如果不是前段时间去了一趟横店，真的不知道这里已经不是单纯的影视基地，早已进化成一个全民沉浸式的狂欢造梦工场！ 十年前，游客挤在横店片场外围，踮脚张望明星衣角；十年后，这群人自己成了主角——在"清明上河图"阎王爷面前递上亲手写的"财富祈愿状"，找 到"回眸一笑百媚生"的如花，对上只有你俩懂的暗号，甚至被"包租婆"追着收租。 现在的横店，已悄然完成一场身份蜕变，她巧妙地将旅游体验升格为具有社会影响力的文化事件，让整个横店镇都成为狂欢的舞台，也蹚出了一条有横店 特色的从门票经济向多元链式经济转型之路。 从景区到片场，撕掉生活的"场记板" 传统景区的体验往往止于闭园广播，而横店却成功打破了这堵墙，最具代表性的便是"横店入戏里"系列主题酒店。 横店入戏里酒店·梦外滩店1:1还原了20世纪二三十年代十里洋场的老上海风情，酒店大堂就像流动的片场，伴随着20世纪老上海风情音乐的响起，身着精 美旗袍的歌手和舞者在扶梯上倾情表演，旅客步入大堂，仿佛穿越回了老上海。酒店还将影视基因深植于酒店服务，游客可身着旗袍在石库门风格的走廊 拍摄复古写真，还能入住明星同款主题房。 横店入戏里酒店·广州街店，客房精准复刻了《伪装者》《老九门》等 ...

例如，11月20日，浙江大丰实业股份有限公司发布公告称，中标深圳"国际演艺中心建设工程舞台工艺 设备工程I标段"，中标金额为1.65亿元。该项目包括舞台机械、灯光设备及音视频设备的采购与安装。 11月7日，安徽省招标投标信息网发布成交结果公告，正式确认上海风语筑文化科技股份有限公司为安 徽省《科创中心规划展示馆布展》项目成交单位，成交金额372.9万元。作为深耕数字新媒体技术研发 与沉浸式空间打造的企业，其核心技术与文旅场馆展陈场景高度适配。 岁末演出热潮渐起。近期，浙江文旅、北京本地宝等公众号陆续发布岁末年初演出排期，演唱会、舞台 剧等扎堆亮相。 今年以来，演出市场持续活跃。在近期举行的2025文旅融合·旅游演艺高质量发展大会上，中国演出行 业协会会长刘克智披露，基于协会票务信息采集平台的监测数据及专项调研测算，2025年前三季度全国 旅游演艺票房已突破130亿元，市场持续保持蓬勃发展势头。 在行业需求端持续扩容的同时，产业链公司围绕舞台设备、沉浸式体验、文化场景打造等加速布局。近 期，多家上市公司中标文旅与演艺相关项目。 产业链的活跃并非局限于技术设备端，文旅综合体与城市更新类项目也成为提升客流与消费黏性 ...

Core Insights - The event "Smart Creation in Cultural Tourism: Digital Future" focused on immersive cultural tourism and aimed to create a platform for industry connection and collaboration [1][2] - Zhejiang Dafen Industrial Co., Ltd. showcased its innovative practices and solutions in the field of cultural tourism, emphasizing the integration of technology and immersive experiences [1][2] Group 1: Event Overview - The event was organized by the Ministry of Culture and Tourism and various local government bodies, attracting over 200 cultural tourism demand-side institutions and 20 leading immersive cultural tourism product suppliers from multiple provinces [1] - The event aimed to explore high-quality development paths for the cultural tourism industry in the digital age [1] Group 2: Company Contributions - Dafen Industrial's General Manager, Jiang Fan, presented on the theme of "Innovative Technology Stimulating New Business Formats in Cultural Tourism," highlighting the company's latest practices and benchmark cases [1] - The company expressed its commitment to leveraging technological innovation to empower the cultural tourism industry and promote the application of immersive experience scenarios [2]

Core Insights - The article highlights the rising trend of cultural tourism in China, particularly during the overlapping celebrations of the Mid-Autumn Festival and National Day, showcasing a shift from passive observation to immersive participation in cultural experiences [1][2][3] Group 1: Cultural Tourism Trends - The combination of the Mid-Autumn Festival and National Day has sparked a significant cultural tourism wave across China, emphasizing the importance of cultural heritage in modern celebrations [1] - Immersive experiences, such as hands-on workshops and interactive performances, are transforming traditional museum visits into engaging activities that resonate emotionally with participants [1][2] - The growth of cultural and creative products, such as customized items from historical sites, reflects a shift towards integrating traditional culture into contemporary consumerism, with sales at the Potala Palace increasing nearly tenfold over the past decade [2] Group 2: Economic Impact - The integration of culture and tourism is driving new consumer demands, with data from Meituan indicating over a 20% year-on-year increase in bookings for immersive experiences during the holiday period [2] - Government initiatives, such as the National Cultural and Tourism Consumption Month, are providing substantial support to the sector, including 2.9 million planned events and 480 million yuan in subsidies to stimulate consumer interest [3] - The flourishing of the cultural tourism market is seen as a microcosm of China's economic growth, with culture playing a pivotal role in expanding consumption scenarios and creating job opportunities [3]

Core Viewpoint - Jiangsu Shouxihu Cultural Tourism Co., Ltd. is preparing for an IPO on the Hong Kong Stock Exchange, reflecting the booming cultural tourism industry in China, particularly highlighted by the recent surge in domestic travel during the Golden Week holiday [4][15]. Company Overview - Shouxihu, located in Yangzhou, is the second-largest water tourism service provider in Jiangsu Province, founded in 2006 to unify the operation of water tourism services [4][7]. - The company is led by Xu Shunmei, who has transitioned from a tour guide to the chairwoman, significantly contributing to the brand's development and operational management [5][7]. Business Development - The company has evolved from basic sightseeing services to a comprehensive water tourism experience, including themed boat tours and immersive cultural products [7][12]. - Shouxihu's revenue has shown significant growth, with projections of CNY 0.31 billion, CNY 1.09 billion, and CNY 1.11 billion from 2022 to 2024, reflecting a compound annual growth rate of approximately 89% [12][13]. Revenue Sources - The primary revenue source remains the water sightseeing service, contributing approximately 88.3%, 87.2%, and 86.2% of total revenue over the past three years [12][13]. - The company operates 206 boats, including 36 rowing boats, with a maximum daily capacity exceeding 35,000 visitors during peak seasons [13]. Market Position - As of 2024, Shouxihu ranks second in Jiangsu's water tourism market, holding approximately 16.0% of the ticket sales market share [14]. - The company has diversified its offerings, including a new performance-based boat tour launched in October 2024, which has already contributed significantly to revenue growth [14]. Industry Trends - The recent Golden Week holiday saw unprecedented travel activity, with over 1.24 billion people traveling, indicating a strong recovery and growth potential in the tourism sector [15][16]. - Young travelers are increasingly driving tourism trends, seeking personalized and experiential travel options, which aligns with Shouxihu's offerings [16][17].

Core Viewpoint - The emergence of NPCs (Non-Player Characters) in scenic areas is transforming the tourism experience in China, shifting from traditional sightseeing to immersive cultural interactions, enhancing visitor engagement and emotional value [1][6][7]. Group 1: NPC Role and Impact - NPCs are evolving from mere photo props to integral components that connect culture, activate spaces, and drive consumer spending in tourist attractions [6]. - The interactive nature of NPCs adds depth to the travel experience, making it more engaging and culturally enriching for visitors [6][7]. - Data indicates that NPCs significantly boost visitor traffic; for instance, a video featuring an NPC character garnered over one million views on social media, attracting more visitors to the scenic area [6]. Group 2: Industry Trends and Insights - The trend of incorporating NPCs is gaining traction across various scenic spots in China, such as Zhejiang's Hengdian World Studios and Henan's Wansui Mountain Wuxia City, indicating a broader industry consensus on their importance [6][7]. - The NPC phenomenon reflects a shift in China's cultural tourism industry from resource-based sightseeing to content-driven experiences, with emotional value being a key factor in this transformation [7]. - The demand for specific talent in NPC roles has led to high-paying recruitment efforts in various scenic areas, highlighting the growing significance of this trend in the tourism sector [6].

Core Insights - The article highlights the immersive cultural tourism project "Chang'an Twelve Hours" in Xi'an, which aims to deepen the experience of Tang culture and explore new expressions of it [1][3] - The project launched a series of activities titled "Full Moon Mid-Autumn, Dream Chang'an" during the Mid-Autumn Festival and National Day, enhancing the visitor experience with a blend of technology and cultural elements [1][3] Group 1 - The "Chang'an Twelve Hours" theme district is focused on creating an immersive experience that integrates traditional culture with modern technology [1][3] - During the National Day holiday, the district featured performances by nearly a hundred NPC actors, enhancing visitor interaction and recreating the grandeur of the Tang dynasty [3] - The district is recognized as one of the first pilot projects for smart tourism immersive experience spaces in China, showcasing a blend of virtual and physical elements [3] Group 2 - The activities during the double festival significantly improved visitor engagement and satisfaction, validating the concept of "cultural empowerment of tourism" [3] - The district's future plans include further exploration of Tang culture experiences to contribute to the high-quality development of Shaanxi's cultural tourism industry [3]

Core Viewpoint - The event "Wusongkou Air Theater" featuring the animated IP "Nezha Conquers the Dragon King" successfully integrates cutting-edge technologies such as drone formations, digital light and shadow, and fireworks, creating a new immersive cultural tourism experience [3][5]. Group 1 - The "Wusongkou Air Theater" premiered on September 30, showcasing a spectacular performance to thousands of attendees [3]. - The event is part of the second Shanghai International Light and Shadow Festival, highlighting the fusion of traditional Chinese animation with modern technology [5]. - The performance utilized a thousand drones to create a visual representation of "Nezha," enhancing the overall artistic experience [2][3].

Core Insights - The cultural and tourism industry in China shows strong growth, with 80,000 large-scale enterprises achieving a revenue of 7.13 trillion yuan in the first half of the year, marking a year-on-year increase of 7.4% [1] - Domestic travel reached 3.285 billion trips, with spending totaling 3.15 trillion yuan, reflecting a year-on-year growth of 20.6% and 15.2% respectively [1] Group 1: Immersive Experience Trends - Immersive cultural tourism performances are gaining popularity as tourists become active participants in experiences, driven by innovations in cultural expression and technology [2] - The emergence of large-space VR as a significant new consumption format in the cultural tourism sector, with over 200 projects and more than 1,000 offline stores in China [2] - Notable VR projects showcased at the expo include "The Secret of the Qinling" and "The Mysterious Xixia Tomb," highlighting advancements in cultural experience through technology [2] Group 2: Market Predictions - The "Large Space VR Industry Development Report (2024-2025)" predicts that the global market for large space VR solutions will exceed $12 billion by 2025, with a compound annual growth rate of 58% [3] - China's share of the global large space VR solutions market is expected to surpass 40% by 2025 [3] Group 3: Technological Integration in Tourism - Technological innovations are becoming new identifiers for local cultural tourism, with attractions like autonomous vehicles and smart public transport systems in Wuhan [4] - The integration of technology into tourism experiences enhances visitor engagement and deepens the cultural impression of cities [5] - Other cities, such as Hangzhou, are also promoting tech-driven tourism experiences, combining digital elements with local culture to attract visitors [5]

Group 1 - The core concept of the project is the integration of "technology + culture + IP" to create an immersive cultural tourism experience [1][3] - The "Wanli Changcheng" immersive theater is the second product developed by the company following the "Changzheng: Four Crossings of the Red River" immersive theater, specifically tailored for cultural tourism scenarios [3] - The development team utilized next-generation game engines, advanced motion capture, audio production, digital asset scanning, and real scene integration to achieve a cinematic-level immersive audio-visual experience [3] Group 2 - The project employs VR redirection technology and wireless streaming technology, allowing visitors to feel as if they can walk infinitely within a physical space of 100 square meters, simulating an experience across thousands of square kilometers [3] - Cultural presentation involved collaboration with Great Wall cultural experts and institutions, ensuring accurate representation of historical elements such as military flags, armor, and firearms from the Ming Dynasty [3] - The digital scenes in the immersive theater vividly recreate natural wonders and cultural landscapes along the Great Wall, including the colorful Danxia landform, cantilevered Great Wall, and the "world's first pier" [3]