Core Insights - The cultural and tourism industry in China shows strong growth, with 80,000 large-scale enterprises achieving a revenue of 7.13 trillion yuan in the first half of the year, marking a year-on-year increase of 7.4% [1] - Domestic travel reached 3.285 billion trips, with spending totaling 3.15 trillion yuan, reflecting a year-on-year growth of 20.6% and 15.2% respectively [1] Group 1: Immersive Experience Trends - Immersive cultural tourism performances are gaining popularity as tourists become active participants in experiences, driven by innovations in cultural expression and technology [2] - The emergence of large-space VR as a significant new consumption format in the cultural tourism sector, with over 200 projects and more than 1,000 offline stores in China [2] - Notable VR projects showcased at the expo include "The Secret of the Qinling" and "The Mysterious Xixia Tomb," highlighting advancements in cultural experience through technology [2] Group 2: Market Predictions - The "Large Space VR Industry Development Report (2024-2025)" predicts that the global market for large space VR solutions will exceed $12 billion by 2025, with a compound annual growth rate of 58% [3] - China's share of the global large space VR solutions market is expected to surpass 40% by 2025 [3] Group 3: Technological Integration in Tourism - Technological innovations are becoming new identifiers for local cultural tourism, with attractions like autonomous vehicles and smart public transport systems in Wuhan [4] - The integration of technology into tourism experiences enhances visitor engagement and deepens the cultural impression of cities [5] - Other cities, such as Hangzhou, are also promoting tech-driven tourism experiences, combining digital elements with local culture to attract visitors [5]