文旅资源是一个地方的名片之一，如果能在此基础上形成文化IP，将有望进一步形成"出圈"效应。 第二十一届中国（深圳）国际文化产业博览交易会（以下简称"文博会"）日前在深圳举行，全国文旅精 品在此集中展示，文化消费、文化IP、文旅融合成重要关注点，文化产业新势力、新消费、新业态"顶 流"汇聚。 我国幅员辽阔，风景名胜众多，且各具特色。在辽宁省鞍山市展区，享有"南海八千路，辽东第一 山""东北明珠"等美誉的千山吸引了不少人的注意，特别是对在炎炎夏日有旅游避暑需求的居民来说， 千山是一个不错的避暑胜地。据悉，得益于地形与植被，千山形成了专属的"小气候"，这里的夏季舒爽 宜人，是东北著名的避暑胜地，国务院公布的首批"国家级风景名胜区""国家AAAAA级旅游景区"， 2024年成功入选全国首批"避暑消夏好去处"名录。除了千山风景区外，鞍山汤岗子温泉园区是国家 AAAA级旅游景区，其温泉水滋养的热矿泥，因具有独特的疗愈功能被誉为"亚洲第一泥"。 据中共鞍山市委宣传部相关负责人介绍，鞍山市是我国著名的老工业基地，除了有厚重的工业文化外， 旅游资源也十分丰富，且别具一格，鞍山将张开怀抱，真诚地欢迎天南地北的游客来到鞍山，感受鞍 ...

Core Viewpoint - The article emphasizes the significance of cultural consumption, cultural IP, and the integration of culture and tourism as key focal points at the current cultural expo, highlighting their role as economic boosters for local economies [1][9]. Summary by Sections Cultural Consumption and Tourism Integration - The cultural expo featured a dedicated exhibition area of 20,000 square meters showcasing cultural tourism resources, immersive experiences, and new tourism consumption projects [1]. - Various regions presented their cultural tourism highlights, including historical sites and unique local attractions, indicating a strong regional representation [3]. Cultural IP and Local Tourism - The development of cultural IP is seen as a way to enhance local tourism visibility, with examples like the Yingge dance from Guangdong becoming a cultural highlight at the expo [5][6]. - The article mentions the importance of local cultural resources in creating unique tourism experiences that can attract visitors [10]. Economic Impact of Cultural Tourism - The integration of culture and tourism is noted to significantly drive local economic growth, with a shift from traditional ticket sales to a more diversified economic model [10][12]. - Experts suggest that successful cultural tourism projects should be evaluated based on market reputation, economic indicators, and social benefits [11]. Recommendations for Development - Suggestions for enhancing cultural consumption and tourism integration include focusing on unique local characteristics, promoting integrated development of tourism resources, and leveraging digital technology for better management and marketing [13][15]. - The article advocates for an international perspective in cultural tourism, emphasizing the importance of cultural exchange and enhancing cultural confidence [15].