag Dad, It's 2025!" uses time travel to connect historical and modern legal concepts, while "Cloud Court Please Judge" involves audience participation in discussions [8][9]. Group 5: Social Value and Impact - The integration of legal education with entertainment not only promotes legal awareness but also fosters a deeper understanding of justice and community values [9][10]. - The success of these dramas illustrates a growing trend in using creative media to enhance public understanding of the law and its relevance in daily life [9][10].