（来源：千龙网） 除夕夜看春晚、吃饺子、参与互动游戏，已成为北京图书大厦的美好传统。北京图书大厦副总经理徐申 表示，去年10月起，团队便开始筹划这场文化年夜饭。"今年我们首次与独立设计师合作，联名推出一 系列马年文创，希望用更有趣的方式，贴近年轻读者。" 北京发行集团副总经理兼中国书店党委书记、董事长张东晓介绍："今年除夕夜，北京图书大厦、王府 井书店、中关村图书大厦都营业至24点。愿大家新的一年，读好书，善读书。" 在北京图书大厦，记者还遇到不少特意来北京过年的读者。来自湖北随州的高三学生黄奕博热爱阅读， 他和家人逛完西单，特意将书店列入除夕行程。"好书太多了，都选不过来了。"他笑着说，今年全家来 北京过年，一下飞机就被浓浓的年味包围，而北京人的热情，更让这份年味多了几分温度。来自江苏淮 安的刘艳一家三口，上午刚在颐和园领略古典园林的诗意，晚上又来书店感受沉静的力量。刘艳说，她 深爱北京，已来过七八次，每一次都愿意慢慢品读这座城市，"北京的广博与深厚，总也逛不够、品不 完，每一次来，都被滋润，被感染。" 除夕夜，也有许多读者选择将喧嚣抛在身后，在书页间静心沉淀，为新的一年蓄积力量。施先生在北京 图书大厦过除 ...

Core Viewpoint - The Beijing Book Building hosted a vibrant cultural New Year's Eve celebration, combining traditional elements with modern interactive activities, attracting a diverse group of readers and families [2][6][15]. Group 1: Event Highlights - The venue was decorated with festive elements, including lanterns and themed merchandise, creating a joyful atmosphere for visitors [2][15]. - Interactive games such as "Fast Horse, Accelerate 2026" engaged attendees, with over 157,000 participants recorded [6][15]. - The event featured a variety of cultural activities, including book displays, traditional New Year goods, and creative gifts, appealing to a wide audience [2][15]. Group 2: Reader Engagement - Many visitors, including families from different regions, expressed their love for reading and the cultural richness of Beijing, enhancing the festive experience [9][13]. - Some attendees chose to spend the evening reading, reflecting on the past year and preparing for the new one, indicating a trend towards valuing quiet, introspective activities during celebrations [13][15]. - The event also included a collaboration with independent designers to introduce unique cultural products, aiming to attract younger readers [15]. Group 3: Future Activities - The Beijing Book Building plans to host a series of innovative cultural activities during the Spring Festival, including AI interactive projects and traditional craft workshops, blending technology with cultural appreciation [15].