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文化IP推动文旅“出圈” 融合创新激活地方经济
Zheng Quan Shi Bao· 2025-05-25 18:06
Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair showcased national cultural tourism highlights, focusing on cultural consumption, cultural IP, and the integration of culture and tourism [1] - The event highlighted the emergence of new forces, new consumption patterns, and new business models in the cultural industry [1] Group 1: Cultural Tourism Highlights - The Qianshan scenic area in Anshan, Liaoning Province, is recognized as a summer retreat, noted for its unique microclimate and was included in the first batch of "National Summer Vacation Destinations" [1] - Anshan's Tanggangzi Hot Spring Park, a national AAAA-level tourist attraction, is famous for its therapeutic hot mud, dubbed "Asia's No. 1 Mud" [1] - The tourism traffic in Zhongmou New District, Henan, is projected to exceed 30 million visitors from 2022 to 2024 [2] Group 2: Cultural IP Development - The Yingge Dance has emerged as a leading cultural IP in the Chaoshan region of Guangdong, with performances showcasing the theme of Puning Yingge [3] - The Anhui Province exhibition featured historical cultural IPs, including the famous Ba Wang Temple and the "Luoshi Ming" associated with Liu Yuxi [3] Group 3: Economic Impact and Recommendations - The integration of culture and tourism is expected to significantly boost local economies, with suggestions to leverage local cultural resources and enhance digital transformation in operations [4] - Emphasizing cultural heritage and international tourism can enhance cultural soft power and create platforms for cultural exchange [4]
实探文博会:文化IP推动文旅“出圈” 文旅融合成地方经济“助推器”
证券时报· 2025-05-25 15:41
Core Viewpoint - The article emphasizes the significance of cultural consumption, cultural IP, and the integration of culture and tourism as key focal points at the current cultural expo, highlighting their role as economic boosters for local economies [1][9]. Summary by Sections Cultural Consumption and Tourism Integration - The cultural expo featured a dedicated exhibition area of 20,000 square meters showcasing cultural tourism resources, immersive experiences, and new tourism consumption projects [1]. - Various regions presented their cultural tourism highlights, including historical sites and unique local attractions, indicating a strong regional representation [3]. Cultural IP and Local Tourism - The development of cultural IP is seen as a way to enhance local tourism visibility, with examples like the Yingge dance from Guangdong becoming a cultural highlight at the expo [5][6]. - The article mentions the importance of local cultural resources in creating unique tourism experiences that can attract visitors [10]. Economic Impact of Cultural Tourism - The integration of culture and tourism is noted to significantly drive local economic growth, with a shift from traditional ticket sales to a more diversified economic model [10][12]. - Experts suggest that successful cultural tourism projects should be evaluated based on market reputation, economic indicators, and social benefits [11]. Recommendations for Development - Suggestions for enhancing cultural consumption and tourism integration include focusing on unique local characteristics, promoting integrated development of tourism resources, and leveraging digital technology for better management and marketing [13][15]. - The article advocates for an international perspective in cultural tourism, emphasizing the importance of cultural exchange and enhancing cultural confidence [15].