（来源：千龙网） 除夕夜看春晚、吃饺子、参与互动游戏，已成为北京图书大厦的美好传统。北京图书大厦副总经理徐申 表示，去年10月起，团队便开始筹划这场文化年夜饭。"今年我们首次与独立设计师合作，联名推出一 系列马年文创，希望用更有趣的方式，贴近年轻读者。" 北京发行集团副总经理兼中国书店党委书记、董事长张东晓介绍："今年除夕夜，北京图书大厦、王府 井书店、中关村图书大厦都营业至24点。愿大家新的一年，读好书，善读书。" 在北京图书大厦，记者还遇到不少特意来北京过年的读者。来自湖北随州的高三学生黄奕博热爱阅读， 他和家人逛完西单，特意将书店列入除夕行程。"好书太多了，都选不过来了。"他笑着说，今年全家来 北京过年，一下飞机就被浓浓的年味包围，而北京人的热情，更让这份年味多了几分温度。来自江苏淮 安的刘艳一家三口，上午刚在颐和园领略古典园林的诗意，晚上又来书店感受沉静的力量。刘艳说，她 深爱北京，已来过七八次，每一次都愿意慢慢品读这座城市，"北京的广博与深厚，总也逛不够、品不 完，每一次来，都被滋润，被感染。" 除夕夜，也有许多读者选择将喧嚣抛在身后，在书页间静心沉淀，为新的一年蓄积力量。施先生在北京 图书大厦过除 ...

Core Points - The "I and the Temple of Earth" Beijing Book Fair opened on September 12, 2025, with the theme "Reading, Meeting a Better Self" and will last until September 22 [1] - The main exhibition area covers approximately 20,000 square meters, featuring 13 exhibition zones and showcasing nearly 500,000 types of publications and cultural products from over 350 publishing and cultural tourism units [1] - The event is organized by the Beijing Municipal Publicity Department and hosted by the Beijing Publishing Group, with its scale and influence continuously increasing since its inception [1] Industry Developments - The book fair has become an integral part of the cultural life of Beijing residents, and in 2023, it was relaunched with expanded scale and influence [1] - This year's book fair is officially included as a regular activity in the upcoming Beijing Cultural Forum [1] - Plans to further expand the book fair's reach include initiatives like "Beijing Book Fair Goes to Universities" and "Temple of Earth Book Fair Goes to Baoding" [1] Cultural Activities - Over 100 reading cultural activities will be held during the book fair, featuring lectures, book signings, and interactive experiences with cultural celebrities, scholars, and actors [1] - The event will also incorporate a "Beijing Style" short video competition, inviting citizens and international friends to participate in creating a vibrant literary atmosphere [1]